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Tag: SEO

  • How to Optimize Performance Max Campaigns: An E-Commerce Guide

    How to Optimize Performance Max Campaigns: An E-Commerce Guide

    As an e-commerce brand, maximizing the potential of your performance max campaigns is essential to sell more products and generate greater returns on your ad spend. If you notice declining conversion rates or have difficulty analyzing complex analytics to make data-driven decisions, you likely need to learn more about this platform to improve your results. 

    Here’s how to optimize performance max campaigns to enhance your advertising efforts and better support your online store.

    How to Optimize Performance Max Campaigns for E-Commerce: A Step-by-Step Guide

    This guide will walk you through how to optimize performance max campaigns for e-commerce step-by-step.

    Create Separate PMax Campaigns for New and Existing Customers

    A screenshot of the Performance Max Campaign Objective dashboard
    Credit: Google Ads Help

    New and existing customers aren’t the same, so your Pmax campaigns shouldn’t be either when trying to target them. New customers aren’t aware of or as familiar with your brand, while current ones are already or have shown loyalty with multiple purchases. That’s why making separate ads for each is crucial for relevancy, as they have different needs and wants. 

    Pmax has a Customer Lifecycle Goal feature with unique customer acquisition and retention smart bidding modes that allow you to create campaigns for the following audience segments:

    • New Customer Value Mode: Bid higher for new customers over existing ones 
    • High-Value New Customer Mode: Bid higher for higher value new customers over regular new and existing ones 
    • New Customer Only Mode: Bid for new regular customers only 
    • Win-Back Mode: Bid higher for lapsed customers over existing loyal ones 
    • High-Value Win-Back Mode: Bid higher for higher value lapsed customers than regular lapsed ones 

    To optimize your ad bidding with specific audiences, you must upload your customer data profile lists into the platform.  Pmax utilizes AI and automation to learn about your current customers via the data you provide. Even if you’re launching a campaign for new customers, Pmax will show your ads to people with similar purchasing behaviors and demographics to your existing ones for better results. 

    Whether your goal is to increase customer retention, acquisition, or both, developing separate campaign structures is necessary to bid for the exact audiences you want to reach and reduce wasted ad spend.

    Upload Customer Sales & Traffic Data Regularly to Optimize Ad Delivery

    As mentioned above, Pmax uses machine learning based on the customer data you upload and heavily relies on it for better campaign results. However, per Pmax best practices, this should be done regularly to optimize ad delivery. 

    Input customer sales and website traffic data routinely so the platform can better target specific audiences. Doing this allows its capabilities to continuously improve by placing your ads in relevant platforms that people with transactional intent and bottom-funnel behaviors use, like Google Shopping searches and YouTube ad clicks, to increase conversions.

    Label Each PMax Campaign for Organized Ad & Audience Management

    While this may seem obvious to keep your Pmax ads organized, your dashboard can become overwhelming when running several campaigns simultaneously. Label each campaign in ways your staff can easily follow for streamlined ad and audience management. 

    Your advertising teams can better leverage Pmax’s audience sorting tools and listing groups to discover which products should be advertised for each campaign and customer group. That way, they can easily analyze previous ad performances and optimize them for better results more efficiently via organized multi-campaign data.

    Add Conversion Value Rules to Maximize Your Campaign Budget

    A GIF of the Performance Max Conversion Value Rules dashboard setup
    Credit: Google Ads Help

    In addition to automated ad placement, Pmax optimizes bids to drive more conversions based on your goals and uploaded sales and website traffic data. The Conversion Value Rule feature lets you set specific bidding conditions based on the conversion value of your existing customers, including online shop visits, audience match segments, and store location. 

    It adjusts your bidding strategy per these conversion value rules to maximize your campaign budget because you’re targeting highly potential customers with similar demographics and online behaviors—reducing wasted ad spend on irrelevant audiences as a result. If improving conversion rates on Google Performance Max is your goal, you can’t afford to miss this step.

    Design Unique Assets for the Ad Placement You’re Targeting for Optimal Results

    You can organize audience data and ad campaigns efficiently yet still not get optimal results if the visuals aren’t relevant to the people and platforms you want to reach. While Pmax has a range of one to 20 image assets allowed, Google recommends at least four unique images per ad group. 

    Because Pmax shows your ads on Google’s family platforms, like YouTube’s Home page, sponsored Gmails, and Maps suggestions, creating separate images with varying aspect ratios is crucial to complement your omnichannel campaign visually. You can even repurpose the assets from your other search campaigns, like PPC dynamic display ads, to streamline the process. 

    Designing specific assets for the platform you’re targeting improves the visual quality of your ads by following their image guidelines. It also helps attract customers, as the first thing they notice in your Pmax campaigns is how your ad looks. If you use a square Google Shopping asset that becomes stretched on YouTube, it can hinder your brand’s perception from a grainy image. 

    A screenshot of the Performance Max Asset Report dashboard
    Credit: Google Ads Help

    Pmax even has an Asset Report feature that compares the visual performance across individual and group images you used in other campaigns. It has a Performance Label that organizes image assets by Best, Good, and Low based on the most triggered user actions. That way, you can make data-driven creative decisions to optimize your Pmax campaigns visually.

    Remember, your Pmax campaign images are meant to convey your product’s unique selling features. Displaying them properly based on the platform you’re advertising on and the people who use it is key.

    Make Your Landing Page Design User-Friendly & Consistent with Your Ads to Encourage People to Complete Their Purchase

    Don’t lose customers in the final step of their buyer’s journey from a bad landing page design. If users click on your ad but your website makes it harder for them to buy the product due to slow load speed or the landing page looks completely different, it can push them away from poor user experience (UX) or confusion from thinking it’s the wrong site. 

    Pmax best practices for optimized landing pages include:

    • Using the same call-to-action and keywords as your ad text for users to find the offer or discount displayed in your campaign easily
    • Designing a consistent look that mirrors your ad’s image assets 
    • Adding reviews to strengthen product page SEO and social proof
    • Creating a mobile-friendly design with balanced white space, visible contact buttons, and quick loading speed for users to shop and navigate your store on any device seamlessly

    Having a user-friendly website, including your landing pages, goes hand-in-hand with your Pmax campaigns to encourage people to complete their purchases.

    PMax Optimization FAQs:

    What’s Automatically Optimized with a Performance Max Campaign?

    Pmax automates several campaign optimization features, including:

    • Individual and group image asset performance and recommendations per campaign
    • Omnichannel budget allocation 
    • Bidding strategies
    • Ad placements 
    • Audience segment targeting 

    Can You Run Pmax with Standard Shopping Campaign?

    Yes, you can run Pmax with standard Shopping campaigns, even when advertising the same products on the same account. Google recently changed the flexibility to manage these campaigns together, which previously prioritized Pmax over Shopping automatically. 

    However, it requires a careful strategy to prevent campaign overlapping. Campaigns with the highest Ad Rank will be served to audiences based on several factors, including ad/landing page quality, auction competitors, and search queries.

    Keep in mind that PMax’s best practices are for broader audience targeting, while standard Shopping is meant for precise product targeting to maximize dual campaign performance.

    How Many Custom Images for Performance Max Campaigns Are Allowed?

    Pmax allows up to 20 custom image assets per ad group. You must have at least one image asset to launch a campaign. 

    What Are Some Tips for Improving Conversion Rates on Google Performance Max?

    Improving conversion rates on Google Performance Max must involve sales-focused optimization, including: 

    • Uploading bottom-funnel custom data routinely 
    • Setting up ad conversion tracking 
    • Creating optimized landing page designs
    • Designing unique image assets per ad group and platform you’re targeting per campaign

    Supercharge Your Online Store’s Sales with Professional PMax Optimization

    Now that you know how to optimize performance max campaigns, it’s also important to understand the commitment to do this successfully. From continuous campaign monitoring to custom graphic design and data-driven strategy development, it requires ongoing optimization to maximize results. 

    Let our Pmax pros handle this for you.

    At Reach Marketing Pro, we’re a full-service digital marketing agency with extensive experience in all aspects of Google ads for e-commerce brands. We know how to leverage the complexities of Pmax’s platform to better reach your goals from search to sale. 

    Our team will provide monthly reports to ensure you maximize your budget and campaign performance with ongoing optimization. We also have in-house graphic designers and copywriters to create your ad’s messaging and custom visuals within your branding guidelines.

    Ready to supercharge your Pmax campaign sales?

    Learn more about our PMax services, or contact us today!

  • Google Ads Report Editor: How to Use This Tool for Effective Client Reporting

    Google Ads Report Editor: How to Use This Tool for Effective Client Reporting

    Whether you have an outsourced advertising agency or an in-house team, Google Ads Report Editor streamlines your manual reporting processes. From template-based reports to customized ad campaign metrics and user-friendly dashboards, you shouldn’t spend more time than you have to—especially if it’s on a monthly or quarterly basis.

    Learn more about the Google Ads reporting tool and how you can leverage it to scale your client’s business more successfully.

    How to Use Google Ads Report Editor for Client Reporting: A Step-by-Step Guide

    Previously known as Google Adwords, the Google Ads Report Editor is software that automates and improves your search engine (SEM) marketing reporting processes via template-based features and customizable dashboards. For experienced SEM marketers, you can also create your own reports from scratch.

    Below is a step-by-step guide on how to use Google Ads Report Editor for clients.

    Select the Ads Report Type You Want Insights On

    Before you start, confirm which Google Ads performance report you want to create for your client. There are four automated report templates, each with unique metrics they measure about:

    Account Performance Report

    A screenshot of the Google Ads Report Editor Account Performance dashboard
    Credit: Google Help

    The account performance report measures the financial health of your client’s Google Ads account. It includes their ad budget, account billing, campaign clicks, and impressions. However, it also displays conversion metrics, like return on ad spend (ROAS), revenue, and conversions. 

