Reach Marketing Pro

Tag: Content Creation

SEO Guide for Videos – How to Optimize For the Most Popular Video Platforms
What is Video SEO?

Roll the camera! Video SEO has continuously evolved, especially over the last few years. Keeping that in mind, implementing a video marketing strategy is one that has grown in popularity amongst all businesses. Now, with the technology that’s available, it’s easier than ever to get a video online without requiring a degree in film or videography.

Video SEO compromises of optimizing video content to be indexed and ranked on search engine results pages based on relevant keyword searches. On a positive note, there are multiple ways to incorporate an optimization strategy that drives results. One example would be renaming your video file using a target keyword, inserting keywords naturally in the video title, optimizing the description, and tagging it with popular keywords relating to the video’s topic.

Why Optimizing Your Videos for Search is Beneficial

Let’s dive into the data; On average, adults spend over 103 minutes daily watching digital videos in 2020. With the increased use of watching engaging content on different devices (mobile, tablet, etc.), making sure the right approach is taken will generate optimal results.

VSEO comes with its own unique set of benefits, one being that they make target audiences and search engine crawlers consume more every day. Other benefits include:
- Growing and improving reach for a brand.
- Enhancing connections across target audiences.
- Boosting customer engagement and driving return on investment (ROI).
- Igniting lead generation, resulting in more visibility.
- Gaining a stronger sense of consumer behavior.
Steps to Optimize Your Videos for SEO

When optimizing your video for Google’s search results, it’s best to keep these best practices in mind:
- Ask yourself, “What is this video’s objective? What story is it telling?” Review your answer. Based on what your response is, determine how you will create the video around it.
- Prioritize putting a call-to-action (CTA) into every video to drive traffic and get viewers engaged.
- Utilize and leverage lead capture methods to collect customer data.
- Add relevant search-engine-optimized information into each video, based on the topic and target audience.
- Data, data, data! Track and measure the video’s performance.
- Research and select the best video hosting platform, one that has SEO optimization.
- Include typescripts and timestamps in each video.
- Reuse and recycle the same video everywhere!
Please note: every video platform has specific steps on how to optimize video content.

YouTube: Rename your video file using target keywords, insert them naturally into the video, optimize the video description, tag it with popular keywords, and categorize your video.

Vimeo: Leverage what viewers are searching for, add chapters to your video, and include a good description.

Facebook: Keep the video short and put the most relevant information upfront.

Wistia: Prioritize updating the title and description for the video after uploading, write a relevant title for the media, and stray away from making it too wordy.

Any others: Upload a custom thumbnail image for the video’s result link.

Contact Our SEO Experts Today!

Search engine optimization is what we live and breathe. Our team of SEO experts follow the latest trends and best practices to ensure your videos achieve scalable results across every recommended platform. If you’re unsure of how and where to host and optimize your video, along with any SEO needs to improve its organic traffic, website functionality, and more, we’re here to help!

Let’s start optimizing your video SEO – contact us today to learn more.
March 11, 2023
The Biggest SEO Trends to Watch in 2023
The Best SEO Trends to Align Yourself with for 2023

Based on our research, here are our Top 12 SEO trends to watch and use in 2023:
1. EEAT (Google’s quality rater guidelines): This SEO tactic stands for Experience, Expertise, Authoritativeness, and Trustworthiness. This SEO trend indicates how page quality affects its rankings in Google search results.
2. Audience Targeting: This SEO trend refers to enhancing relevance to the content you present for unique visitors.
3. Increase Author Authority: You can achieve this by cultivating relationships, incorporating guest posting, making blog content readable and relevant, and leveraging keyword research.
4. Producing High-Quality Content: This isn’t a new SEO trend, however, it is one that needs to be prioritized more than ever in 2023.
5. AI Utilization: Utilizing artificial intelligence can play a key role in your SEO strategy, for example, ChatGPT (as mentioned in our previous blog here ) is recognized as the future of SEO for content creation.
6. SEO Automation: In addition to AI Utilization, SEO Automation should be used through collaboration methods as it helps increase visibility across SEO platforms and tools.
7. Changes to CTRs and SERP Positions: CTR measures how many people visit a website, while SERP refers to the number of impressions on a results page. Although different, they are very closely related.
8. Improved Product Page: Having and maintaining an updated product page will ensure your SEO content remains relevant and improves UX and eCommerce brands.
9. Competitor Analysis: Both on-page and off-page SEO experiences will play a role in how your SEO compares to other brands.
10. Less Crawl Frequency: Google’s decision to reduce crawl frequency is inspired by reducing the number of resources that have environmental impacts- creating improved sustainability.
11. Images and Alt Text: Schema markup, known as structured data, is the language search engines utilize to read and understand the content on your pages. Image SEO refers to the optimization of images to get more traffic. Google Image searches account for 22.6% of all searches. Leveraging this SEO trend can drive significant traffic to your site.
12. High-Performing Website: Enhancing the user experience is significant for SEO (learn more) as producing high-quality content that is tailored for UX will make a huge impact.
Other Things to Consider for the Future of SEO

Along with the Top 12 SEO trends you should take advantage of in 2023, there are other factors that will influence the inner workings and long-term results of your business.

