Reach Marketing Pro

Category: Automotive

  • Product Page SEO: How E-Commerce Brands Can Maximize ROI From Search to Sale

    Product Page SEO: How E-Commerce Brands Can Maximize ROI From Search to Sale

    As an e-commerce brand, investing in product page SEO is non-negotiable. Selling products is the core mission of your business. If your product pages aren’t properly optimized for search engines and users alike, they likely won’t perform successfully. 

    SEO for e-commerce product pages is essential to promote online visibly, clicks, and conversions from organic traffic. If shoppers and search engines can’t discover them or push them away from poor SEO, they won’t support your bottom line as they should. 

    Learn e-commerce product page best practices and how you can generate a greater ROI with SEO content optimization. 

    SEO for E-Commerce Product Pages: A Step-by-Step Guide


    Below is a step-by-step guide on product page SEO with common mistakes to avoid.

    Write Unique Product Page Titles & Descriptions

    A graphic people writing content on a page with a pencil

    SEO for product descriptions and titles requires unique copy for better search visibility, especially for e-commerce brands with large catalogs. Duplicate copy in your product pages can cause crawling delays from search bots because they don’t know which version to save in their database for indexing. 

    It also wastes your crawl budget, causing you to wait until you can request again, leaving your product pages undiscovered online. 

    More ways to improve your SEO product descriptions include:

    • Internal links to relevant product pages in the same collection to promote upselling and cross-selling opportunities
    • Backlinks from reputable sites that recommend your product to demonstrate trustworthiness and credibility
    • Not using the same product descriptions as the manufacturer’s website, as they’re not created for SEO or shoppers and keep your brand separate

    In addition to unique titles and descriptions, they should also provide an added value proposition. Instead of only explaining what your product does, showcase what customers will gain from it.

    If you’re selling winter coats describing them as, “engineered to keep you warm” is obvious, as it’s what they should do. Saying something like, “engineered to keep you warm at -10° F” is a stronger selling point.

    Displaying your product’s specific benefits, along with its features, better addresses your buyer persona’s challenges and concerns.

    Optimize Your Copy with the Correct Search Intent

    All shopping starts with a search. While you may be familiar with keyword optimization, businesses often make the mistake of choosing the wrong ones. 

    Your keyword research is more than finding queries with the highest search volume and lowest difficulty from your competitors. It should also include selecting keywords with the right search intent to attract the appropriate audience. 

    For example, if you’re an athletic footwear brand and optimize a product page description with a keyword, like “best running shoes” this wouldn’t provide the best SEO opportunity. This keyword generates blogs in the search engine results page (SERP), not product pages.

    Screenshot of Google search results for best running shoes with a yellow arrow pointing at the search bar

    While “best running shoes” has a commercial search intent, the SERP shows users comparing options by reading blog recommendations before buying. Optimizing your product pages with this keyword can cause fewer people to click on them or quickly leave because that’s not what they’re looking for with that search query.

    A transactional keyword, like “running shoes” generates product pages in the SERP, showcasing the intent of people ready to buy. Adding this to your product’s description and page URL attracts relevant traffic, promoting a higher chance of converting them.

    A screenshot of the Google search results for the keyword running shoes with a yellow arrow pointing at the search bar

    A slight keyword change in your product page SEO can significantly impact its performance. Luckily, SEO platforms like SEMRush tell you the search intent behind every keyword, so you don’t have to guess. 

    However, it’s easy to check yourself. Simply enter the keyword into a search and review the SERP for what they show. If it generates product pages, you have the correct search intent.

    Use Clear, Captivating, & Optimized Product Visuals

    A graphic of three people adding photos to a website page

    While you may have high-quality product page images, are they captivating enough to customers? In addition to displaying your product, fully showcasing how they apply to the real world resonates further with shoppers. Instead of only using product images on a white background, include lifestyle visuals, too. 

    For example, if your brand sells hiking boots, include photos of people in a mountainous landscape wearing them to provide a better visual context. If you sell office chairs, use a short-form video to show their different sitting configurations, demonstrating the product’s diverse usability and comfort further.

    Once the product page visuals are finalized, ensure they’re optimized next. Writing image alt tags with descriptive language ensures it’s ADA-accessible for all online shoppers. Also, aim to use target keywords in your image alt tags naturally to improve your page’s search visibility via metadata.

