Reach Marketing Pro

Category: Automotive

  • How Retail Coupon Marketing Increases Your Sales and Leads

    How Retail Coupon Marketing Increases Your Sales and Leads

    What is Retail Coupon Marketing?

    In Retail Coupon Marketing, retailers offer digital coupons for their target or prospective customers. This marketing strategy is aimed at persuading the customer to make a purchase on the retailer’s website by offering a certain percentage off their purchase, free shipping, or a special type of promotion.

    How Can Retail Coupon Marketing Help My Business?

    Incorporating Retail Coupon Marketing into your business’s strategy allows you to take advantage of your customers’ interests. In the end, we all want to save money, and presenting your products to consumers for less than the retail price will attract more buyers and boost your sales.

    One disadvantage that could happen for your business is that coupons can cost additional expenses for creating them and may reduce the overall profitability your business would bring in for that specific product. Sometimes the risk of cart abandonment is higher. A key takeaway for this is to analyze the difference between new customers and existing customers returning to the store to use the coupons. 

    However, there is always light at the end of every dark tunnel! Even if profit margins might be lower due to utilizing coupons, you run the chances and opportunities to increase your lead generation rates and bring more long-term customers into your store. When this happens, your businesses’ sales will be higher than before due to your larger clientele. The famous saying, “You have to spend money to make money” has never been truer until now.

    Physical Paper Coupons vs. Digital QR Code Coupons

    Illustration of people walking out of a store after they purchased items

    I think we have all been there when a few coupons are printed out at the grocery store, and the next day you cannot remember if you put them in your purse or threw them away with the grocery bag.

    A Printable Coupon is recognized as a physical gift card (Amazon, for example) that can be sent to your family and/or friends during special occasions. A Digital Coupon is any discount, offer, or promotion that is offered by an online retailer to current or prospective customers. They come in different forms, including downloadable coupons, mobile coupons, coupon codes, and automatic discounts. Growing by popular demand, digital coupons have become one of the leading methods for using coupons in the online retail world.

    Sometimes, maintaining a track record of print coupons can be a hassle, making it less accessible to customers. In 2020, about 90% of customers used coupons, with more than half of them preferring digital coupons on their phones and 68% of customers believing digital coupons create more loyalty.

    The Benefits of Digital QR Code Coupons for Retail Marketing

    Illustration of a variety of people surrounded by retail objects such as a phone, grocery basket, and credit card

    Remember seeing those interactive white and black code boxes we use our phones to scan? Of course, you do! QR codes are used to link to a website’s landing page so you can either see a restaurant’s menu, certain products, or promotional coupons. Retailers benefit from this marketing strategy because they allow their customers to have information in the palm of their hands, and all they have to do is scan a simple barcode. As an added convenience, QR codes are easily accessible, environmentally friendly, minimize waste, and can simply be stored in your phone whenever you need them.

    Our Customized Product Q-Pon Revolutionizes Retail Coupon Marketing

    To get the process started for your Coupon Marketing needs, we offer an exclusive customized product, “Q-Pon” which transforms your digital retail program by overhauling your coupons and specials page to make it accessible for customers to grab and go in just a click of a button. After seeing how much retailers are struggling with finding a unique design and approach to their marketing strategy, it’s time to do something different.

    By combining advanced, data-driven SEO, SEM, and social content for marketing campaigns, it targets surrounding local target areas and users in smart intervals. Just think of it as a one-third web design service, one-third Search Engine Optimization (SEO) service, and a one-third digital e-wallet functionality. No matter how small or large the job is, Q-Pon provides a one-way, easy access for your sales to get the boost it needs.

    For a free demonstration of “Q-Pon”, click here to learn more!

  • What is the Best Automotive Marketing Strategy?

    What is the Best Automotive Marketing Strategy?

    There Should Be a Focus on Comprehensive Dealership Marketing Strategies

    Illustrated image of a gray car with a "sale" sign on it. Behind the gray car is a glass building labeled "Car Dealership" with multiple vehicles inside

    When trying to find the answer to a never-ending question, begin with a simple Google search. Sometimes, the best answer could be right in front of you at the top of the web page. If you were a customer looking to purchase a new vehicle, you would first go to google to find the nearest dealership. Second, you would look at their online business reviews and overall reputation. If everything seems promising, you will then schedule a time to visit the lot and test drive. On the other hand, another way would be to listen to or see an advertisement on the radio, TV, or in print advertising spots.

