Reach Marketing Pro

Category: Paid Media

Vehicles for Sale & Vehicle Listing Ads: A Strategy for Automotive Dealerships

What Are Vehicles for Sale and Vehicle Listing Ads?

Vehicles for Sale Listings are comprised of inventory directories located directly within search results through the dealership’s Google Business Profile, formerly Google My Business. Basically, how it works is prospective or repeat customers search and apply filters to navigate through the dealership’s inventory, outside of their direct website, to learn more information about a specific vehicle. Once they find the vehicle they want, it will potentially direct them straight to the dealership to make a purchase.

Vehicle Listing Advertisements are set up after you create a vehicle inventory data feed with the Google Merchant Center. With the added information, Google will then match the details to potential shoppers with the relevant vehicle makes and models they’re searching for. From a buyer’s perspective, think of it as Google being your personal shopper. You put in the features you want, and it provides relative vehicles you can see or a dealership that can ship it to you. All the information about your chosen vehicle will be at the touch of your trackpad—location, make, model, price, mileage, and more. All you’ll have to do next is contact the dealership to get the vehicle.

Are These Features Worthwhile for Dealership Marketing?

Since Google launched its new vehicle ads platform, it has helped dealerships reach new buyers much easier and faster via smartphone. This digital transition resulted in fewer buyers wanting to visit automotive dealerships and using online vehicle buying as a valued alternative to visiting dealers and test driving on the lot. It can be time-consuming to set up a Google Merchant Center since the process begins with creating the inventory for each feature, maintaining it, managing incoming available vehicles, and ensuring leads are tracked, etc. But when looking at the long-term effects and weighing the benefits versus the costs, the results are very much worth the effort.

Take the statistics into account! Google claims that dealerships who’ve used Vehicle Listing Ads with existing search campaigns increased their conversion rates by 25%, with some seeing as much as 55% or more! Now that’s some premium fuel to kickstart your dealer’s engine.

Can a Private Seller Create Vehicle Listing Ads?

Unfortunately, for those who are not a verified dealership, vehicle ads from private sellers, individuals, or automotive brokers are not permitted. Currently, the vehicle ad platform can only be used for dealers who advertise non-commercial passenger vehicles. However, with evolving supply and demand, available offerings can certainly change in the future.

Other vehicle types that are prohibited, along with non-commercial passenger vehicles, include, but are not limited to:

• Recreational vehicles (such as RV’s, motorhomes, trailers, etc.)

• Farm vehicles and equipment

• Buses of all kinds

• Two-wheelers

• Trains

• Boats

• Airplanes, and

• Outdoor utility vehicles

Hitch a Ride to Greater Marketing Capabilities & Sales Opportunities with Us!

The post-pandemic world has revolutionized the car-buying process, including customer behavior. Stay-at-home orders triggered a massive shift to online shopping and the trend has only increased since. It’s necessary to remain ahead of the evolving demands and expectations by adapting to market needs. With that being said, the need for online shopping has reached a new level. Don’t allow your dealership to have a downward turn; let the newfound need to go “digital” initiate a drive to remain competitive in an ever-changing marketplace! For any dealership, being the top automotive provider is the goal and is critical for long-term business growth.

Since Google implemented Vehicles for Sale and Vehicle Listing Ads in 2021, our team at Reach Marketing Pro has worked hard to perfect their process. Don’t rely on trying to perfect your own system; instead, let us take the wheel and drive you down victory lane. We’ll do the grunt work and put the pedal to the metal so that your dealership does what does best—sell vehicles!

It’s time to hit the gas; contact us today to learn more.

November 8, 2022
Why Word Count & Keyword Density Matters in SEO

What is Keyword Density?

Keyword density is the number of times a keyword may appear on a webpage or within a specific piece of content as a ratio or percentage rate of the total word count. By noticing the number of times the keywords may appear, that calculates the overall keyword frequency on a specific webpage. Normally, a user or search engine would use Keyword Density to determine what a certain webpage may discuss.

Is Keyword Density Important for Best SEO Practices?

Keywords are a significant piece to an SEO strategy’s puzzle, therefore Keyword Density matters. By launching efficient keyword practices, you’re imminently positioning yourself in the place of people who have specific Keyword intent, meaning they’re more likely to find your content if the keywords they would more than likely search are embedded in your business’s webpage.

Every day, we search certain keywords online to find specific content. To grow your search engine rankings, become an authority on the subject matter you’re representing. When you’ve found via the right keywords and Keyword Density per each piece of content, there is an increased chance of re-targeting, achieving higher conversion rates, and boosting customer loyalty—a major accomplishment and golden ticket for the everyday SEO Marketer!

Where Will You See Keyword Density Used?

Let’s play out a scenario; let’s say you’re reading an article about marketing. As you read through the article, you notice the word “social media” is used frequently, followed by secondary words such as Facebook, Instagram, and LinkedIn. Although the article’s overarching topic is related to marketing, its Keyword Density narrows its focus on social media marketing strategies. Incorporating these keywords into the article boosts its opportunity to rank higher in search engines for searched keywords, including “social media” or “social media marketing.”