    This report provides a monthly account overview of how successful your client’s advertising investments are via performance-based metrics compared to their competitors. 

    Ad Group Performance Report

    A screenshot of the Google Ads Report Editor Ad Group Performance dashboard
    Credit: Google Help

    The ad group performance report measures how relevant your client’s keywords and ads are within a specific campaign or ad group. Like the account performance report, it also shows conversions, clicks, and impressions, but for specific ads versus a general overview. 

    This report is generated daily or weekly, with multiple filters available to review the ad group performance on a deeper level. You can filter by ad type, campaign type, advertising channel, the ad group the ad belongs to, and more.  

    Campaign Performance Report

    A screenshot of the Google Ads Report Editor Campaign Performance dashboard
    Credit: Google Help

    The Google Ads campaign report measures your client’s campaign success based on ad groups and keyword performance. It displays metrics like ad impressions, clicks, click-through rate (CTR), estimated conversions, and average cost-per-conversion (CPC). 

    This report is best for determining the success of your client’s ads within a specific group or campaign for optimization opportunities and strengthening conversion rates. 

    Keyword Performance Report

    A screenshot of the Google Ads Report Editor Keyword Performance dashboard
    Credit: Google Help

    The Google Ads keyword report measures the performance of all the keywords used in your client’s account. It displays metrics like clicks, impressions, CTR, and average ranking position for a specific keyword and period. 

    This report is best for monitoring keyword performance and which ones convert the most leads. It ensures the target keywords used for each ad campaign remain relevant to Google’s ever-changing algorithm and SEO trends. That way, you can discover keywords that aren’t driving traffic and optimize them for better results. 

    Search Term Performance Report

    A screenshot of the Google Ads Report Editor Search Term Performance dashboard
    Credit: Google Help

    The Google Ads search term report determines which queries generate ads on the search engine results page (SERP). It displays metrics like ad clicks, impressions, and CTR.

    The difference between the keyword performance and search term report is the data provided. Search terms are the specific phrases people use when shopping or searching for services online. You can use this to create ad and landing content that’s shown to trigger ads in the SERP. 

    Keywords don’t show ad triggers. They display how many people use it to shop or search for services online and how difficult it’ll be to rank for it in your ad campaign. Additionally, if your clients have dynamic search ads, keywords aren’t used for these campaign types.

    This report is best for generating weekly or monthly to stay up-to-date with your client’s campaign search term performance. It ensures you use queries that trigger ads in the SERP while using data-driven strategies for campaign optimization. 

    Understand the KPIs You Want to Share

    When providing ad reports to clients for Google PPC efforts, consider their goals to determine which KPIs you want to share. It’s key to report on specific metrics relevant to their bottom line and ad campaign strategy to measure its success efficiently. 

    Average CPC (Cost-Per-Click)

    Average CPC shows how much your client paid for each ad click and their budget’s effectiveness based on what this metric measures. It’s calculated by dividing the total cost of clicks by the number of total clicks. 

    Average CTR (Click-Through Rate)

    Average CTR is the number of people who clicked through the ad’s call-to-action CTA). It measures how successful the ad’s engagement was in encouraging people to learn more about your offer.

    Campaign Overview

    If you have clients with multiple Google Ads campaigns, this metric provides an overview report of which ones were the most successful comparably. It’s the first dashboard you see when logging in and displays metrics like impressions, clicks, CTR, and more. 

    What makes this metric unique is that it also shows diagnostic insights of your ad campaigns. It spots specific issues that may contribute to your ad not generating conversion and even offers tailored recommendations. It skips the legwork of analyzing vast amounts of performance data so you can fix it faster. 

    Conversion Rate

    Conversion rate is the average percentage of people who click into the ad’s CTA and become a customer as a result. It measures the campaign’s overall success because it contributes to your client’s ROI based on their ad spend.

    CPC (Cost Per Conversion)

    CPC is how much your client paid on average for each ad conversion. It measures ad campaign profitability by calculating how much revenue they generated after conversions and the costs they paid for them.

    Impressions

    Impressions are how many people your ad was shown to. It measures brand awareness and market reach, so your client understands their campaign’s visibility scale for their target audience.

    Quality Score

    Quality score is a unique metric specific to Google Ads Report Editor that measures the relevancy of your ad group’s keywords, ads, and landing page. It determines how your client’s ad campaign strategy should look by comparing it, on average, to their competitors.

    Your ad quality score is measured on a scale from one to 10 and calculated by several factors. These include your client’s expected CTR, landing page user experience, and ad relevancy based on your target audience demographics.

    Look for Reporting Trends & Opportunities

    A graphic of a person reporting on sales with a pie chart and line graph and briefcases in front

    Google Ads reporting software is comprehensive. Not to mention, the wide range of metrics it provides can be overwhelming to clients who aren’t PPC-savvy. Don’t just share the report with a long list of data. You should also explain what these numbers represent.

    When creating Ads reports, analyze them for common trends and opportunities to make data-driven campaign decisions for your clients, such as:

    • Consistent negative and positive performance metrics over a specific time to forecast future ad performance 
    • Comparison of historical and new ad campaign performance data to determine what was successful for optimization opportunities
    • Review of real-time data to discover ad performance issues and successes quicker to better meet campaign goals with cost-effectiveness

    Your clients invest in PPC and rely on you to translate Google Ads jargon into digestible data. These reporting practices help them understand their campaign performances more easily while seeing the value in the services you provide.

    Spend Smarter On Your Ads, Not Harder: Optimize Your Campaigns with PPC Pros 

    The last thing your client wants is to see their advertising budget wasted from poor campaign performance. Leave it to the PPC pros to maximize your success. 

    At Reach Marketing Pro, we’re a full-service digital agency with extensive experience in all aspects of Google Ads and customized reporting to focus on metrics that matter for your client’s bottom line. We’ll show you what’s working and not every month to optimize your ad campaigns for better results. 

    Our in-house team of PPC experts, graphic designers, and copywriters customize ads and landing pages to ensure the full cycle of their ad campaign is unique to their brand.

    Ready to generate greater returns on your clients?

    Learn more about our SEM marketing services or contact us today! 

  • Product Page SEO: How E-Commerce Brands Can Maximize ROI From Search to Sale

    Product Page SEO: How E-Commerce Brands Can Maximize ROI From Search to Sale

    As an e-commerce brand, investing in product page SEO is non-negotiable. Selling products is the core mission of your business. If your product pages aren’t properly optimized for search engines and users alike, they likely won’t perform successfully. 

    SEO for e-commerce product pages is essential to promote online visibly, clicks, and conversions from organic traffic. If shoppers and search engines can’t discover them or push them away from poor SEO, they won’t support your bottom line as they should. 

    Learn e-commerce product page best practices and how you can generate a greater ROI with SEO content optimization. 

    SEO for E-Commerce Product Pages: A Step-by-Step Guide


    Below is a step-by-step guide on product page SEO with common mistakes to avoid.

    Write Unique Product Page Titles & Descriptions

    A graphic people writing content on a page with a pencil

    SEO for product descriptions and titles requires unique copy for better search visibility, especially for e-commerce brands with large catalogs. Duplicate copy in your product pages can cause crawling delays from search bots because they don’t know which version to save in their database for indexing. 

    It also wastes your crawl budget, causing you to wait until you can request again, leaving your product pages undiscovered online. 

    More ways to improve your SEO product descriptions include:

    • Internal links to relevant product pages in the same collection to promote upselling and cross-selling opportunities
    • Backlinks from reputable sites that recommend your product to demonstrate trustworthiness and credibility
    • Not using the same product descriptions as the manufacturer’s website, as they’re not created for SEO or shoppers and keep your brand separate

    In addition to unique titles and descriptions, they should also provide an added value proposition. Instead of only explaining what your product does, showcase what customers will gain from it.

    If you’re selling winter coats describing them as, “engineered to keep you warm” is obvious, as it’s what they should do. Saying something like, “engineered to keep you warm at -10° F” is a stronger selling point.

    Displaying your product’s specific benefits, along with its features, better addresses your buyer persona’s challenges and concerns.

    Optimize Your Copy with the Correct Search Intent

    All shopping starts with a search. While you may be familiar with keyword optimization, businesses often make the mistake of choosing the wrong ones. 

    Your keyword research is more than finding queries with the highest search volume and lowest difficulty from your competitors. It should also include selecting keywords with the right search intent to attract the appropriate audience. 

    For example, if you’re an athletic footwear brand and optimize a product page description with a keyword, like “best running shoes” this wouldn’t provide the best SEO opportunity. This keyword generates blogs in the search engine results page (SERP), not product pages.

    Screenshot of Google search results for best running shoes with a yellow arrow pointing at the search bar

    While “best running shoes” has a commercial search intent, the SERP shows users comparing options by reading blog recommendations before buying. Optimizing your product pages with this keyword can cause fewer people to click on them or quickly leave because that’s not what they’re looking for with that search query.

    A transactional keyword, like “running shoes” generates product pages in the SERP, showcasing the intent of people ready to buy. Adding this to your product’s description and page URL attracts relevant traffic, promoting a higher chance of converting them.

    A screenshot of the Google search results for the keyword running shoes with a yellow arrow pointing at the search bar

    A slight keyword change in your product page SEO can significantly impact its performance. Luckily, SEO platforms like SEMRush tell you the search intent behind every keyword, so you don’t have to guess. 

    However, it’s easy to check yourself. Simply enter the keyword into a search and review the SERP for what they show. If it generates product pages, you have the correct search intent.