It’s forecasted that:
1. You can expect to see fewer organic clickthrough rates as Google utilizes it as a ranking factor. SERP results with a higher CTR are likely to improve, while SERP results with a lower CTR tend to decline.
2. Incorporate Blogger outreach and personal branding into your SEO: We all want to be seen as trustworthy experts in our chosen field. Creating a unique brand identity will influence your target audience, establish trust, and help you stand out from competitors.
3. Implementing Mobile Functionality in SEO is critical as it enhances the overall experience for visitors, in addition to that mobile search simply generates more traffic.
4. Driving Customer Retention significantly impacts overall SEO as retention represents customers who consistently pay your business for a product or service. The more customers you retain, the more the business will grow.
5. Remaining Adaptable is key, especially in the ever-changing field of Digitial Marketing. If you remain abreast of evolving trends and circumstances, you will always remain on top.
Our SEO Experts Stay One Step Ahead

Well, there you have it. Take advantage of these new SEO trends in 2023 so you can reach the next level in your marketing strategy. Better yet, partner with our SEO experts who can get you there. Our team at Reach Marketing Pro are SEO strategists who utilize digital marketing resources to accelerate and optimize business growth. Instead of trying to do it yourself through countless hours of learning, modifying, and enhancing your existing SEO, let our team help you reach new levels.

Contact us for our SEO experts to enhance your site today.
February 23, 2023
ChatGPT: What Is It and Is It Good for SEO?
What is ChatGPT?

ChatGPT, Generative Pre-trained Transformer, developed by OpenAI, is a large learning model that uses artificial intelligence (AI) and substantial data to interact with users through forms of interactive conversation. ChatGPT doesn’t just make small talk, it conducts follow-up questions acknowledges mistakes, and rejects inappropriate requests. Many content writers utilize ChatGPT to help create better SEO-focused content, which in turn drives more traffic to a website and drives sales by presenting more relatable content to customers.

The Benefits of Using ChatGPT

Take advantage of what ChatGPT has to offer, including:

Search Engine Optimization (SEO) Benefits:
- ChatGPT reduces the number of abandoned carts by answering and addressing customer questions.
- Drives sales by providing faster customer service and enhanced customer support.
- Improves SEO Capability across all web content, which boosts the user experience (UX).
- Promptly responds to customer queries on both the website and social platforms.
Content Writing Benefits:
- ChatGPT’s AI tool ideates new messaging based on your brand.
- It saves time and allows you to focus on more important tasks, increasing productivity.
- Drives website traffic due to producing more relatable content and improving SEO.
How Does ChatGPT Work?

Like all AI, it works in the form of an intelligent bot that is programmed to understand what people are looking for and write responses in a way that helps them. For example, ChatGPT can automatically respond to customer queries via your website or social media pages, can provide better support to your customers, free up time for more important tasks, and increase sales.

You would think such an intelligent tool would cost an exorbitant amount of money to use it. Surprisingly, ChatGPT is a free service with opportunities to use a paid version that has more features. In addition to ChatGPT, it incorporates another language called InstructGPT that is trained to take directions from humans and long-form answers to complex questions.

Considerations When Using ChatGPT

Although SEO AI tools come with their own set of unique benefits, such as saving time and increasing traffic to your website by targeting a specific audience, it comes with its own share of downsides.
- First off, ChatGPT avoids specific types of content that are considered violent, explicit sex, and harmful. It is specifically programmed to not generate text for those types of topics to prevent negative content from hitting the market.
- Second, ChatGPT is limited to only the information that it contains in its current form. If your content needs to be updated based on current events, then ChatGPT would not be useful.
- ChatGPT comes with its own set of programmed biases, so with that said if you desire a different ending than what the SEO AI tool provides, guide ChatGPT so that it makes the correction.
- Like in the previous bullet above, ChatGPT is a brilliant SEO AI tool, however, it is not a mind reader. You should still craft relevant content that requires a great deal of detail and direction to do the job right.
- One unique fact about ChatGPT is that it contains invisible watermarking, meaning that if someone accessing a document and has the key, they are able to see if it was generated by AI. Normally, the digital watermark key or “code” would be in the form of punctuation or specific word choice.
Checkout This ChatGPT Ad with the One and Only, Ryan Reynolds

Who doesn’t love the humorous and cheeky Ryan Reynolds? Always putting his own unique stamp on his personal branding, this time he let ChatGPT take the wheel. Check out this ChatGPT ad featuring Ryan Reynolds for Mint Mobile to see it in action.

Let Our SEO Experts Handle ChatGPT for You!

It’s certain that the future of marketing and customer strategy will incorporate a heavier use of artificial intelligence (AI) tools such as ChatGPT. When used efficiently, these innovative tools will generate the results you want. However, using them can be overwhelming without proper planning or training. Rather than trying to navigate on your own, we have an experienced team of search engine optimization (SEO) experts that deliver guaranteed results.

Put your AI in our hands and contact us to implement ChatGPT today!
February 1, 2023