Things to Consider When Evaluating Your Next Piece of Content

While there are no defined “rules or regulations” for Keyword Density, make sure to implement today’s best SEO practices to ensure you achieve optimal results.

Focus on Achieving Topic Coverage – While loading content with the same keyword repeatedly is not a feasible long-term SEO strategy, focus on fully covering the topic at hand. Include subtopics to enhance your page’s search ranking and add a new level of flare and creativity.

Incorporating keyword additions to prominent places (Title Tag, H1, URL, and Meta Description) – While it’s not ideal to “stuff” your article with keywords (known as keyword stuffing) include your main keyword in the Title, Header 1, URL, and Meta Description. That way, it is placed in prominent locations and will enable a higher search ranking for that specific keyword.

Write naturally – Readers want to see personality come out in the content they see! Don’t be a robot and write to what Google’s algorithms want to see. Let the words flow the way you want them to, and the results will follow.

Now, while there isn’t a golden number that’s considered “too high” for Keyword Density in search engine optimization, it’s advisable to revise the content if goes above 2 percent.

How to Calculate Keyword Density

The formula for calculating Keyword Density is straightforward:

Divide the number of times a keyword is used on a specific page by the total number of words on the given page. Next, multiply that number by 100.

The above formula isn’t the only way to calculate Keyword Density. There are multiple types of Keyword Density checkers that help measure (in percentage) the number of times a keyword or phrase appears in comparison to the number of words on a webpage. Optimizing your overall SEO doesn’t have to be a challenge.

By simply copying and pasting your content into a checker tool, it will calculate the level of density for you!

Keyword Density and SEO Marketing Professionals at Your Fingertips

Our team of experts love to dive into the world of SEO. Since Keyword Density is a critical component of SEO marketing, we utilize and leverage proper optimization techniques and strategies to help you appear higher in SERPs, and ideally, leaps and bounds ahead of the competition.

Reach Marketing Pro has a surplus of Google algorithm trend knowledge to initiate keyword research, content creation, content analysis, and updating content months (even years) after its integration. There are many factors that come into play when ensuring every piece of content is formulated properly for the best results.

Ready to kickstart your business’s SEO strategy? Contact us to connect with your Keyword Density partner and discuss the next steps.

November 8, 2022
What Does a Social Media Manager Do?
What is a Social Media Manager?

A social media manager is someone who specializes in managing a brand’s online presence by developing unique digital strategies that boosts engagement, impressions, and increases following. What you would see a social media manager work on is producing captivating content that aligns with the brand’s voice, tone, and personality, analyze usage data, communicate with visitors and new/existing customers, and manage various campaigns. That way you can connect with your friends and connect on a digital scale.

If you were to use social media for personal reasons, there wouldn’t be much of a need to create and schedule paid advertising campaigns for specific posts you’re wanting to promote. A personal page is more to show what you may be doing with family and friends or post about trending topics. When social media is professionally utilized, there are many moving parts that create a far-reaching network of peers and leaders in your chosen industry. Best of all, using social media professionally gives brands the opportunity to present themselves as thought leaders in their chosen profession.

What are the Typical Tasks for a Social Media Manager?

When looking at a typical Social Media Manager job description, you may see some of the following tasks and responsibilities:
- Perform market research on current benchmark trends and audience preferences.
- Design and implement social media strategies that align with business goals/objectives.
- Oversee social media accounts, from the design to operation, across Facebook, Twitter, Instagram, LinkedIn, TikTok, YouTube, and more.
- Communicate with followers, respond to queries in a timely manner, and monitor customer reviews of your business or products.
- Generate, edit, publish, and share engaging content daily through original text, photos, videos, and graphics.
- Create a content calendar to schedule out social media posts on a weekly and monthly basis.
The tasks above are a handful of responsibilities a Social Media Manager would be responsible for, with the most important one being the digital expert for the brand they’re representing. Growing an online presence and taking an organization’s content to the next level is one of the main priorities they will remain accountable for. Also, a Social Media Manager’s range of responsibilities change based on which social platforms they manage. For example, with Instagram, the highest priority would be to create daily posts that align with business goals as well as current trends in the market. For TikTok, the primary focus would be to craft an engaging profile that encompasses entertaining videos with music and humor. Based on what the brand they are representing wants to pursue on a digital scale, the Social Media Manager will own the content development and execution process from beginning to end.

Who Would Benefit Having a Social Media Manager?

Whether you are in the process of starting a business or things have started to pick up, handling all aspects of the business can be hard to manage. Now, let’s add on overseeing the social media for the business. You would think adding on creating social media posts and building a profile (or multiple profiles) would be easy, but once you dive into the nitty gritty of it, doing it all may seem impossible. That’s why hiring a Social Media Manager would be beneficial to your business in the long-term. With a social media expert in your corner to search and create content, schedule posts, and develop graphics or reels that are tailored for each profile, you can put all your attention on what is most important – growing the business.

Take Charge of Your Social Media Passion!