    Having a comprehensive automotive marketing strategy is the best way to promote your products and services. Rather than focusing on quick-fix solutions for customers, implementing a slow and steady marketing strategy could show better benefits in the long run.

    It’s important to remember that your focus cannot just be on one strategy, but on every component of your marketing plan. By covering all of your bases, it will allow your team to reach the maximum number of prospective customers. Having a strong auto marketing strategy is not just about having positive online reviews, but optimizing your dealership’s Google search ranking, online presence, brand exposure, and customer loyalty.

    How To Improve Your Automotive Marketing Efforts

    A comprehensive marketing plan is comprised of multiple components that are critical to a dealership’s success. Let’s take a look at each one and how it plays a role in having a successful automotive marketing strategy. The more moving parts your train has, the better it will perform.

    SEO

    Search Engine Optimization (SEO) is a process that generates new traffic to your website from free, organic, editorial, or natural search results in search engines. When your dealership’s website is optimized properly with rank-worthy content, users will be able to easily navigate and see what you have to offer, making it compelling and unique from other dealership websites, which will be the key to winning.

    Local SEO

    Local SEO is a subset of Search Engine Optimization. However, it specifically affects the visibility and ranking of your dealership’s website or web pages in a local geographic area. If your dealership has a physical location or serves as a geographic area, it can benefit from local SEO.

    Mostly blue illustration with two figures looking at a target and chart

    SEM/PPC

    Search Engine Marketing (SEM) is a digital marketing strategy that is used to increase the overall visibility of a website in search engine results pages (SERPs). Leveraging clever paid search campaigns will benefit your dealership’s brand and capitalize on inventory-specific campaigns for new, used, and certified pre-owned vehicles. Pay-per-Click (PPC) is a type of internet marketing strategy that makes advertisers pay a fee each time their ad is clicked on by a prospective customer. Tracking to see how many times an ad is clicked on will show how effective the advertisement is.

    Social Media Marketing

    Social Media Marketing is an essential tool to integrate into your auto marketing strategy because it allows your team to promote its brand, its products, and its services across multiple social channels (Facebook, LinkedIn, Instagram, Twitter, Tik-Tok, etc.). Since each social outlet has its own unique audience, creating dynamic content will help capture more customers and generate leads.

    Reputation Management

    Reputation Management is a marketing and public relations effort that works on how your dealership influences what and how people think of your brand. For example, think of the difference between receiving a 5-star review and a 1-star review. Some customers may choose a different dealership due to seeing a 1-star review online. Maintaining a strong online reputation will help strengthen your customer loyalty and overall brand development.

    Fixed Operations Marketing

    Fixed Ops Marketing has been a long-time struggle for automotive dealerships. Paying close attention to this marketing strategy will allow you to take back control of the business and drive traffic into the service department. Steadier service traffic makes staffing needs easier, and an increase in volume always adds a boost in productivity! So even during slower months, the business will grow.

    Suite of Automotive Products & Services Designed to Boost Your Sales

    Illustration of a car dealership with multi-colored cars in front of the building in the parking lot

    Based on what your automotive marketing strategy is focused on, our team has crafted customized product solutions that are created, updated, and monitored for each of our clients. Whether it is to sell more cars, increase your vehicle reservations, schedule more service bay visits, or increase automotive part sales, we have a solution for you.

    • Absorption Boost – This cutting-edge product completely overhauls your dealer’s automotive specials, its service center, and parts center web pages to boost its fixed operations. By combining a stronger visualization with a custom design and QR code scan-to-wallet functionality, absorption boost targets surrounding local target areas and users in smart intervals. With an easy-to-navigate specials page, customers will have better functionality to digitally scan, download, and save your coupons on their phone, making the buying process so much easier.

    • Dealer VIP Advantage – Have you ever wanted to watch your vehicles in production sell before they even arrive on your lot? Our digital web experts create custom codes for your VIP landing page that shows all vehicles in production ready for pre-order, making it easy for customers to purchase the vehicle they want at the click of a button. Best of all, our Dealer VIP Advantage solution is OEM and Dealership brand-centric.

    Knowing All the Strategies Can Be Overwhelming

    We’re Here to Make it Easy

    As you can see, our professional team at Reach Marketing Pro has expert knowledge in both traditional and digital marketing strategies. Whether you are looking for a one-off service or a full-fledged ongoing campaign, we are here to help create, initiate, assist, and oversee your Automotive Marketing strategy!

    Visit our products page to learn more.