    Implement Structured Data Markup to Generate Rich Results on Google

    Screenshot comparing the rich and search results on Google for running shoes

    Structured data markup is one of the most critical components of product page SEO. In a saturated online market, e-commerce brands must stand out in the SERP more than ever. As a form of on-page SEO, structured data markup helps your product pages generate rich results. 

    Rich snippets visually showcase your product differently than the SERPs and are placed above traditional search results. They’re designed by Google to enhance the shopping experience without having to click on your online store. When users click on rich results 58% of the time versus 41% for non-rich results, it’s worth optimizing your product pages for.

    Examples of structured data types for e-commerce product pages are:

    • Review Snippets: Average rating, number of reviews, reviewer information, etc.
    • Product Schema Markup: Carousel image, pricing, product availability, etc. 
    • Sitelinks Search Box: Sitewide product search in the SERP, without having to click on your website
    • FAQs Schema Markup: List of common product questions, assembly directions, etc. 

    Structured data markup gives customers a streamlined shopping experience while providing Google with the standardized language it requires to generate rich results for your product pages.

    Create Valuable Call-to-Action (CTA) Buttons

    As an online store, you must encourage users to take action via CTAs to increase click-through rate (CTR) and conversions. These CTAs should be more than buttons below your product description stating, “Buy Now.” They should also be convincing of the value your products bring. 

    If you’re a skincare brand selling facewash, instead of creating a “Shop Now” CTA button, write something like “Start Your Self-Care” to showcase to customers that it’s a worthy investment in themselves. 

    Additional ways to create valuable CTAs for e-commerce product pages include:

    • Using Multiple CTAs to Meet Customers Where They Are in Their Buyer’s Journey: add to wishlists, you might also like, one-click checkouts, save payment methods, address autocomplete, email signup discounts, etc. 
    • A/B Testing Button Designs to See What Resonates Best with Your Target Audience: button locations, shapes, colors, fonts, sizes, etc.
    • Placing CTA Buttons Strategically to Streamline Users From Product Page to Purchase: minimal pop-ups, responsive button designs on mobile and desktop, etc. 

    Conduct a Site Audit to Correct Page Performance Issues

    Graphic of three people conducting a website audit on a desktop

    You can do all the optimization in the world and still not have success if your product pages have performance issues. If they have slow loading times or poor mobile design, they can push potential customers away. Also known as user experience, it’s about making your site easier to use for a seamless shopping experience.

    Look for the following issues in your site audit to improve your product page SEO:

    • No breadcrumbs for easy site navigation from product page to checkout
    • Low-quality compressed product visuals on mobile  
    • More than four seconds in page load speed on desktop and mobile
    • No SSL certificate to secure your website and shoppers’ saved sensitive payment information

    User-friendly e-commerce websites help people discover, browse, and purchase from your product pages more. 

    Stop Losing Shoppers from Poor Product Page SEO: Get Found Faster & Sell More Today

    Drive more transitions to your product pages with digital marketing professionals. At Reach Marketing Pro, we’re a full-service agency with extensive experience in site-wide optimization, including Shopify, WordPress, and custom e-commerce websites. 

    We have graphic designers to create customized, compelling product visuals per your unique brand. Our SEO copywriters write effective product page copy that adheres to Google guidelines and customer needs. Additionally, our web designers/developers ensure your site’s shopping experience is seamless and engaging. 

    Together, our in-house team provides you with the full suite your e-commerce website needs for a stronger product page performance.

    Ready to generate more organic traffic and transactions?

    Learn more about our digital marketing services or contact us to reach more customers today!

  • 5 Ways a Boutique Automotive Marketing Agency Can Fuel Your Growth

    5 Ways a Boutique Automotive Marketing Agency Can Fuel Your Growth

    In a fast-paced automotive industry, having your brand stand out is crucial as a car dealership or auto parts retailer. And, a boutique automotive marketing agency offers several competitive advantages. Compared to large-scale and general digital marketing firms, smaller auto agencies can fuel your success with their flexible business structures, personalized attention, and more.

    Whether you’re looking to strengthen your local dealership’s online presence or drive more e-commerce auto parts sales, here’s how a small auto marketing firm can accelerate your growth.

    5 Benefits of Working with a Boutique Automotive Marketing Agency

    Below are the top five benefits of working with a small automotive digital marketing agency and why they’re worth your investment. 