    Use Clear, Captivating, & Optimized Product Visuals

    A graphic of three people adding photos to a website page

    While you may have high-quality product page images, are they captivating enough to customers? In addition to displaying your product, fully showcasing how they apply to the real world resonates further with shoppers. Instead of only using product images on a white background, include lifestyle visuals, too. 

    For example, if your brand sells hiking boots, include photos of people in a mountainous landscape wearing them to provide a better visual context. If you sell office chairs, use a short-form video to show their different sitting configurations, demonstrating the product’s diverse usability and comfort further.

    Once the product page visuals are finalized, ensure they’re optimized next. Writing image alt tags with descriptive language ensures it’s ADA-accessible for all online shoppers. Also, aim to use target keywords in your image alt tags naturally to improve your page’s search visibility via metadata.

    Implement Structured Data Markup to Generate Rich Results on Google

    Screenshot comparing the rich and search results on Google for running shoes

    Structured data markup is one of the most critical components of product page SEO. In a saturated online market, e-commerce brands must stand out in the SERP more than ever. As a form of on-page SEO, structured data markup helps your product pages generate rich results. 

    Rich snippets visually showcase your product differently than the SERPs and are placed above traditional search results. They’re designed by Google to enhance the shopping experience without having to click on your online store. When users click on rich results 58% of the time versus 41% for non-rich results, it’s worth optimizing your product pages for.

    Examples of structured data types for e-commerce product pages are:

    • Review Snippets: Average rating, number of reviews, reviewer information, etc.
    • Product Schema Markup: Carousel image, pricing, product availability, etc. 
    • Sitelinks Search Box: Sitewide product search in the SERP, without having to click on your website
    • FAQs Schema Markup: List of common product questions, assembly directions, etc. 

    Structured data markup gives customers a streamlined shopping experience while providing Google with the standardized language it requires to generate rich results for your product pages.

    Create Valuable Call-to-Action (CTA) Buttons

    As an online store, you must encourage users to take action via CTAs to increase click-through rate (CTR) and conversions. These CTAs should be more than buttons below your product description stating, “Buy Now.” They should also be convincing of the value your products bring. 

    If you’re a skincare brand selling facewash, instead of creating a “Shop Now” CTA button, write something like “Start Your Self-Care” to showcase to customers that it’s a worthy investment in themselves. 

    Additional ways to create valuable CTAs for e-commerce product pages include:

    • Using Multiple CTAs to Meet Customers Where They Are in Their Buyer’s Journey: add to wishlists, you might also like, one-click checkouts, save payment methods, address autocomplete, email signup discounts, etc. 
    • A/B Testing Button Designs to See What Resonates Best with Your Target Audience: button locations, shapes, colors, fonts, sizes, etc.
    • Placing CTA Buttons Strategically to Streamline Users From Product Page to Purchase: minimal pop-ups, responsive button designs on mobile and desktop, etc. 

    Conduct a Site Audit to Correct Page Performance Issues

    Graphic of three people conducting a website audit on a desktop

    You can do all the optimization in the world and still not have success if your product pages have performance issues. If they have slow loading times or poor mobile design, they can push potential customers away. Also known as user experience, it’s about making your site easier to use for a seamless shopping experience.

    Look for the following issues in your site audit to improve your product page SEO:

    • No breadcrumbs for easy site navigation from product page to checkout
    • Low-quality compressed product visuals on mobile  
    • More than four seconds in page load speed on desktop and mobile
    • No SSL certificate to secure your website and shoppers’ saved sensitive payment information

    User-friendly e-commerce websites help people discover, browse, and purchase from your product pages more. 

    Stop Losing Shoppers from Poor Product Page SEO: Get Found Faster & Sell More Today

    Drive more transitions to your product pages with digital marketing professionals. At Reach Marketing Pro, we’re a full-service agency with extensive experience in site-wide optimization, including Shopify, WordPress, and custom e-commerce websites. 

    We have graphic designers to create customized, compelling product visuals per your unique brand. Our SEO copywriters write effective product page copy that adheres to Google guidelines and customer needs. Additionally, our web designers/developers ensure your site’s shopping experience is seamless and engaging. 

    Together, our in-house team provides you with the full suite your e-commerce website needs for a stronger product page performance.

    Ready to generate more organic traffic and transactions?

    Learn more about our digital marketing services or contact us to reach more customers today!

  • How to Crawl a Website for Google & Other Search Engines More Effectively

    How to Crawl a Website for Google & Other Search Engines More Effectively

    As a business owner, you invest in your website and can’t afford for it to be invisible online. Whether you’re familiar with search engine crawling or not, it’s critical for user discoverability. If Google and other search engines can’t find (crawl) and save (index) your site, neither will people when looking up information related to your business.

    This step-by-step guide will show you how to crawl a website more effectively to promote a greater content marketing ROI. 

    How to Crawl a Website: Tips to Help Google & Other Search Engines Discover Your Content More


    Here’s how to crawl a website to make your content more discoverable by search engines.

    Conduct a Site-Wide Audit to Understand Potential Crawling Issues

    Numerous factors impact your site’s crawling from search engines. You can check website crawlability by conducting a site-wide audit to uncover the potential issues that may prevent it from being crawled. 

    Below are the key metrics to monitor during your site audit and how to improve each for greater crawl accessibility. 

    Low Crawl Budget

    A screenshot of Google Search Console's Crawl stats report

    Google crawlers have a time limit when crawling your site, known as a crawl budget. It’s determined for you and measured based on various factors, including your site size, number of URLs, total unique pages, content update frequency, and SEO health. 

    One of the most common crawlability problems businesses experience with their sites is a wasted crawl budget. From slow page load speed to duplicate content, these can make crawl bots take longer than necessary to discover your content from wasted time and confusing, redundant site structure.

    You can check your site’s crawl rate on Google Search Console’s “Crawl stats” report to find its current budget. We’ll break down how to optimize your crawl budget based on common issues impacting them below. 

    Duplicate Content

    A screenshot of SEMRush's Duplicate content site audit report

    Whether it’s repeating the same heading titles or page URLs, duplicate website content can cause crawlability issues. Not only can this waste your crawl budget, but it also can make search engine crawlers confused because they don’t know which version to save in their database for indexing. 

    You can discover if you have redundant website content with web crawler platforms like ScreamingFrog and SEMRush. These tools scan your entire site, including duplicate content, and will flag the exact areas for you to fix. You can correct this by updating your existing content so it’s unique or removing the pages altogether. 

    Broken Links

    A screenshot of Google Search Console's Indexing report

    Search engines rely on crawlable links from your website. If it has many broken links, this can cause crawlability problems. Whether it’s a removed page that’s still being linked from other areas of your site, URL typos from a site migration during a website redesign, or 404 errors, these can make it less crawlable. 

    Check for broken links with tools like Google Search Console under the “Indexing” report or Screaming Frog during your site audit. They’ll flag the specific broken URLs and the reasons why—and they’re easy to fix!

    The three main ways to fix broken links are:

    • Redirecting them to another URL 
    • Updating the URLs
    • Removing the links from your site

    Redirect Chains

    While fixing broken links, you may make mistakes when redirecting them, resulting in redirect chains. These are caused by multiple redirects between the original link and the location it’s being sent to. 

    Redirect chains waste your crawl budget because crawl bots continuously follow this loop that never reaches its final page destination—resulting in unnecessary crawling time spent. Search engine crawlers may even stop following it and skip it, causing delayed or missed indexing for certain pages. 

    Like broken links, you can fix redirect chains by updating or removing them during your site audit and routine web maintenance.

    Dated Canonicals

    A screenshot of Google Search Consoles URL inspection tool

    If you aren’t familiar with canonicals, they direct search engine crawlers on which URL you want them to crawl and index from a duplicate page. While some duplicate content is normal, like international web domains and separate blog websites, many dated canonical URLs and tags can lead them to crawl the wrong ones, like older page versions, which waste your crawl budget. 

    URL inspection tools like Google Search Console flag harmful canonical URLs so you can remove them from your site. 

    Slow Page Load Speed

    A screenshot of Google PageSpeed Insights test results

    If your website takes too long to load, this can also negatively impact your crawl budget. Your site’s below-average load speed uses more time to crawl each web page. As a result, your other web pages may not get crawled because your budget was prematurely spent. While sites differ in size, the optimal page load speed shouldn’t take more than three seconds. 

    You can check your site’s average loading times on PageSpeed Insights. All you have to do is copy and paste your website’s URL into Google’s free tool. It measures your website’s desktop and mobile load speeds and diagnoses performance issues impacting them, such as unused Javascript or CSS code. 

    You can improve your site’s page loading speed by:

    • Minifying Javascript and CSS code with unnecessary rules or dense structures to reduce the files loaded on your web pages
    • Compressing large media files, like background videos and images, to a lower resolution
    • Upgrading or switching web hosting plans with larger servers that can better host your site’s size

    That way, you can ensure your website has an efficient crawl rate and optimized crawl budget.

    Poor Core Web Vitals

    A screenshot of Google Search Console Core Web Vitals report

    If your website has poor performance, this can cause crawlability issues. Your site’s health can be checked on Google Search Console’s Core Web Vitals. These metrics measure your website’s overall performance for loading, responsiveness, and visual stability on mobile and desktop. 

    Don’t get discouraged if your site fails the Core Web Vitals test. Google will diagnose the areas of your website causing these issues with solutions to fix them, such as caching page content and improving site speed.

    Remove Unnecessary Pages From Robots.txt Files

    A screenshot of Google Search Console robots.txt files dashboard

    If you don’t know, a robots.txt file is a plain text tile that directs search engines how you want them to access and crawl your site. It’s like a recipe written in the language crawl bots understand so they know how to follow it. 