Have you ever wondered what it would be like to be a Social Media Manager for a business? Anything is possible! Whether you have previous social media experience or not, you can venture down an exciting new career path. If you don’t have previous social media experience, it’s recommended to take free courses online to learn the ins and outs of social media management and content creation. If you have the time to go to back to school, whether part-time or full-time, earning a degree in marketing with a specialization in social media management will allow you to gain valuable experience from marketing leaders in a classroom setting. If school isn’t a possibility for you, networking with marketing or social media organizations in your community will allow you to volunteer and gain valuable hands-on experience. No matter which path you go down, having a career as a Social Media Manager is achievable.

Marketing Experts That Improve Your Social Strategy

Our team at Reach Marketing Pro is made up of talented social media professionals who are well-versed If you run a business, social media marketing and reputation management should be a top priority to ensure you achieve substantial growth. However, there may not be enough time to fully dedicate to social media. At Reach Marketing Pro, our team of social media experts can assist with establishing and growing your online presence. We are a full-service social media marketing company that specializes in increasing your ROI and promotions to gain more traction. Your designated Social Media Manager will create compelling social that reflects your value, increases brand recognition, builds an online presence, drives web traffic, and boosts lead generation. We help your business approach a new level of social media marketing. From acquiring decades working with digital marketing and social media marketing, we have the skills that help you create engaging and unique social media content and provide the reporting you need to see how the efforts pay off.

Ready to take the next step in your social media management process?

Reach out to us today to learn more.
May 27, 2022
How to Improve Your SEM Marketing Strategy

First of All, What is SEM?

Search Engine Marketing (SEM) is leveraging paid strategies to increase your business’s search visibility. With SEM, brands pay for advertisements to appear as search results on search engine results pages, otherwise known as SERPs. Search engine results pages utilize targeted keywords so that when a user searches them, they see an ad from the brand. SEM and SEO are similar, however the main difference is that SEO is focused on optimizing a website to gain more traffic from organic search results, and SEM focuses on gaining traffic and visibility from both organic and paid search.

How Exactly Can SEM Help You

SEM provides benefits to your business by increasing your online presence, enhancing your brand awareness and visibility, and leading to more online leads, thus generating sales. SEM can make the process of implementing and managing advertisements more easily and quickly. Another added benefit of SEM is that businesses will only pay once an action is applied onto an advertisement.

Consider These Factors to Improve Your SEM Marketing Strategy

To successfully lead a search engine marketing strategy, the following tactics and tools are helpful.

Aim and Purpose: It is important to understand the aim and purpose of the campaign. By doing so, you will set up goals and establish milestones that point forward. This will result in helping your team analyze metrics better and ensure your campaign will perform at the level you desire.

Audience, Scope, and Targeting: Identifying specific targeting parameters, geographic regions/locations, time, conversions, and search terms will help with your ad’s showing capacity to the right people at the right time.

Keywords: Targeting the right keywords aids in the refining process. To be strategic, your business would not just choose a set of keywords and forget them later on. Instead, monitoring their performance removing keywords that aren’t generating leads will need to be reevaluated to ensure a successful SEM strategy.

Search Query Intent: Information, navigational, and transactional types. You need to understand the intent behind the keywords chosen for your campaigns; knowing this will help you build better keyword groups for specific ad campaigns.

Landing Pages: Creating a proper landing page will help your audience find what they’re looking for once they click on an ad.

Re-Marketing and Display: Both strategies are a great way to keep your brand or offer in front of a customer close to converting and bringing them back to the site so they can complete their purchase.

Testing: Conducting testing on advertisement extensions, product feeds, long-tail keywords in ad copies, ad copy trends, and ad creatives will help boost landing page performance.

Continuous Optimization: To boost your business’s SEM, optimizing each aspect of every campaign will help maximize performance. This would include refining keywords, targeting parameters to landing page performance, quality scores, and everything in between. More importantly, ensure you are keeping up with available census data and marketing insights so that it aligns with your SEO marketing!

Why Keywords are an Important Part of Any SEM Strategy

Keywords help identify and determine what your company is known for. By using the right keywords, your team will understand what content to market in the paid search marketing realm. More importantly, you shouldn’t bid on just any and every keyword out there, even if they are relevant. Keyword research is the blueprint for your online marketing efforts, hence driving every decision you will make. Intent of keywords matter for paid search and you don’t want to overspend.

For example, let’s talk dealerships. You should avoid wasting your entire budget on a keyword such as “Ford F-150” because it is way too broad. The intent is more informational than commercial or transactional, and the search volume of this keyword could result in you splurging through your entire budget. Instead, focusing more on phrases such as “Ford F-150 for Sale” or “F-150 Near Me” are more specific searches and showcase a commercial, transactional intent where the user is looking to convert or purchase.