    1. Flexible Automotive Marketing Services

    A person buying a vehicle on their phone that's being delivered to their home

    One of the main benefits of working with a boutique automotive marketing agency is its flexible business structure. The automotive digital marketplace is ever-evolving, and your business sometimes has to adapt to these new changes. 

    For example, dealerships are finding an increase in online purchasing without consumers visiting onsite. More vehicle owners prioritize a convenient car shopping experience by buying cars online and having them delivered without leaving their homes.

    During the COVID-19 pandemic, automotive brands adapted to in-person restrictions with contactless test drives, mobile inventory shopping apps, and rising online car retailers. Even in a post-pandemic landscape, the global automotive e-commerce market continues to grow in popularity, with a projected compound annual growth rate of 17.4% by 2031.

    With these recent marketplace shifts in the industry, your brand may want to re-align its automotive marketing strategies to cater to these new customer behaviors. You may want to invest in new marketing services, like virtual vehicle showrooms on social media and video customer service chats on your website to answer their questions online and close more deals. 

    If you work with a corporate digital agency, they may not offer the flexibility to update your existing agreements and scale your marketing services until the contract term is complete. 

    Your marketing agency should be like a partner in your brand and grow with you as needed. 

    2. Specialized Automotive Marketing Services

    In addition to flexibility, small automotive marketing companies have exclusive industry services that generalized digital firms may not. Boutique auto agencies may offer automotive copywriting and web design/development for your branded dealership’s website that adheres to strict OEM guidelines.

    Because they specialize in the automotive sector, they know how to navigate the marketplace with tailored marketing. When your digital agency has industry-specific services and relevant experience, your business can leverage its marketing investments better. 

    3. Optimized Vehicle Advertising Budget

    Two people working together to increase their vehicle sales

    A boutique auto advertising agency utilizes its industry expertise and in-house team to optimize your ad’s budgets. They know how to use vehicle marketing technology to maximize your ad spend for greater ROI. 

    If you’re a local car dealership, they can integrate your used and new vehicle inventory data feed with your Vehicle Listing Advertisements (VLAs) on Google Merchant Center. Consumers enter the vehicle features they want, like mileage and model year, and it provides relative listings from your inventory without them entering your website. 

    When they’re ready to buy, your dealership’s contact information is provided as the final step. Capturing leads from Google reaches new buyers and is critical for automotive brands as users don’t always click on your website when shopping for cars online. 

    A study shows that integrating VLAs with existing search campaigns can increase average conversion rates by 25%—without increasing ad spend!

    Advertising agencies in the automotive industry combine their SEO and SEM knowledge to generate high-converting VLAs because they know which ones have the highest performance to maximize profit and which ones have the lowest performance to adjust for improvement. 

    4. Personalized Client Communication

    As a dealership or auto retailer business owner, sometimes you want to speak with the owner of your marketing agency directly. While they may have assigned staff to communicate with you, like account managers, there are instances where you prefer to speak with someone in the highest position.

    Whether you want to build a stronger relationship or scale your marketing services, getting the owner of the digital agency you work with on the phone shouldn’t be difficult due to their schedule. 

    Smaller automotive marketing agencies typically have more personalized client communication. Since they have fewer clients than international firms, it usually allows them more availability to cater to your needs. 

    5. Enhanced Client Focus

    A person video chatting with three people on their business metrics

    Just because boutique auto marketing companies are smaller doesn’t mean they’re less capable. In fact, they use their small business structure to their advantage for their clients. With a smaller bandwidth of clients to manage, they can enhance their focus on your brand and tackle new challenges more effectively. 

    Although corporate automotive marketing firms have more resources and bigger teams, they may have slower turnarounds if you have new service requests or unexpected project disruptions due to their larger workloads and stricter business models.

    Accelerate Your Long-Term Success with a Boutique Automotive Marketing Agency

    Whether you’re a branded dealership, a local car dealer, or in auto parts e-commerce, working with a small automotive agency is one of the best marketing investments you can make for your brand. From relevant industry experience to flexible scaling contracts, you want a digital firm that tailors to your business’s marketing needs with a successful track record in your niche. 

    At Reach Marketing Pro, we’re a full-service boutique digital marketing agency with extensive experience in the automotive industry, including social media, video marketing, web design/development, email marketing, and more. 

    We also offer specialized automotive marketing services. 