    As a tip, don’t include all your web pages in your robots.txt file that don’t require crawling. For example, shopping carts and staff directories typically don’t need to be crawled for users because they’re not intended for SEO and focus more on on-page user interaction.

    Removing these unnecessary pages can optimize your crawl budget, so it prioritizes the ones you want while preventing your site from being overloaded with bot traffic requests.

    Resubmit XML Sitemaps After Content Updates & New Pages

    A screenshot of Google Search Console's Sitemap dashboard

    In addition to providing robots.txt files, you must submit XML sitemaps to Google for efficient crawling. While robots.txt files are like a recipe, XML sitemaps are as the name suggests, a map of your site. It acts as a blueprint of your site structure for search engine crawlers to reference.

    Even if you submitted an XML sitemap already, resubmitting it after content pages and new page creations is the best crawling practice. It gives crawl bots the most up-to-date version of your site so the right one is shown to users when searching for information related to your business online.

    You can submit XML sitemaps on Google Search Console, and best done by web developers—especially if you don’t know how to crawl a website. While sitemap generators exist, web developers have the coding expertise to create them more accurately and prevent wasted crawl budgets due to structural errors.

    Add Relevant Structured Data to Web Pages

    A screenshot of Google SERP rich results on running shoes

    Structured data helps search engine crawlers better understand your page’s content. Although you’re providing a robots.txt file and XML sitemap, structured data contextualizes your web pages to maximize their crawlability and online visibility from rich results in the SERP. 

    Rich results are unique features that stand out from the SERP’s standard blue links and textual elements, such as product feature carousels and images.

    The most common types of structured data are:

    • Reviews schema markup for product pages
    • FAQs schema markup for demo pillar pages and blogs
    • Navigation breadcrumbs for users to backtrack their pages more easily

    You can test your web page for rich results on Google Search Console to ensure the structured data you implement are relevant.

    Search Engine Crawling FAQs:

    What is Crawling in SEO?

    SEO crawling is the process search engines use to discover your website. It’s the preliminary step before they save it in their database, known as indexing, so it shows your site content to users when using relevant search queries.

    What is a Web Crawler?

    Web crawlers are the bots search engines use to discover your site so it becomes visible on their platform. 

    How Do Web Crawlers Work?


    Web crawlers are search engine bots that use an automated process to find your site’s content so it can download it into their database (index) next. Search engines use web crawlers to retrieve your site’s information and display it to users when using queries relative to it.

    Keep Your Site Visible Online with SEO Web Experts

    Don’t let your website disappear. At Reach Marketing Pro, we’re a full-service digital agency with extensive experience in site-wide optimization for greater crawlability, indexation, and overall SEO performance. These include websites of all sizes and various CMS systems, like WordPress, Shopify, Webflow, Dealer.com, and more.

    Our team of SEO experts and web designers/developers can help you navigate the complexities of crawling. That way, you can improve your site’s performance and better support your bottom line.

    Ready to maximize your site’s online visibility?

    Learn more about our SEO and web design/development services, or contact us today!

  • Website Project Management: A Complete Guide for Design & Development 

    Website Project Management: A Complete Guide for Design & Development 

    Your website is a multi-faceted platform with various moving parts and siloed teams to track continuously. Do you have an organized system to manage ongoing projects and daily tasks simultaneously? 

    From regular maintenance to complete site redesigns, having streamlined workflows for website project management is essential. It ensures the design and development of your site remains efficient with the time and resources your business invests in. 

    While certain aspects require collaboration, your web developers, designers, SEO copywriters, and clients should all be on the same page to better deliver quality work. 

    If they’re constantly disrupted to redo site designs that stray far from the original concept or complete multiple rounds of copy edits that could’ve been consolidated, it can cost you more than necessary. It also increases the chance of mistakes happening due to this lack of focus. 

    Below is a complete guide to project management for websites to maximize your work efficiency and budget—without overwhelming everyone involved. 

    Website Project Management for Design & Development: A Complete Guide for Seamless Collaboration & Execution

    A graphic of three people meeting and reviewing statistics

    Website project management should be a separate department or assigned to a specific role outside your dev ops and designers. They’re responsible for their own technical tasks and need proper guidance from a website project manager to execute them efficiently. 

    Here’s how to ensure you set your web teams up for success in design, development, and everything in between. 

    Create a Website Project Plan 

    The first step for completing anything related to your site is creating a clear plan for everyone involved. This includes project management for routine site maintenance, new web builds, and redesigns for internal and external teams. 

    A website project plan should include the following:

    Understanding Your Web Project’s Goals

    What are the goals behind your website’s tasks or projects? Whether you’re redesigning, building a new one, or optimizing it for SEO, understanding the reason behind your site’s projects is the foundation of its success.

    For example, if you’re creating web content for the sake of doing it, it’s not researched-backed. Your website’s projects should be data-driven to ensure you remain on strategy for your bottom line.

    Ask your team the following questions if you need help figuring out your site’s project goals:

    • Why are we redesigning this site, and what is this aiming to accomplish? 
    • Why are we building a new site, and what is this aiming to accomplish? 
    • What are our top and lowest-performing web pages? 
    • Which website performance metrics do we want to improve or sustain?
    • How do we want our website to support our business goals?  

    That way, everyone is aligned on the overall mission of the website’s project goals. 

    Defining Key Web Project Details

    Before you begin assigning tasks to your web teams, you must define the key details of how these will be executed and the project scope. 

    Buffer Budget with All Website Deliverables

    First, create a client-approved buffer budget for additional tasks that may pop up or take longer than expected. This budget should include exact deliverables, like the number of redesigned pages or written blogs. Don’t forget to include potential subtasks required, like A/B testing page design concepts and publishing blogs after approval to prevent going out of scope. 

    Deadline Schedules with Your Preferred Project Management Method 
    A graphic of three people creating a calendar schedule for tasks

    Next, set the deadlines for your website’s tasks and how you want to complete them. 

    You can create milestones, like building a few web pages at a time and submitting them for client review. Known as agile web development, this project management methodology allows your team to work in short sprints with a few weekly or monthly deliverables at a time. 

    If you prefer to complete your web projects all at once, choose the waterfall web development approach. However, you must understand the pros and cons of each that best suits your web project’s goals. 

    Agile web project management is best if you’re on a tight deadline because you gain continuous feedback throughout the design and development process that can be turned around faster with fewer deliverables. Waterfall methodology is best for long-term web projects because it allows your team to work uninterrupted and the extra time to finalize the process. 

    Website Project Management Template or Software 

    We can’t stress enough the importance of using website project management platforms like Jira and Trello. Taking advantage of automation saves you time and headaches from manually creating workflows for your site’s projects.

    Depending on the application, these may include:

    • Pre-built website requests for new page graphics, copy edits, add-on features, etc. 
    • Interconnected action items that prevent future web tasks from being assigned until the previous one is completed
    • Sequenced site design/development steps, like preliminary design, code review, and testing
    • Organized web tasks by priority and status of completion  

    Web project management tools streamline your tasks and teams visually and easily in an automated, centralized platform. 

    Organize Web Tasks by Phase 

    Now that your website project plan is finalized, next is organizing the tasks by phase. While project management tools automate this for you, this helps guide your teams throughout the process. 

    Your site’s tasks should be categorized in the following order: 

    Website Project Discovery

    This discovery phase occurs when you first create your website project plan. This initial step is the ideation of your site’s project. However, it requires careful guidance to prevent your discovery meeting from expanding into unrealistic or disorganized expectations. 

    Ensure you only include people directly involved with the project, like a lead web developer, site designer, website project manager, and client representative. It prevents you from having too many cooks in the kitchen and promoting over-communication. 

    You should also prepare questions from your website project plan, like client goals, buffered budget, deliverables, timeline, and project management methodology. That way, there aren’t any surprises that may delay everyone before you start design and development.  

    Web Design

    A graphic of three people designing a website with HTML and CSS

    The site design phase involves multiple people, including web designers, SEO copywriters, and potential clients for approvals. They’re responsible for how the front end of your site will look. It’s especially crucial to organize the design stage of a web project because of the multiple roles you’ll manage. 

    Set your web design team up for success with the following:

    • Submit website examples to your designers for visual layout inspiration, must-have features, etc. 
    • Provide your web designers with everything they need, including branding guidelines, images, logos, optimized web copy, etc.
    • Give platform access to everyone involved to complete design tasks simultaneously across siloed teams
    • Schedule design tasks from highest to lowest priority, like your Home page first and Testimonials page later
    • Centralize all communications within your project management software for internal teams and update their tasks timely if you have edits from clients after review

    You should also standardize core web design processes, including:

    • Creating wireframes for web developers to reference when building sitemaps for the site’s structure
    • Designing the visual layout of all web pages, including colors, font, visuals, and staging links for client review
    • Setting up a content management system (CMS) to host, manage, and upload visuals and text assets for all web pages
    • Registering a web domain so your site owns the rights to its name

    Keep in mind that your web designers and developers work together to complete site projects. The main difference is that site designers create the visual elements, while web developers build and make them usable. 

    Web Development

    The web development phase primarily involves your dev ops team. They’re responsible for building the back end of your site’s functionality, requiring complex processes that must be executed successfully. While each web build is unique per platform and project, you can streamline their workflows more efficiently.

    Standardizing core web development processes should include:

    • XML Sitemap Creation: Creating a blueprint of the site’s structure, navigation, information hierarchy, etc. 
    • Platform Plug-in Installation: Installing popular plug-ins separate from your site platform, like Yoast SEO and WooCommerce. 
    • SSL (Secure Sockets Layer) Certification: Acquiring the code on your site’s server to create an encrypted connection and secure its data.
    • Website Analytics Software Integration: Connecting the software to your site to track its performance. 
    • Site Code & Tests: Building and testing the site’s various codes and markup languages to ensure proper functionality. 

