Reach Marketing Pro

Tag: SEO

  • How Reputation Management Helps Your SEO Marketing

    How Reputation Management Helps Your SEO Marketing

    What is Online Reputation Management?

    Online Reputation Management (ORM) is the cumulation of review solicitation, reputation marketing, SEO, and public relations strategies that help promote, protect, and encourage your business’s online reputation. When using ORM tactics, your business can:

    • Monitor your ranking in search results.
    • Respond to and manage online reviews, both positive and negative.
    • Provide a positive social media presence through engaging content.

    Why Online Reputation Management is Important

    the importance of online reputation management

    Your online reputation is important for your business’s success. More than 88% of small businesses monitor their online reputation, and 79% of online shoppers rely on online reviews to purchase products or services as much as personal recommendations. For example, let’s say you are wanting to hire a house cleaner.

    Today, there are websites such as Thumbtack, Yelp, and Angie’s List that you can use to compare current home cleaner providers based on your location and budget. Since you may see an average of 20 different providers, consumers rely on the reviews from previous customers to influence their decision. If the provider does not have positive reviews, there is a higher chance that they will have a difficult time onboarding new business. With that being said, maintaining a strong portfolio of positive ratings and 5-star reviews significantly impacts your overall success.

    How Reputation Management Works with SEO

    Search Engine Optimization (SEO) is a process that improves the quality of your website content and raises your site’s page rankings on search engines. Utilizing SEO tactics such as keyword research, backlink building, creating engage-worthy content, and increasing your online visibility on Google greatly impacts your SEO results.

    Google uses the E-A-T algorithm to determine rank-worthy content for SERPs. One of the pillars of this algorithm is Trust. Online reputation is a direct correlation to the amount of trust users place in your business, so it only makes sense that search engines would follow suit. When you use SEO reputation management tools, it heavily improves the quality of your brand-specific content that appears in search results. When you build a strong reputation with your customers, it contributes to your search engine optimization strategy. Not only will it help you build an online presence and establish trust with new and ongoing customers, but it will also boost your ranking in search engines.

    Why SEO Reputation Management Matters to You

    SEO reputation management

    If you want to establish a strong online presence with current and future customers, building your online search engine optimization reputation management is vital for your:

    • Online marketing strategy.
    • Organic and paid search traffic.
    • Profitability.
    • Positive prominence in search rankings.
    • Brand value.

    If boosting your brand value, generating profitability, and growing your team are important next steps and goals for your business, SEO reputation management ties in with all these major components. By maintaining information-rich content on your website that clearly addresses your customer’s needs while providing solutions to a common problem, then you will improve the quality of your brand’s content in search results.

    What to Do When Your Reputation is Not Improving

    Just like how maintaining a positive reputation is important to ensure goals are met, addressing negative responses to repair your reputation can be a double-edged sword. A business may be struggling with the following:

    • Poor customer experiences or lack of communication.
    • Unnecessary inflated prices that are not in line with market value.
    • Limited services with no room for growth or expansion.
    • Lack of monitoring of general reputation, online and offline.
    • Minimal community outreach with competitors and nonprofit organizations.

    If you see your online reputation falling, it can feel like you are stuck on how to repair it and return to where it was before. SEO Reputation Management provides the solutions to reverse the damage, however, it is not an overnight “quick-fix” solution. Instead of sticking a band-aid on it and calling it a day, let the stitches heal so no scar is left behind. Trust the process and everything works itself out in the end.

    Solidify Your SEO & Reputation Management at One Cost

    SEO and reputation management marketing

    When it comes to brand perception, our eyes are keen on the details with your online reputation management strategy. Our team has extensive knowledge and experience in the SEO and Reputation Management realm by utilizing multiple tools and software that work hand in hand to optimize search results for your business. To learn more about how our SEO marketing and reputation management services can help your business, contact us today for a free consultation.

  • How to Do Keyword Research for SEO the Right Way

    How to Do Keyword Research for SEO the Right Way

    What is Keyword Research & Analysis?

    SEO keyword research requires finding the terms that users are looking for in the search engines. Additionally, SEO keyword analysis determines which of the phrases being searched are beneficial for your company to rank for and target. Keyword research also relates to SEM, and it is pretty essential for PPC marketing. While keyword research and analysis are crucial for SEO and SEM, the process and keywords used for each are different.

    Why Keyword Research & Analysis are Vital for SEO

    Keyword research is imperative when laying out the website navigation, naming the URL, and adding content to each page. How else will you know that your content will perform well? A hunch? A gamble? No, you should always take a data-driven approach. You want the appropriate terms taking center stage so your audience can find you. If you fail to do your keyword research before plotting out these pages, you could miss out on valuable traffic or struggle to rank at all.

    The Best Keyword Research Tools to Use

    SEMrush logo with an orange background - a great SEO keyword research tool to use

    If you want to know how to research keywords for SEO, you could start with some free tools. We will show you our favorite keyword research tools, some of which are free.