Don’t Forget About Your Google Ads Bidding Strategies

Google Ads provide a cost-effective way for businesses of all sizes to reach a virtually unlimited, targeted audience. These advertisements are extremely flexible, and you can start, stop, pause, or adjust your bids at any time. When you set up a Google Ads campaign, you will notify Google how much you’re willing to pay for your ad to be shown. Otherwise known as your bid, Google’s automated bidding strategies adjusts bids for you based on the ad’s likelihood of getting a “click” or conversion. With manual bidding, you notify Google of the maximum amount you’re willing to pay per click (PPC) on your ad and can then make adjustments based on performance

We Know There’s A lot to Consider When it comes to SEM

At Reach Marketing, we understand the importance a proper SEM strategy brings to the table. If you plan to compete in today’s competitive landscape, you can’t overlook the value of search engine marketing. It’s just one piece of the marketing pie, and a significant slice at that!

We have a team of SEM experts who are available to improve and optimize your business’s SEM marketing strategies.

Contact us here to schedule a free consultation.

By partnering with your business, we will make sure that you’re bidding and appropriating the correct keywords, creating the best campaigns, building the most effective landing pages, and combining marketing strategies to obtain the best long-term results.

April 18, 2022
Market Reach: What It Is, The Benefits, Why It’s Important

What is Market Reach?

Market Reach, even though it is similar to our agency name, is a marketing metric. Market Reach, also known as Reach Marketing (which is also a type of marketing), is the approximate number of potential customers who would see a specific advertising campaign. These advertisements could be on social media, print advertising, television, or through another marketing channel based on your business’s needs. The higher the reach you achieve, the greater the chances your advertisement will produce impressions from potential customers.

What Makes Marketing Reach Important?

The ultimate goal of leveraging advertising is to acquire new customers and retain them long-term. Increasing your marketing reach is so important because it allows you to make informed marketing decisions and utilize your resources effectively.

Additionally, it can minimize risks and additional superfluous ad spend. By knowing how many customers you might reach, it will allow you to make more informed decisions where you should spend your advertising dollars.

The Different Types of Reach Marketing

With reach marketing, you can reach potential customers through Organic, Paid, and Viral advertising. Paid Reach refers to the number of people who see a paid social media post in their news feed, based on the social channel they are using. Organic Reach refers to the number of people who witness your post through unpaid distribution.

The biggest advantage with organic reach is each post can be published for free. Viral Reach refers to allowing companies to better market their products by reaching customers that would not ordinarily target by its traditional marketing campaigns. An additional advantage allows businesses to enter new markets and expand its customer base.

What is the Difference Between

Reach vs. Impressions?

These two metrics are closely related but have an important difference. Reach refers to the number of people who will see the content you are advertising. Basically the users that are being served the impressions. Impressions refer to the number of times your content is displayed, no matter if it was clicked on or not. Impressions are often higher than the Reach due to the fact that a single user can account for multiple impressions.

You can think of Reach as “Unique” Impressions where any one impression is connected to a single user.

How is Marketing Reach Calculated?

Since reach and impressions are slightly different from one another, they work hand-in-hand to produce a favorable result. Most platforms will provide the reach and impression statistics separately; however, not all do.

You can calculate marketing reach through dividing the number of total impressions your ad receives by the frequency of ads shown to a single user.

This is what that equation looks like:

Is Marketing Reach Calculated the Same Across All Platforms?

Even though social media is under one large umbrella, each platform may calculate market reach differently. Below is quick look at how several different advertising platforms calculate and define the reach of your marketing efforts.

Facebook calculates reach by dividing the average number of users reached per post by the number of total page likes.

Instagram calculates reach by counting the number of individuals who saw the content.

LinkedIn calculates reach by dividing the total number of personal LinkedIn connections by the number of company page followers.

TikTok calculates reach by counting the number of videos posted, dividing total likes by the number of videos, dividing the number by the account’s total number of followers, and multiplying by 100.

Snapchat shows the total reach by viewing the final metrics page on the app.

Google Ads uses statistical models that account for user behavior across many browsers and devices to estimate the number of people within a location target.

Bing Ads calculates reach by leveraging statistical models that account for user behavior to estimate the number of people within a given parameter.

Let Our Experts Help You Reach Your Marketing Potential

At Reach Marketing Pro, we provide you with a team of media experts. By leveraging today’s most current technologies, we create the most effective plan for you ensuring a strong return on investment with your reach marketing objectives. We can assist you on your journey so your business can reach new heights in the marketing realm.

Whether your goal is more focused on social, conversion statistics, or an overall marketing strategy, we are here to provide further insight on what is necessary to modify current or future campaigns and increase brand awareness, fostering long-term business growth.

Please click here to learn more about our social media management services.

April 18, 2022
How Retail Coupon Marketing Increases Your Sales and Leads

What is Retail Coupon Marketing?

In Retail Coupon Marketing, retailers offer digital coupons for their target or prospective customers. This marketing strategy is aimed at persuading the customer to make a purchase on the retailer’s website by offering a certain percentage off their purchase, free shipping, or a special type of promotion.

How Can Retail Coupon Marketing Help My Business?

Incorporating Retail Coupon Marketing into your business’s strategy allows you to take advantage of your customers’ interests. In the end, we all want to save money, and presenting your products to consumers for less than the retail price will attract more buyers and boost your sales.