    While you can use a website project management tool to automate these processes, it still needs to be properly assigned and scheduled.  

    Site-Wide Testing

    Testing your website is comprehensive, but you don’t need to complicate it more with a set process in place. That way, your dev ops and web design teams ensure they don’t miss any crucial steps.

    Create a site-wide testing plan for the following: 

    • Website accessibility for disabled users per ADA compliance 
    • User experience (UX) to provide visitors with seamless interaction in all aspects of your site, including minimal pop-ups, balanced white space, easy navigation, etc. 
    • HTTPS (Hypertext Transfer Protocol Secure) to ensure the HTTP version is redirected for site security 
    • Page load speed on PageSpeed Insights for mobile and desktop 
    • Site audits to check for potential issues, like broken links, invalid CSS/HTML, duplicate headings, and missing metadata 

    Website Launch

    A graphic of three people launching a new website with a rocketship

    Now that your website is ready to go live, your team is in the final phase of design and development.

    Include the following in your workflows for a successful site launch:

    • Submit sitemaps to Google Search Console for crawling and indexing 
    • Train internal staff training for website management, like content uploads and performance tracking
    • Proofread all web copy to ensure everything is accurate and error-free

    Remember, you can always fix minor issues and make design changes once the website is live—so don’t delay the launch for aesthetics and quick fixes! 

    Post-Launch

    Even newly launched websites must be continuously monitored and maintained to ensure they perform as they should. From troubleshooting bugs to optimizing the site for new search engine algorithm updates, your website isn’t a set-it-and-forget-it situation. It’s an ongoing responsibility for your business. 

    Create a post-launch checklist for your web team, including:

    • Scheduling weekly website backups to save your site from accidental data loss
    • Checking conversion paths for proper functionality on forms, page displays, etc.  
    • Cross-promoting the website on social media 
    • Fixing bugs when necessary

    Make Your Site’s Projects Smooth Sailing with a Website Project Manager

    As you can see, project management for website design and development is time-consuming and can get complex, even with automated platforms. Let a website project manager do the heavy lifting for you. 

    At Reach Marketing Pro, we have extensive experience in all aspects of web project management, including site design, development, and maintenance. We’re a full-service digital agency equipped to handle all aspects of your site with our in-house web developers, web designers, graphic designers, SEO copywriters—and, of course, project managers. 

    That way, you can focus on what you do best—managing your business and being an expert in your trade.

    Ready to optimize your website’s workflows and better support your bottom line? 

    Learn more about our website management services or contact us to make your site’s projects smoother sailing today! 

  • Keep Your Visitors Happy: Top 10 Attributes of User-Friendly Websites

    Keep Your Visitors Happy: Top 10 Attributes of User-Friendly Websites

    A user-friendly website is vital for your bottom line. It determines the ease of usability your site has for lead generation, conversions, SEO, and more. In contrast, poor site usability can make it harder for people to navigate, leading to higher bounce rates, lost sales, and dropped keyword rankings. 

    Learn more about the significance of website user-friendliness and how to achieve successful usability to support your business goals. 

    What Does User-Friendly Mean for Websites? 

    The meaning of user-friendly for websites is making them easier for people to use. They should be able to browse, search for information, and complete actions on your site quickly and easily. 

    Not to be confused with user experience (UX), which focuses on your site’s overall experience for people, whereas usability is for specific tasks. However, user-friendliness falls under the UX umbrella. Anyone should be able to use your site’s features easily and have a positive perception throughout the process.

    For example, if your website has an easy-to-use custom product builder, but your page takes too long to load, it can compromise its usability. User-friendly sites and UX design go hand-in-hand.

    Designing for Users: 10 Key Attributes of User-Friendly Websites

    A graphic of a person logging into a website on a laptop sitting down


    Learn the top 10 attributes of user-friendly websites with mistakes to avoid, tips on implementing them, and why each one matters.

    1. Responsive Moblie & Desktop Design

    Your website’s security is arguably the most important reason to take care of it. If your site’s platform hasn’t been updated to the People browse, research, and shop on mobile devices more than ever. In August 2024, studies show that nearly 62% of website traffic is from mobile users. At the same time, this doesn’t mean to neglect your desktop users. 

    Compared to mobile, people using desktop devices visited 100% more pages and spent almost 38% more time on websites—an average of four to seven pages than mobile’s three!  

    That’s why having a responsive website design on desktop and mobile is crucial. 

    A responsive website means its layout can easily adapt to any screen size. If your site has the same design for all devices, it can make it harder for people to navigate, a.k.a. not user-friendly. Examples of non-responsive web design include shrunken pages on mobile that make your text too small to read or grainy images that stretch too far on desktop. 

    You can optimize your site with user-friendly responsive design by:

    • Testing your website on different devices after major updates to ensure everything remains responsive 
    • Using flexible website grids and layouts via CSS (Cascading Style Sheets) code for optimal screen resolutions and orientations (portrait, landscape, iPads, Android phones, etc.)
    • Implementing max-width image source codes so they resize proportionally to all devices
    • Minimizing UI (user interactive) elements to prevent cluttering your site’s layout and complicating navigation

    2. Fast Page Load Speed

    Did you know if your website takes more than three seconds to load 40% of users will leave? In a rapid digital age, you can’t afford to lose visitors for slow page load speed. 

    Common reasons for slow websites include:

    • Large media files like long background videos and non-optimized images
    • Insufficient web host plans that share servers with other websites, slowing your site’s queue and lowering server performance
    • Limited CDN (Content Delivery Network) capabilities with smaller networks and no caching features
    • Dated CMS (content management system) that hasn’t been updated regularly or has many unused plug-ins
    • Unoptimized CSS and Javascript code with unnecessary rules or dense code, leading to increased HTTP requests your server can’t handle 

    You can improve your website’s page load speed with the following:

    • Compressing large media files and resizing them to a lower resolution
    • Upgrading your web hosting plan or switching providers with larger networks
    • Using CDNs with caching features for browsers and servers 
    • Downloading CMS updates regularly and removing unnecessary plug-ins
    • Minifying CSS and Javascript code to reduce the number of files loaded on your web pages

    Not to mention, slow page load also impacts your website’s technical SEO performance, like lower SERP rankings and reduced crawl rates. Google prioritizes fast-loading sites because it strengthens UX with quick content access. 

    Additionally, poor technical SEO makes it harder for search bots to crawl your website, delaying the indexing process. If Google takes a while to discover (crawl) and index (store) your site in their database, it’s essentially invisible online to users. 

    3. Seamless Navigation

    A graphic of a person navigating a website on a mobile device

    Your website’s navigation can be the main reason users browse or bounce. A beautifully designed site is nothing without successful functionality. If your website has no breadcrumbs for users to return to a page easily or has cluttered menu bars with too many web pages, it makes it harder for people to navigate. 

    User-friendly websites provide a seamless navigation experience, including:

    • Organized menu hierarchy by page priority with the top ones in the beginning, the lowest in the middle, and the contact page at the last 
    • Simplified menu bar design with a short list of options at the top header or side (seven maximum is recommended for most sites) 
    • Implemented breadcrumbs for users to backtrack easier or for sites with complex structures 
    • User-focused navigation experience with a recognizable search bar and accurate content label categories 

    4. Clear CTAs & Proper Placement

    As a business, your website must encourage users to take action. Whether it’s generating user engagement, leads, or conversions, your site should have various calls to action (CTAs) for your bottom line. CTAs prompt user interactions by guiding them to take the next step, like submitting a contact form, scheduling a demo, or downloading a free guide. 

    However, your CTAs require a careful balance to prevent them from making your site less user-friendly. Using too many pop-ups can overwhelm people, adding buttons that aren’t recognizable can easily be missed, and writing non-persuasive copy can make them ineffective. 

    User-friendly websites have clear and impactful CTAs, including:

    • Adding CTA buttons with bold colors, responsive sizing, and easy-to-find placement
    • Minimizing pop-ups that are distracting or spammy and make users bounce
    • Using persuasive CTA copy with action-oriented verbs that support the page’s content appropriately, like “Start Your Free Trial Today” instead of “Sign Up”
    • A/B testing your CTA buttons to see which designs resonate with users more

    5. Compliant User Accessibility

    Your website must be accessible to all users by law. The Americans with Disabilities Act (ADA) now requires business websites to have accessibility-designed features and functionalities for disabled users. 

    The ADA’s website accessibility guidelines include: 

    • Writing descriptive image alt text for blind users to understand the purpose of your visuals, including pictures, logos, and charts
    • Using screen readers that speak the text of your web pages and online forms for blind users 
    • Implementing keyboard navigation for users who cannot physically access a website via mouse 
    • Adding captions to your videos for people with hearing disabilities 

    You should also check with your state and local governments if they have specific regulations for website accessibility requirements. Remember, user-friendly sites are meant for all users. 

    6. Balanced Layout Design

    A graphic of a person designing the layout of a web page

    Adding more website designs and features doesn’t always mean better when it comes to user-friendliness. In fact, it can do the opposite for your site’s usability. Text-heavy pages and too many visuals can make your site look cluttered and harder to read for users.

    User-friendly site designs include:

    • Contrasting page colors to create a balanced layout design
    • Ample white space to break up heavy text 
    • Easy-to-read fonts with sufficient sizing on all devices
    • Appropriate number of visuals that support your page’s content without distraction 

    7. Organized Content Structure

    Site maintenance costs depend on several factors, including:

    Your website’s content must pass the scanability test for users and search engines alike. They should be able to quickly scroll and know instantly what it’s about to ensure your site’s content has strong usability and SEO performance. 