    • SEMrush: Provides SEO, content, PPC, social media, and competitive research.
    • Ahrefs: Complete SEO toolset to help your site rank.
    • Moz: Tools focused on SEO, link building, inbound marketing, and content marketing.
    • Google’s Keyword Planner: Offers insight into top search words and how they are used on a global, national, and local level.
    • Ubersuggest: Shows you how others are using keywords for an advantage.
    • Google Trends: Find the topics that people are searching for now and get content creation insights.
    • QuestionDB: Database of user questions to help you generate content.
    • Wordstream: Allows you to create, optimize, manage, and measure search content.
    • Google’s People Also Ask Enhanced SERP Feature: Shows you the questions people are asking related to the inputted search query.

    Knowing how to pick keywords is only one piece of the puzzle. While many of these SEO tools are free and will get you started, it’s vital to have a paid-for toolbox to work with for proven success. It’s also wise to cross-reference your advanced keyword research among two tools to ensure you are on track with multiple databases.

    How to Analyze SEO Keyword Metrics

    To succeed with keyword analysis, you must know how to measure SEO keyword metrics and make necessary changes. It’s essential to understand what these terms mean, how each drives traffic, and how to use them as a compass for directing your content path.

    • Search Volume: Average monthly search volume for any given keyword typically over a 12-month period.
    • Trend: The interest of searchers for a given keyword typically over a rolling 12-month period.
    • Keyword Difficulty: This shows how hard it would be for a website to rank organically on the 1st page of Google for any given keyword.
    • CPC: Cost per click shows the average price advertisers pay for a user’s click on an ad triggered by any given keyword in Google Ads.
    • Density: Level of competition between advertisers bidding on the same keyword within their PPC/SEM campaigns. Don’t mistake this for keyword density in terms of SEO.
    • SERP Features: Enhanced results includes Instant Answer, Knowledge Panel, Carousel, Local Pack, Top Stories, Image Pack, Site Links, Reviews, Twitter, Video, Featured Video, Featured Snippet, Image, Adwords Top, Adwords Bottom, Shopping Ads, Hotels Pack, Jobs Search, Video Carousel, People Also Ask, FAQ and Flights.
    • Search Results: The number of URLs displayed in all organic search results for a chosen keyword phrase.

    How to Do Keyword Research & Find SEO Keyword Ideas

    Illustration of a cartoon lady holding a magnifying glass analyzing keywords in on-page content

    With your keyword tools in mind, you can now perform some research to get data-driven ideas for your SEO content. You must understand who your target audience is and work within your chosen niche. Type some relevant keywords into the tools to see what you should rank for and relevant to your business. These SEO tools will also show you any long-tail keywords or question-based queries that you could use to increase search volume and click-through rates. Also, examine the time of year these words are searched (i.e. their trend) and the difficulty you might face against your competition.

    Understanding Search Intent & Why It Matters for Keyword Research in SEO/SEM

    Search intent is understanding and knowing what a user is looking for when they input a specific query. When you perform keyword research, you want to consider search intent. If you’re going to educate your audience, your search intent should reflect understanding a product or service. You can break down the search intent of keyword phrases into two broad categories: an informational, research-based search intent vs. a buyer’s, conversion-based search intent. One represents the intent to learn, whereas the other represents the intent to convert. However, your pages can still rank high if you want to appeal to the purchase or conversion intent. With SEM, the intent is always to create a conversion. Without the right intent-based keywords, your ad copy won’t convert and will cost you more money in the long run. This could result from including too many research-based keywords in your ad groups that are not intended to convert by design. You may indeed get conversions on research-based keywords, but you won’t have a desirable conversion rate, and your spending could get out of hand. To perform keyword research for SEM/PPC, you can use similar methods as you would with eCommerce keyword research.

    National vs. Local Keyword Research

    When looking for professional keyword research services, you want to choose a digital marketing company that can focus on helping you rank locally and/or nationally. Local SEO and national SEO can be quite different. Many companies overlook your local audience and go straight to the national level, but that means you miss doing business in your region. Additionally, most keyword research tools focus solely on national keyword data, which doesn’t help your small business targeting a local area or specific region. Agencies that understand this know that all SEO keyword metrics must be cross-referenced locally and nationally to ensure the best keyword strategy is in place.

    Don’t Have the Time to Build SEO Success for Your Business? Partner with Us!

    reach marketing logo

    Reach Marketing Pro is dedicated to providing professional, advanced keyword research services that improve your website’s digital footprint through SEO (organic) and SEM (paid). Our SEO agency partners with you to accelerate your search engine efforts, so you rank on the first page of Google for the terms that matter most to your business. We can increase your keyword rankings, create data-driven, keyword-driven content that allows you to succeed, and help you get found on both the local and national levels. Contact us today for your free SEO consultation.