One disadvantage that could happen for your business is that coupons can cost additional expenses for creating them and may reduce the overall profitability your business would bring in for that specific product. Sometimes the risk of cart abandonment is higher. A key takeaway for this is to analyze the difference between new customers and existing customers returning to the store to use the coupons.

However, there is always light at the end of every dark tunnel! Even if profit margins might be lower due to utilizing coupons, you run the chances and opportunities to increase your lead generation rates and bring more long-term customers into your store. When this happens, your businesses’ sales will be higher than before due to your larger clientele. The famous saying, “You have to spend money to make money” has never been truer until now.

Physical Paper Coupons vs. Digital QR Code Coupons

I think we have all been there when a few coupons are printed out at the grocery store, and the next day you cannot remember if you put them in your purse or threw them away with the grocery bag.

A Printable Coupon is recognized as a physical gift card (Amazon, for example) that can be sent to your family and/or friends during special occasions. A Digital Coupon is any discount, offer, or promotion that is offered by an online retailer to current or prospective customers. They come in different forms, including downloadable coupons, mobile coupons, coupon codes, and automatic discounts. Growing by popular demand, digital coupons have become one of the leading methods for using coupons in the online retail world.

Sometimes, maintaining a track record of print coupons can be a hassle, making it less accessible to customers. In 2020, about 90% of customers used coupons, with more than half of them preferring digital coupons on their phones and 68% of customers believing digital coupons create more loyalty.

The Benefits of Digital QR Code Coupons for Retail Marketing

Remember seeing those interactive white and black code boxes we use our phones to scan? Of course, you do! QR codes are used to link to a website’s landing page so you can either see a restaurant’s menu, certain products, or promotional coupons. Retailers benefit from this marketing strategy because they allow their customers to have information in the palm of their hands, and all they have to do is scan a simple barcode. As an added convenience, QR codes are easily accessible, environmentally friendly, minimize waste, and can simply be stored in your phone whenever you need them.

Our Customized Product Q-Pon Revolutionizes Retail Coupon Marketing

To get the process started for your Coupon Marketing needs, we offer an exclusive customized product, “Q-Pon” which transforms your digital retail program by overhauling your coupons and specials page to make it accessible for customers to grab and go in just a click of a button. After seeing how much retailers are struggling with finding a unique design and approach to their marketing strategy, it’s time to do something different.

By combining advanced, data-driven SEO, SEM, and social content for marketing campaigns, it targets surrounding local target areas and users in smart intervals. Just think of it as a one-third web design service, one-third Search Engine Optimization (SEO) service, and a one-third digital e-wallet functionality. No matter how small or large the job is, Q-Pon provides a one-way, easy access for your sales to get the boost it needs.

For a free demonstration of “Q-Pon”, click here to learn more!

March 22, 2022
What is the Best Automotive Marketing Strategy?
There Should Be a Focus on Comprehensive Dealership Marketing Strategies

When trying to find the answer to a never-ending question, begin with a simple Google search. Sometimes, the best answer could be right in front of you at the top of the web page. If you were a customer looking to purchase a new vehicle, you would first go to google to find the nearest dealership. Second, you would look at their online business reviews and overall reputation. If everything seems promising, you will then schedule a time to visit the lot and test drive. On the other hand, another way would be to listen to or see an advertisement on the radio, TV, or in print advertising spots.

Having a comprehensive automotive marketing strategy is the best way to promote your products and services. Rather than focusing on quick-fix solutions for customers, implementing a slow and steady marketing strategy could show better benefits in the long run.

It’s important to remember that your focus cannot just be on one strategy, but on every component of your marketing plan. By covering all of your bases, it will allow your team to reach the maximum number of prospective customers. Having a strong auto marketing strategy is not just about having positive online reviews, but optimizing your dealership’s Google search ranking, online presence, brand exposure, and customer loyalty.

How To Improve Your Automotive Marketing Efforts

A comprehensive marketing plan is comprised of multiple components that are critical to a dealership’s success. Let’s take a look at each one and how it plays a role in having a successful automotive marketing strategy. The more moving parts your train has, the better it will perform.

SEO

Search Engine Optimization (SEO) is a process that generates new traffic to your website from free, organic, editorial, or natural search results in search engines. When your dealership’s website is optimized properly with rank-worthy content, users will be able to easily navigate and see what you have to offer, making it compelling and unique from other dealership websites, which will be the key to winning.

Local SEO

Local SEO is a subset of Search Engine Optimization. However, it specifically affects the visibility and ranking of your dealership’s website or web pages in a local geographic area. If your dealership has a physical location or serves as a geographic area, it can benefit from local SEO.

SEM/PPC

Search Engine Marketing (SEM) is a digital marketing strategy that is used to increase the overall visibility of a website in search engine results pages (SERPs). Leveraging clever paid search campaigns will benefit your dealership’s brand and capitalize on inventory-specific campaigns for new, used, and certified pre-owned vehicles. Pay-per-Click (PPC) is a type of internet marketing strategy that makes advertisers pay a fee each time their ad is clicked on by a prospective customer. Tracking to see how many times an ad is clicked on will show how effective the advertisement is.