    User-friendly content formatting for websites includes:

    • Headings, subheadings, bullet point lists, and small paragraphs with four sentences minimum for easier readability 
    • Proper heading hierarchy for search engines to crawl and index faster (Ex: One H1 per page)
    • Keyword-optimized heading titles that briefly and clearly describe the content sections below it for search engine relevancy and user understanding

    Organized website architecture can boost your conversion rate six times and be your highest ROI driver over time.  

    8. Simple Online Forms

    Your website’s online forms are how you capture contacts and generate leads. If you make this harder than it should be, users can easily leave in the middle of filling them out due to the inconvenience—potentially losing customers from poor usability. 

    User-friendly forms should be straightforward. Include the minimum number of form fields you require, like name, phone number, email, and a button to submit their information. Adding too many required or optional fields can reduce your form’s lead generation as a result. 

    You can also strengthen form usability by having an option to save their contact information for future use. Returning customers like the convenience of minimal clicks to check out their purchases. 

    9. Clean Code & Valid Markup

    A graphic of a person coding the back-end of their website on a laptop

    Having clean site code and valid markup is not only beneficial for users but also for your web developers to enhance its usability more easily. Cluttered or error-filled code and invalid markup, like missing tags, make it harder for developers to read for regular website maintenance, scale it for site redesigns, and troubleshoot it for technical issues when necessary. 

    On the user end, sites with organized code and proper markup language have stronger browser compatibility and SEO performance. 

    In addition to different devices, users visit websites with various browsers, like Chrome, Firefox, and Safari, which all interpret web pages differently. Since quality code is more stable with fewer loading errors, it allows your site to have a consistent browser experience so its usability performs and looks as it should across all of them. 

    Regarding SEO, clean code makes it easier for search bots to crawl and index your site’s content because they’ll understand it better. In return, it can improve your site’s visibility and keyword rankings for search engines because it’s optimized for them. 

    You can check if your website has user-friendly code and markup language with the following:

    • Code comments for future web developers to reference without overdoing them
    • SEO crawlers, like ScreamingFrog, flag and help you fix HTML errors on your site
    • Code cleaner tools, like DirtyMarkup, reformat your disorganized HTML, CSS, and JavaScript code

    10. Valuable User Feedback

    Who better to learn how to make your site more user-friendly than the people you’re designing it for? Your users know what they like and don’t like from your website the best. You can gain valuable insights from the people you’re trying to attract directly. 

    Online surveys are a simple way to get feedback on the user-friendliness of your site. You can add them to the home page or in email blasts and even offer incentives for users to fill them out, like one-time discounts or gift cards. 

    Include questions in your site’s surveys like:

    • On a scale of 1 to 10, how easy was it to find what you were looking for? 
    • How likely are you to recommend our website to people you know?
    • What features would you like to see added or changes to be made to our website? 
    • Did you experience any technical issues while using our website? 

    Don’t Push People Away: Make Your Site User-Friendly Today

    Don’t push potential customers away from your website with poor user-friendliness. Your site is a significant investment and the foundation for your business. It should attract your target audience and keep them by making it as easy as possible for them to use. 

    However, it’s understandable to not know where to begin and have the time commitment to maintain since it’s multi-faceted. User-friendly websites require regular updates on the front and back end, which can be challenging for businesses to do themselves—especially if it hasn’t been maintained for a while. 

    At Reach Marketing Pro, we’re a full-service digital marketing agency with extensive experience designing, developing, and managing user-friendly sites. From website redesigns to UX optimization and custom code, we can improve your site’s usability in all aspects. 

    Ready to keep your users happy for your bottom line?

    Learn more about our website design & development services, or contact us to make your site more user-friendly today! 

  • Website Maintenance & Management: How it Keeps Your Site Up & Running Efficiently

    Website Maintenance & Management: How it Keeps Your Site Up & Running Efficiently

    Like other aspects of your business’s digital marketing, your website needs regular upkeep to ensure everything runs smoothly. Website maintenance is an ongoing process, even if you recently launched a new one. 

    From site security risks to optimal SEO performance, learn more about web maintenance and management and why keeping up is imperative.

    What is Website Maintenance? 

    Website maintenance means, as the name suggests, taking care of your site as needed. 

    Your security software will eventually need to be updated to new versions to maximize your site’s protection from new cyber threats. Sometimes, there’s a significant shift in Google’s algorithms, and different aspects of website SEO need different optimization, like its new AI search engine, Search Generative Experience. 

    There are even website accessibility laws, where your site must be ADA-compliant for users with disabilities.

    The digital landscape is ever-evolving, and your business website must adapt quickly. That’s where web maintenance comes in. It prevents your site from experiencing several online risks and performance issues. 

    What is Website Management? 

    Website management and maintenance are interconnected. Maintaining your site falls under the management umbrella. However, site management is more than updating it as necessary. It involves monitoring your website’s overall performance and uploading new content as part of your digital marketing efforts. 

    Web management and maintenance are both key focuses for keeping your site’s functionality and health in top shape.

    Why Web Maintenance & Management is Necessary for Businesses

    A graphic of two people inspecting their website for checkup

    Website management and maintenance are essential for businesses. Learn why investing in these services is necessary for your bottom line below.

    Prevents Site Security Risks

    Your website’s security is arguably the most important reason to take care of it. If your site’s platform hasn’t been updated to the most recent version or has expired SSL certificates, your business is at serious risk because your data isn’t protected.

    During site maintenance, web developers scan it for these potential security issues to prevent you from cyber attacks, malware, and leaked sensitive information. 

    Strengthening your site’s security typically includes:

    • Updating security codes
    • Re-certifying SSL
    • Installing web application firewalls (WAFs)
    • Implementing multi-factor authorization (MFA)
    • Limiting user access settings

    With a 72% increase in data breaches last year alone and at a record high, now, more than ever, it’s critical to safeguard your company’s website from cyber crimes. 

    Strengthens SEO Performance

    Google’s algorithms are constantly changing, and your website needs to keep up for optimal SEO performance, including on-page, off-page, and technical SEO. 

    SEO website management and maintenance tasks may require:

    • Technical SEO: Compressing large media files to increase site speed, fixing broken links, redesigning pages for mobile responsiveness, etc.
    • On-Page SEO: Optimizing metadata with new target keywords, including page titles, meta descriptions, image alt text, and fixing related issues like duplicate content or word count limits, etc.
    • Off-Page SEO: Creating sitemaps for crawling or indexing issues on Google Search Console, removing toxic backlinks, etc. 

    It ensures your site maximizes its online visibility for search engines and target audiences.


    Saves Your Website From Data Loss

    Another major impact of website maintenance is saving it from data loss with routine backups. Whether you accidentally deleted files, have a hardware failure, transferred information incorrectly, or experienced malware, these are the most common reasons your entire website’s data can become lost. 

    If you don’t regularly back up your site, you’ll have nowhere to recover it. You may lose customer contacts, saved passwords, complex codes your developers created to customize your site, and more. 

    Website backups make a copy of your existing site by safely storing it offline or in a secure cloud so you can always recover the most recent version. How often you should back up your website depends on how frequently you update it. 

    If you only post monthly blogs, backing up your site at that rate should be sufficient. If you’re redesigning your site, backing it up daily or weekly is recommended.

    Supports Your Bottom Line

    A graphic of two people repairing their website on a computer

    Web maintenance strengthens its user experience (UX), which, in return, supports your bottom line. Even if you regularly take care of your site, any updates may negatively impact its UX. 

    For example, large media files like background videos may significantly slow your site’s page load speed. In today’s digital age, 40% of users will leave a website if it takes more than three seconds to load. During maintenance, web developers may recommend compressing these files or replacing them with new media that doesn’t slow your site down. 

    Additional UX site maintenance tasks may include:

    • Adding breadcrumbs for users to navigate your site pages more easily
    • Installing one-click checkout to increase cart conversions
    • Uploading clearer visuals for a sleeker site design and a stronger brand impression

    Website Maintenance FAQs

    Below are some common FAQs about web maintenance asked by businesses. 

    How Often Should I Maintain My Website?

    As mentioned above, how often you should maintain your website depends on how frequently you update it. If you change it daily, weekly, or monthly, your site maintenance should meet this same rate. That way, you can recover the most recent version of it should you lose any data and ensure it always performs as it should.

    How Much Does Maintaining a Website Cost?

    Site maintenance costs depend on several factors, including:

    • Website size
    • Website platform
    • Web developer rates
    • What you’re updating: (Ex: domain names, SSL certificates, web hosting providers, content updates, SEO optimization, etc.) 

    In 2024, the average pricing for web maintenance plans ranges between $15 and $300 per month. 

    Should I Hire a Website Maintenance Company or DIY?

    While some web maintenance tasks may be doable yourself, like on-page SEO, there are risks your business poses without prior experience. Complex tasks, like site security updates, should be done by web developers to prevent related risks. You’ll also spend more time and resources doing it yourself instead of professionals who can do it quickly and more efficiently.

    What’s Included in Professional Web Maintenance Plans?

    Professional web maintenance services offer various plans, depending on the company. Most web developers will include plug-in updates, site theme changes, security scanning, and website backups in their plans.


    Keep Your Site Updated & Safe with Professional Web Maintenance Services

    Because web maintenance is ongoing, you may not have the time to commit to these necessary tasks. You have to manage your business while being an expert in your trade. At Reach Marketing Pro, we can lift this workload off your shoulders and ensure your website performs as it should. 