Social Media Marketing

Social Media Marketing is an essential tool to integrate into your auto marketing strategy because it allows your team to promote its brand, its products, and its services across multiple social channels (Facebook, LinkedIn, Instagram, Twitter, Tik-Tok, etc.). Since each social outlet has its own unique audience, creating dynamic content will help capture more customers and generate leads.

Reputation Management

Reputation Management is a marketing and public relations effort that works on how your dealership influences what and how people think of your brand. For example, think of the difference between receiving a 5-star review and a 1-star review. Some customers may choose a different dealership due to seeing a 1-star review online. Maintaining a strong online reputation will help strengthen your customer loyalty and overall brand development.

Fixed Operations Marketing

Fixed Ops Marketing has been a long-time struggle for automotive dealerships. Paying close attention to this marketing strategy will allow you to take back control of the business and drive traffic into the service department. Steadier service traffic makes staffing needs easier, and an increase in volume always adds a boost in productivity! So even during slower months, the business will grow.

Suite of Automotive Products & Services Designed to Boost Your Sales

Based on what your automotive marketing strategy is focused on, our team has crafted customized product solutions that are created, updated, and monitored for each of our clients. Whether it is to sell more cars, increase your vehicle reservations, schedule more service bay visits, or increase automotive part sales, we have a solution for you.
- Absorption Boost – This cutting-edge product completely overhauls your dealer’s automotive specials, its service center, and parts center web pages to boost its fixed operations. By combining a stronger visualization with a custom design and QR code scan-to-wallet functionality, absorption boost targets surrounding local target areas and users in smart intervals. With an easy-to-navigate specials page, customers will have better functionality to digitally scan, download, and save your coupons on their phone, making the buying process so much easier.
- Dealer VIP Advantage – Have you ever wanted to watch your vehicles in production sell before they even arrive on your lot? Our digital web experts create custom codes for your VIP landing page that shows all vehicles in production ready for pre-order, making it easy for customers to purchase the vehicle they want at the click of a button. Best of all, our Dealer VIP Advantage solution is OEM and Dealership brand-centric.
Knowing All the Strategies Can Be Overwhelming

We’re Here to Make it Easy

As you can see, our professional team at Reach Marketing Pro has expert knowledge in both traditional and digital marketing strategies. Whether you are looking for a one-off service or a full-fledged ongoing campaign, we are here to help create, initiate, assist, and oversee your Automotive Marketing strategy!

Visit our products page to learn more.
March 21, 2022
What are the Best SEO Tools and Software?
When you have a goal to increase traffic and user engagement to your website, utilizing an SEO tool will help with your business’s search optimization strategy. Here we will define what SEO is, how it can impact your online traffic, the best SEO tools to use, and how our SEO specialists utilize the best software tools that produce long-lasting results.

What is Search Engine Optimization or SEO?

Search Engine Optimization (SEO) is a process that involves incorporating specific keywords and content that helps your website rank higher across various search engines. SEO is used to generate more engagement to a specific website, web page, or piece of content. When a company wants to boost its SEO strategy, they normally hire an SEO Specialist who focuses the majority of their time on analyzing the website’s overall health and identifies areas of improvement that can be optimized to improve your search rankings.

How SEO Specialists Use SEO Tools

Investing in an SEO Specialist can provide positive, long-term results for your online traffic. An SEO Specialist navigates your website and makes improvements on the front-end and back-end that can significantly improve the search performance of your website. SEO tools and software assist SEO Specialists during this process by enabling them with the data they need for proper optimization. These SEO software tools are used for keyword searches, organic data, and backlinking, which all benefit your business’s search engine rankings.

Keyword Searches involve incorporating keywords into the content you put on your website, so they show up as relevant results when similar keywords are searched online. Keyword data refers to the keyword volume of a particular keyword phrase on a monthly basis as well as the SERP position (Page 1, Page 2, Page 3 on Google) of your website page for any given keyword phrase.

Backlinking includes an internal and external effort for linking websites together through relevant keyword phrases and content topics. For example, if another business or individual links to your site, then you now have a backlink from them, or vice versa, which can improve your SEO and their SEO. It’s a mutually beneficial search relationship.

Organic Data involves analyzing the website metrics, after combining keyword research and backlinking into your website, and extrapolating useful analytic insights to implement on your site pages. That way you can ensure your content ranks, and continues to rank, at the top of organic, unpaid search engine results pages (SERPs).

The Best SEO Tools and Software to Use

With so many moving parts that are involved with SEO, it can be hard to master at the beginning. However, there is software that’s considered to be the best SEO tools on the market today. Based on our research findings, the best SEO tools are:
- Ahrefs for SEO Keyword Research has been recognized as being second to Google when it comes to website crawling. When you want to determine your competitor’s backlinks, Ahrefs specializes in link building, keyword research, competitor analysis, rank tracking, and site audits.
- Google Search Console provides detailed information on how Google crawls, indexes, and serves websites. Best of all, it monitors and optimizes your overall search performance.
- Semrush is an all-in-one suite that improves your website’s visibility and provides marketing insights. SEMrush delivers optimized specialties in SEO, PPC, SMM, Keyword Research, Competitive Research, PR, Content Marketing, Marketing Insights, and Campaign Management.
- KWFinder is a keyword research platform that helps you find long-tail keywords with low competition.
- Moz Pro is used to gather data on your site’s search rankings, page optimization, site crawl, and backlink metrics.
- SpyFu offers competitive intelligence used by digital marketers to improve their performance in online research.
Based on what your specific needs are, these are some of the best SEO tools to use in today’s marketplace. No matter the tool you choose, your online presence is in good hands and you will see dramatic results.

When Using SEO Tools and Software, How Long Will It Take to See Results?

Short answer: It can be anywhere between 4 to 12 months to see results. Sometimes longer depending on the competition level of the chosen primary keyword phrase. However, the speed at which you can see verifiable results depends on how well combine ranking factors into your executed SEO strategy. For example, if you target low-competition keywords, you may start to see results quicker than if you target high-competition keywords. Think of it this way – SEO is a marathon, not a sprint. If you want to see long-lasting results and not fall backward, slow and steady always wins the race.

Why Should I Use SEO Tools if It Takes a While to See Results?

Think back to each passing New Year. The typical New Year’s resolution is to go on a diet and lose some weight. Most of the time when this happens, this sudden resolution ends after only a few months because people would not see any significant changes as quickly as they would like to see. That is why it is called a lifestyle change, rather than a fad diet or a “quick fix.” SEO is the same way. Results do not change overnight. Instead, it takes consistent optimization for a minimum of 4 months until you begin to see a change in traffic or your google search rankings. If you stay diligent and continue running your marathon, you will reach the finish line and see a significant improvement.

SEO Professionals That Handle Your SEO All at One Cost

Reach Marketing Pro is a leading industry expert on what it takes to grow your social engagement. We offer a full-fledged SEO marketing service that kickstarts your organic strategy from the ground up, creating captivating content using graphics, photos, and videos across your website pages and blog posts. Our close-knit team includes Search Engine Optimization Specialists who can boost your SEO rankings by utilizing the most optimal SEO tools and software on the market. By leveraging proper optimization, data-driven keywords, and SEO marketing strategies, we will have your business ranking higher in SERPs – ahead of your competition. We are industry experts who specialize in content creation, backlinking, website crawling, SEO, and keyword analytics that can benefit your business’s website traffic and profitability in the long run.

Visit our SEO services page to learn more.
March 9, 2022
How to Engage with Social Media Followers and Why it’s Important
What is Social Media Engagement?

No matter where you are in the world, you have the power to engage with your followers on social media anywhere, any time. When a business uses social media to engage with its target audience, the result can generate new leads, build more revenue, and increase brand awareness. Social media engagement is performing a variety of actions on a social platform. For example, on Facebook you can either “like”, “comment”, or “share” a post you see while scrolling through the newsfeed. On Instagram, you can “like” or “comment” on a post you see, follow an account you like, or message a user directly. Sharing your interest contributes to your engagement on social media, resulting in more users engaging with you.

Why Social Media Engagement is Important

Since 1996, over 7.7 billion people have been influenced by what they saw on social media. Today, more than 4.8 billion people are actively using social media on a daily basis. Out of these users, roughly 39 percent of them are considered influencers, which are accounts that contain more than 15,000 followers. These influencers are spread mostly across Instagram, TikTok, Facebook, Twitter, and YouTube. Along with using social media for personal needs, over 92 percent of businesses in the United States use social media for their marketing purposes.

With statistics showing a steady increase in social media users daily, there is a massive opportunity to bring your brand to the next level, whether it be through one social media account or more. In today’s world, modern-day celebrities have come from creating content and driving engagement from their TikTok, Instagram, and YouTube social media profiles. By setting time aside to focus on your social media engagement, the opportunities are endless.

How Do I Create Engagement on Social Media?

Creating engagement on social media is a question that can come with multiple answers, and sometimes it can be difficult to decide where to begin. One way to start is to decide what kind of content should be on your social media page. For example, you can ask yourself the question, “What would I like to see?” Additionally, you can research other pages on different social media platforms to see what other users are posting to increase engagement. Some examples can be:
- Creating posts and tagging your friends in it.
- Writing encouraging and motivational comments on different posts.
- Creating a poll asking a question that discusses a trending topic.
- Schedule social media posts during the most optimized posting times based on your analytics.
- Creating a boomerang, story, or reel with music in the background.
On social media, there are endless options for what your content can be. No matter what you put in your post, how you engage after it is on your page is what will make you stand out from a sea of profiles.

If You Already Engage, How Might You Increase Social Media Engagement?