    We’re a full-service digital agency with extensive experience in web design, maintenance, development, and management. Our site maintenance services include technical support, UX design changes, WordPress updates, and more. 

    Learn more about our website services or contact us for questions about how we can upgrade your site today! 

  • How to Create a Website in Webflow: A Beginner’s Guide

    How to Create a Website in Webflow: A Beginner’s Guide

    Are you considering building a website or migrating an existing one to Webflow? Whether it’s a new business launch or a site redesign, Webflow is a user-friendly website builder that makes it easy to do so. 

    From drag-and-drop features to pre-designed site templates and a flexible content management system (CMS), you can customize your new Webflow website no matter your experience. 

    Learn how to create a website in Webflow with tips and mistakes to avoid in this beginner’s guide. 

    How to Create a Website in Webflow in Six Steps

    Here’s how to create a website in Webflow in six simple steps.

    1. Sign Up For a Webflow Account


    The first step to building a Webflow site is to sign up for an account. Webflow offers free starter accounts with fully customizable templates. It also has paid site plans with access to premium features like custom domains and additional monthly contact form submissions. 

    2. Select a Site Template

    A screenshot of Webflow's free website templates

    Next is choosing a website template. Webflow has over 1,500 free pre-designed templates with diverse themes from non-profits to fashion, medical, and more. Regardless of which you pick, they’re all easily customizable without code. Webflow also offers blank templates if you prefer to build a site from scratch. 

    If you have limited to no experience creating websites from site builders, we suggest using a pre-designed template. It gives you a foundation to customize, so you don’t have to build certain page elements or features on your own. Pre-designed templates also allow you to have a quicker turnaround for launch. 

    However, selecting the right Webflow template is one of your most important decisions. It must fully support your business needs, showcase your unique brand, and keep your customers happy when visiting your site. 

    Consider the must-have designs before building your website, such as: 

    • Industry-specific features like payment gateways and one-click checkout for e-commerce 
    • Total pages required (these are limited per template)
    • Type of pages required: collection, service, product, blog, etc. 
    • Brand-centric themes like 3D elements or demo contact forms for SaaS 

    While the details may seem overwhelming, you can start by choosing a category that closely aligns with your industry. Webflow also allows you to preview their templates by testing them to ensure their functionalities and designs meet your business needs. 

    3. Customize Your Site Template

    A GIF of a user designing a web page in Webflow's interface
    Source: Webflow

    After selecting a template, you must customize the design to match your branding guidelines. Change the theme colors, text fonts, and logos to showcase your unique brand. Otherwise, it’ll have stock imagery and look like a pre-designed template that wasn’t customized—which your audience will notice.  

    You’ll need to become familiar with Webflow’s interface, but luckily, it’s easy to navigate. In the upper right-hand corner, open the Navigator tab, which organizes your site structure in one list. Depending on your template, it’ll display your site’s Body, Header, Section, and Footer, where you can simply drag and drop elements to customize the design.

    In addition to aesthetics, ensure your updated template has optimal UX (user experience) design. UX is crucial in web design because it’s built with your users in mind. If potential customers experience text-heavy pages, slow page speeds, and blurry mobile images when navigating your site, they’ll quickly bounce.

    In fact, 40% of users will leave a website if it takes more than three seconds to load and are five times more likely to abandon a task if it isn’t optimized for mobile. Your website should be generating traffic and converting leads. Don’t be the reason they leave from poor UX. 

    Some UX-centric site design tips include: 

    • Balanced white space
    • Clear visuals
    • Responsiveness on mobile and desktop
    • Easy-to-use navigation with site breadcrumbs
    • Compressing large media files for faster page load speed

    Keep in mind that you don’t have to customize your template in one sitting. It takes time to create a website, even with Webflow. Start with your core site pages, like Home, Service/Product, About, and Contact Us. Then, you can branch out to design the rest one page at a time. 

    4. Create or Migrate Your Website Content to Webflow

    A GIF of a user designing a web page in Webflow's interface
    Source: Webflow Blog

    If you’re migrating content from an existing site to Webflow, you can use migration tools or CSV plug-in files to transfer text and media to their platform. 

    If you’re creating content within Webflow, you’ll need to insert your text and media via Webflow Editor. It’s like the Navigator tab for your site structure mentioned above but for content. 

    The most common Webflow Editor elements to create content within your template are Sections, Headings, and Paragraphs. All you have to do is fill in your text and upload visuals in their CMS fields that are shown visually right on the page. Webflow also offers dynamic content features, like 3D visual transformations and pop-up variations for different pages.

    While websites built with Webflow have built-in SEO tools with no plug-ins necessary, you’ll still need to optimize your content. You can write your metadata, add schema markup, create sitemaps, migrate 301 directs from an existing site, and more. You can even set editor settings for collaborators to access your content to help you create and optimize it. 

    5. Preview Your Webflow Website

    GIF of a user designing a website page in Webflow
    Source: Webflow Tutorial

    Once your site template is customized and your content is added, the final step before launch is reviewing it for design and functionality. Webflow has a preview mode where you can check if all the site designs look and perform as they should as a saved draft.

    Test your web design on mobile and desktop for the following:

    • Click all buttons and links to ensure they work 
    • Look at your content on different devices to see if they have easy readability
    • Measure how long your site takes to load on Google PageSpeed Insights
    • Share your preview link with others for further review on details you may miss

    Don’t get too hung up on the details during this part. You can always update your site once it’s live with ongoing website maintenance. 


    6. Launch Your Webflow Website

    When you’re ready to publish your website, you can use a subdomain of webflow.com or create a custom domain with a paid Webflow account. Just make sure to index your web pages on Google Search Console so it can index and crawl your site. Remember, if Google can’t discover your website, it’s essentially invisible online.

    In addition to indexing, monitoring your new site’s performance is critical. It ensures everything is running smoothly for your visitors. 

    Track the following in a post-site launch:

    • Indexing status on Google Search Console
    • Overall website performance with Google Analytics 4 (GA4)
    • Potential SEO issues like duplicate headings and broken links with website crawlers like ScreamingFrog 

    Finally, start spreading the word! Cross-promote your new Webflow website on social media or advertising to generate audience discovery of all the hard work you put in.


    Unlock Your Webflow Site’s Potential with Full-Service Web Design & Development

    Although Webflow makes it easier to build a website, it’s still a comprehensive process that must be done correctly. Your site must be accessible to users with disabilities, properly optimized for Google’s changing algorithms, and regularly maintained for optimal performance.

    As a business owner or leader in your trade, it can be time-consuming and challenging to navigate the complexities of web design. At Reach Marketing Pro, we are your one-stop shop for everything you need to launch or migrate a new Webflow site. 

    We’re a full-service digital marketing agency with extensive experience in Webflow, including design, maintenance, development, and management. Our team includes graphic designers to make custom visuals for a powerful site and brand design. We also have SEO content writers with the expertise to create and optimize your site text for target audiences and Google. 

    Ready to unlock your Webflow website’s full potential? 

    Learn more about our web design and development services, or contact us to kick off your new site journey on the right foot today! 

  • Google Local Service Ads vs. Search Ads: The Differences Explained 

    Google Local Service Ads vs. Search Ads: The Differences Explained 

    You may be familiar with Google advertising. But do you know the difference between Google Local Service Ads vs. Search Ads? With many types of Google ads available, navigating which ones are best for your business can be challenging. 

    Below is a comparison guide on LSAs and Search Ads and when to use each based on your advertising needs.

    What Are Google Local Service Ads (LSAs)? 

    Google LSAs are ads specifically designed for local service-based companies or those with location-specific products. Previously known as Google Adwords, LSA ads promote your business to target audiences in your surrounding areas.

    Local service-based industries, like landscaping, electricians, and HOA housing development fencing contractors, are examples of businesses that can use LSA ads.  

    What Are Google Search Ads? 

    On the other hand, Google Search Ads can be used for any business, not just local ones. Also known as paid search or pay-per-click (PPC), it’s a type of search engine marketing (SEM). They’re designed to advertise your website or specific web pages to your audiences with search queries they use that are relevant to your company. 

    Google Local Service Ads vs. Search Ads: What’s the Difference? 

    While LSAs and Search Ads share some similarities, there are differences to understand before you invest in ad budgets. 

    SERP Ad Placements

    A screenshot of Denver roofing company Local Service Ads and Search Ads on Google

    Another key difference between LSAs and Search Ads is their ad locations. LSA ads are placed above the SERPs and in Google Maps. They align your SEM and local SEO marketing strategies to advertise your business and generate leads from hyper-local audiences.

    Search Ads require keyword bidding for your ad to be placed at the top of the SERPs as a “Sponsored” search result. While they also align SEM and SEO, it’s not hyper-localized compared to LSA ads and is placed first in SERPs (with keyword bidding), not above them. 

    Since Search Ads require higher budgets for keyword bidding to outrank competitors and be in the first spot within the SERPs, it may not be practical for businesses with lower ad budgets and local search needs. They’re best if your ad campaign goals are to increase online visibility for broader audiences and can afford competitive keyword bidding. 

    LSA ads are best if you want a guaranteed above-SERP placement for local audiences only without the larger budget requirements for keyword bidding.

    Ad Payment Structures

    A main differentiating factor between Local Service Ads vs. Search Ads is their payment structures. 

    As mentioned above, Search Ads use a pay-per-click (PPC) model, where you’re charged each time a user clicks on your ads. 

    LSAs ads use a pay-per-lead model, where you’re charged each time someone contacts your business through your ad. LSAs are typically more affordable and generate greater ROI because many users can click on Search Ads and not contact you, and you still must pay for them. 

    Based on their different payment methods, choosing between LSAs and Search Ads depends on your ad budget and campaign goals. 