To immediately answer the question with the shortest answer, it would be to post more often. The more consistent your postings are, the more consistent your engagement will be. If your posts include a specific product or service, tagging that business into your post will boost engagement with that user, which would result in their following engaging with you. Conducting social media outreach with other businesses, speakers, and influencers can result in collaborations that open the door for engagement opportunities between both social media accounts. Additional ways to increase social media engagement can be:
- Tagging loyal followers and friends in posts.
- Promoting giveaways, sweepstakes, or polls.
- Staying on top of reporting, tracking, and algorithms.
- Ensuring consistent brand messaging across all social media accounts.
Out of all the ways you can increase social media engagement, the most important one to remember is to be consistent. If you keep posting and continue to engage with social media users, the results will show.

How to Tell if Your Efforts are Increasing Your Social Media Presence?

Once you have the content rolling, you probably wonder if your efforts are actually generating results. One way you can deep dive into your social media engagement analytics is by utilizing external websites and platforms that provide scheduling, reporting, and engagement-related analytics to see if there are any gaps in your social media strategy. Once you understand what your users and followers are looking for, you can then decide the best content to use that will ensure your tactics and interaction posts are benefitting your long-term goal. Keep in mind that some of these reporting tools may come with a monthly fee, so be sure to dig into your research and decide which software will be the best one for your needs.

All Your Social Media Service Needs Met at Once

Reach Marketing Pro is a leading industry expert on what it takes to grow your social engagement. We offer a full-fledged social media service that starts your social strategy from the ground up, creating captivating content using graphics, photos, and videos across your social media accounts, while writing optimized posts that provide end-of-month reporting to see what can be improved on to get continued growth. Check out their social media services page to learn more here.
March 2, 2022
Why is Social Media Good for Your Marketing Efforts?

Why You Should Use Social Media for Your Business

According to statistics, more than 55% of consumers learn about a new brand on social media. That can be from using Facebook, Instagram, TiKTok, YouTube, Twitter, and LinkedIn. Not all content on Facebook will be the same on Instagram. For your social media marketing strategy, it is beneficial to cultivate a strategy for each platform, so your business receives the maximum benefit. This will also expand the exposure your business will receive, and it may result in a boost in business.

Should I Utilize Multiple Social Platforms for Marketing Efforts?

As mentioned before, each social media platform has its own selection of users and specifications that make it unique. If you are looking to launch your social media strategy, using only one platform will not generate the results you are looking for. Utilize and leverage each platform and dive into the data to see how your business is performing on each one. Analytics play a huge factor based on your ideal consumers’ demographics, social media usage level, advertising methods, cost of advertising, or the total cost of your marketing efforts. With social media being an endless waterfall of likes, comments, shares, and hashtags, there are multiple trends that vary across each platform. By being a part of these different trends, while leveraging your business’s voice, it will play into virality or may even increase overall impressions, reach, and brand awareness.

How Social Can Benefit My Overall Marketing Strategy

Social media is not just about creating a post and sharing it across different platforms. There is a lot more that goes into a social media marketing strategy. For example, social media offers paid social advertising which refers to anything on social media that is influenced by advertising expenses. Then there is social commerce, which is a subset of e-commerce that revolves around social media and online media by supporting social interaction and user contributions to boost online buying. Finally, social media can boost your search engine optimization (SEO) and search engine marketing (SEM) efforts.

If you have been using traditional marketing methods, delivering a heavy focus on social media marketing can potentially lower costs and increase positive experiences through social advertising, generating more awareness for potential customers, and boosting brand loyalty for already existing customers. Once customers begin to see your growing brand on social media, analytics will show increased traffic to your website and influence a higher rate of customers to purchase from your business.

Social Media Isn’t Just About Going ‘Viral’

When scrolling through social media, you may have come across a few videos that have circled across multiple platforms with millions of views and impressions. Having your content go viral on social media is definitely a goal to be checked off the list. However, it is best to not make it a huge priority right out of the gate. For a new business, the probability of having your content become a viral sensation is on the lower end. Always stick to what your brand focuses on and, with time and consistency, the following and engagement will come shortly after. Never just create photos or videos for social media that may contradict your ethics or values in hope of becoming “viral”. Because if that post happened to go viral, then think about how that would impact your business overall.

As previously mentioned, SEO, SEM, and Social Media go hand-in-hand with your business’s success. Search Engine Optimization (SEO) helps improve your business’s metrics and boost overall rankings. By incorporating keyword research, social media drives more traffic to search-optimized pages, which drives engagement and visibility. Search Engine Marketing (SEM) helps attract potential customers at different stages in the buying cycle. What is beneficial about SEM is that it lets you when users are ready to buy what you are promoting. Social media helps drive traffic to your company’s social media pages, website, and other advertising, which may result in increased business and exponential growth for your brand.

If You Feel Overwhelmed by Social Marketing, We Can Help!

Our team at Reach Marketing Pro is made up of talented social media professionals who are well-versed in creating specific social media strategies with our in-house SEO and SEM Marketing specialists. Together, they create quality content that directly corresponds with your brand’s social media marketing needs. By providing detailed analytics each month, you will know exactly where your business stands on social media. Knowing that data never lies, we collaborate with you on tactics that can be leveraged into your social media plan, so it produces valuable results monthly. If you have been thinking of launching your business on social media, reach out to us today to learn more about our marketing and social media packages.

February 25, 2022