    If you’re a locally based service provider and want to attract customers in your area, LSA ads are more cost-effective. You only pay for the leads you acquire, and you can even set a weekly budget to stop showing your ads after reaching your limit. 

    Search Ads are the better option if you want to increase brand awareness for wider audiences outside your area, bigger ad budgets, and easier campaign scalability.

    Google Guarantee Badge Feature

    A screenshot of a Denver roofing company's Local Service Ad on Google

    The Google Guarantee badge is an exclusive feature for LSA ads. When you display your LSAs, a green checkmark is displayed next to your business name. This feature is valuable for consumers because it shows that your company has passed Google’s screening and verification process.

    If consumers aren’t satisfied with your localized services, they can submit a refund request, and Google will reimburse them based on potential factors. Service cancellations and delayed provider responsiveness are examples of when Google won’t reimburse consumers.

    However, it gives your target audiences better peace of mind when your brand establishes its credibility and trust with Google. 

    Automated Keyword Research

    When creating Local Service Ads vs. Search Ads, there are also exclusive automated keyword research features, depending on which one you choose. LSA ads do keyword research for you, while Search Ads require you to do it yourself. 

    For LSAs, Google will generate target keywords based on the information you enter upon setup. After you submit your business type and products/services from their list of options, they’ll prompt suggested keywords to use in your LSAs that you should rank for. 

    However, you must verify that the keywords Google provides for your LSA ads apply to your brand. If the search queries they automate have the wrong search intent or are irrelevant to your business, they may not generate the right ad results or qualified leads.

    Because Search Ads require you to perform keyword research, you gain more control over which search queries you target in your campaigns. However, you must understand how to conduct keyword research the right way. 

    Again, if you use inapplicable search queries for your brand or keywords with the wrong search intent, you may not generate profitable ROI for your Search Ads. 

    Ad Copy Requirements

    Two people working together on a computer and creating a shopping ad

    Did you know LSA ads don’t require you to write copy? These types of Google ads only display your Google Business Profile name, contact information, business hours, review ratings, and image.

    In contrast, Search Ads require copywriting. You’ll decide on the ad’s title, body text, visual creative, and call-to-action button. 

    If you prefer customized ad campaigns, Search Ads are the best option because you can control the copy’s quality and what’s displayed to your broader audiences. If you prefer simpler ad campaigns to local audiences and have a strong reputation management on your Google Business Profile, LSAs can be the better choice. 

    Google Ad Industry Qualifications 

    LSA ads are only available for specific local businesses, industries, and job roles. Not every company can access them due to Google’s specific LSA ad qualifications. 

    Examples of eligible businesses for LSA ads include:

    • Auto body shops
    • Car wash and detailing services
    • Dentists
    • Plumbers
    • Tutors
    • Veterinarians

    Search Ads don’t require industry eligibility, allowing any business to access this ad platform. 

    Navigate Google Ads with Confidence: Let Our Experts Select the Best Ad Platforms for Your Business

    Still can’t decide if Local Service Ads vs. Search Ads are better for your business? Don’t take a leap of faith with your ad budget. Let us help you navigate Google’s comprehensive ad platforms for you. 

    At Reach Marketing Pro, we have extensive experience with Google advertising, including LSAs, PPC, and SEM, and aligning these campaigns with your SEO for optimal results. 

    We also have in-house copywriting and graphic design services to create effective ad campaigns for you. Our team will continuously monitor your ads with monthly in-depth reporting to measure success with complete transparency from start to finish. 

    Ready to maximize your Google ad campaigns? 

    Learn more about our SEM/PPC services, or contact us for any questions today! 

  • Benefits of Dynamic Display Ads in PPC & Why They Should Replace Static Display Ads

    Benefits of Dynamic Display Ads in PPC & Why They Should Replace Static Display Ads

    Is your business not seeing optimal results in your PPC campaigns? Then, you may be choosing the wrong ad format. Whether it’s unprofitable bidding strategies or declining conversion rates, dynamic display ads can maximize your PPC campaign results more than static ads. 

    From continuous ad optimization to rich user data integration and maximized conversions, learn why dynamic ads are the best choice for PPC. 

    What Are Google Display Ads?

    Google display ads are a type of PPC advertising within the Google Display Network. It allows you to reach global potential customers beyond Google Search on all Google-owned platforms, including YouTube and Gmail.

    How Does Google Display Ads Grow Marketing Results for Advertisers? 

    The benefits of display advertising are streamlining and optimizing your PPC campaign creation process to maximize results. It generates ad formats, bidding strategies, and advanced audience targeting through various automated features based on first-party consumer data. 

    What Are the Differences Between Google Dynamic vs. Static Display Ads?

    A comparison graphic of dynamic display ads versus static

    Google’s dynamic display ads update your PPC campaigns over time based on your target audience’s behavior. They’ll change the visuals, prices, or products/services shown if users browse similar content on your website or other platforms. They’re designed for specific audiences and ad campaigns. 

    Static display ads don’t update your PPC ads as they’re designed for general offers for brand awareness. It requires more manual campaign maintenance and strategy development without automation.

    Benefits of Dynamic Display Ads in PPC: Why They’re the Better Choice Over Static Display Ads

    Below are the top benefits of using dynamic ads on Google and how they can improve your PPC strategy over static ads. 

    Enhanced Personalization

    A screenshot of Google Ads insights

    Google dynamic ads offer more personalization based on your unique user data. Utilizing a data-driven approach, like using the exact products or services users were looking at on your website in your ads, brings more relevancy to your target audience. It strengthens your PPC strategy with high-quality first-party data as your foundation.

    The Performance Max feature provides rich user insights, including:

    • User interests based on ad text, image, and video assets with specific audience segments 
    • User demographics, like income, age, and gender
    • Search queries
    • Used platforms and browsers
    • Website interactions and history

    For example, you can tailor ads like discounted products for previous customers to improve customer lifetime value and first-time offers for new audiences to increase customer acquisition. 

    Dynamic display advertising optimizes your audience targeting and customizes your PPC campaigns by applying relevant user data feed to your ad group. It unlocks critical touchpoints in the buyer’s journey to drive more conversions through their accurate insights. That way, you can simplify your PPC campaign management and strengthen its performance easily. 

    Since static display ads require you to apply user data yourself to segment audiences, it doesn’t guarantee relevancy as display ads do. You may create an ad campaign that focuses on brand awareness, and it’s shown to users already familiar with your company. 

    According to Think with Google, 61% of people expect brands to personalize their experiences based on individual preferences and needs. In a competitive and oversaturated digital marketplace, reducing your wasted ad spend with customized PPC campaigns is crucial.

    Automated Ad Formats

    A key benefit of display campaigns in PPC dynamic ads is having automated ad formats. Google generates how your ads should look based on user behavior. It skips the manual process of figuring out which ad design is best, providing more accuracy and relevancy through data-driven predictive technology.

    Google will design a media plan that maximizes your PPC budget with recommended visuals and messaging. They’ll even guide you through campaign launches with their first-party data for optimal results. 

    With AI-powered dynamic ad campaigns, you can strengthen your PPC performance for more conversions and budget value because the data comes directly from your customers—and it’s all done for you.

    While static display ads give you full creative control, they require you to design the ad layout and have limited dimensions. You must analyze your consumer’s comprehensive data, which may result in choosing the wrong products or services to showcase. Because static display ads don’t have generated ad formats, you risk creative mistakes users aren’t interested in. 

    Optimized Bidding

    Dynamic display ads optimize the best bid for each impression and how much you pay for each impression and conversion through automation. The Smart Bidding feature maximizes your PPC’s ROI since it automatically adjusts your bids over time based on your highest-performing audiences—achieving 18% more conversions at a similar cost per action! 

    Additionally, dynamic ads are more effective at retargeting, which leverages lower bidding budgets. It shows your ads to people who previously viewed your website’s products or services, allowing you to match with ideal consumers who showed the most interest. 

    Since static display ads don’t change over time, your competitor can outbid you more easily if it’s generating successful results. You may need to increase your bid to show up at the top of the SERPs or in certain ad placements to compete, costing you more of your PPC budget.

    Maximum Conversions

    Two people analyzing their increasing sales metrics on a laptop

    Since static display ads are designed for top-funnel users, like brand awareness, it typically leads to lower conversion rates. Dynamic display ads are best for targeting middle and bottom-funnel users who are comparing options or ready to buy—leading to an average higher conversion rate of 37% than static ads!

    Simplified Scalability

    Dynamic PPC display ads can instantly create an unlimited number of campaigns for you that are tailored to your target audiences. Because Google’s AI and machine learning advertising tools generate dynamic ads for you, it simplifies the scalability process based on their algorithms.

    Static display ads are harder to scale because they have a manual process. It requires you to create individual ads without automation, taking longer and more resources to execute. If you plan to launch several PPC campaigns for various clients and segment audiences, dynamic ads are more efficient and effective.

    Maximize Your Advertising Budget & Results with Professional Digital Marketers

    Although dynamic display ads help you learn what works best for your target audience, they still require time and resources to execute efficiently. You must create ad graphics, engaging copy, profitable budgets, and more. Let us do the heavy lifting for you. 

    At Reach Marketing Pro, we have extensive experience maximizing PPC budgets and optimizing ad strategies to generate greater results, including SEM and SEO. We’re a full-service agency of PPC marketers, graphic designers, and copywriters with the expertise to guide you from ad campaign strategy to launch. 

    We combine a mobile-first approach with data-driven keyword research to strengthen your PPC campaigns. Our team will continuously monitor your display ads with monthly reports to track their success. 

    Grow your business effectively with professional PPC services or contact us for help getting started today!