    Our Dealer VIP Advantage program boosts sales for your vehicles in production inventory with OEM and brand-centric pre-order setups and SEO-optimized reservation pages. Our Absorption Boost services streamline your customer’s buying process with mobile QR codes for monthly specials to close deals more quickly and easily. 

    Ready to turbocharge your brand’s automotive marketing efforts? 

    Learn more about our digital marketing services or contact us for help supporting your bottom line today! 

  • Automotive SEO & Content Marketing: How to Rev Up Your Dealership’s Rankings 

    Automotive SEO & Content Marketing: How to Rev Up Your Dealership’s Rankings 

    Whether you’re a dealership or auto parts retailer, investing in automotive SEO is essential to your bottom line. It helps your business show up on Google when consumers search for relevant information, services, and products you offer online. 

    If you aren’t optimizing your SEO marketing strategy for search engines, your brand is basically invisible online to users you want to reach, especially in an oversaturated digital market. You may already be creating SEO content or utilizing Google Business Profile. 

    But, are they generating the results you’re looking for? 

    Auto dealers often make mistakes with their SEO marketing, like using the wrong search intent for blogs or keyword stuffing their websites—which is common! You’re not expected to be an SEO expert. But as a result, you may not see high keyword rankings or web copy that doesn’t convert to sales.

    Our complete automotive SEO marketing guide walks you through the best practices and mistakes to avoid. That way, you can better drive your dealership to the top of the search engine results page (SERP).

    A Guide to Automotive SEO & Content Marketing to Drive Traffic for Your Dealership

    Automotive search engine optimization (SEO) has many facets, including content marketing, local SEO, and more. However, they all share the same focus—generating traffic to your website by strengthening your online visibility. Some SEO automotive marketing strategies have additional end goals, such as converting paid search ads to sales.

    Below are the SEO essentials your auto brand must know to meet your SEO goals effectively. 

    Invest in Local SEO for Your Local Dealership

    Two people looking at videos and reviews of a car listing

    SEO for the automotive industry is especially crucial for local dealerships and auto part retailers with physical stores. You need to reach local target audiences while standing out from competitors nearby. 

    That’s where local SEO comes in. 

    You know local consumers read your reviews and check how you compare to the competition to see if your online reputation is trustworthy. While you may have a Google Business Profile (GBP), it may not be optimized fully or marketed correctly to target local audiences. 

    Some automotive SEO tips for GBP include:

    • Optimizing your business description and image file names with target keywords
    • Creating weekly posts to cross-promote your blogs 
    • Responding personally to all reviews over template-based responses, including your negative ones
    • Diversifying your GBP posts’ call-to-actions (CTAs), like “Learn More” or “Sign Up”—people aren’t always ready to “Buy Now” especially vehicles since they’re a larger purchase 

    Create Valuable & Optimized Automotive Blog Topics for All Funnel Stages

    You know each customer is unique. Every driver isn’t always car-savvy. Some may only know basic information to look for when car shopping, like vehicle history, entertainment features, and test drive comfort. Others may have more technical knowledge, like understanding the powertrain they want for a work vehicle. 

    A vehicle is a significant investment. Drivers nowadays are conducting preliminary research to ensure they’re making the right choice in their car purchase. Creating blogs for users in all funnel stages is key to meeting them where they are in their buyer’s journey by providing valuable, relevant content. 

    The three funnel marketing stages with automotive blog topic examples are:

    • Top-of-Funnel (TOF): How to Buy Your First Car, # Mistakes to Avoid When Purchasing a Used Pickup—for users who need more guidance on basic vehicle information 
    • Middle-of-Funnel (MOF): 2023 vs. 2024 Jeep Wrangler: What’s New, Best Light Duty Pickup Trucks of 2024—for more educated users who need help deciding between options
    • Bottom-of-Funnel (BOF): Auto Part Spotlight: Duramax’s New Diesel Engine, Customer Success Story, New Test Drive Videos—for users who are ready to buy 

    In addition to valuable funnel content, you must optimize all blogs for users and Google to find online, including:

    • Adding backlinks from reputable sites with high Domain Authority to be a trustworthy resource in your industry’s niche—arguably the top keyword ranking factor in SEO! 
    • Using target keywords throughout the body and headings naturally to prevent keyword stuffing
    • Following the right keyword density per your blog’s word count to make it readable for users
    • Including internal links to other blogs and web pages naturally to prevent over-optimizing
    • Cross-promoting your blogs by sharing them on your automotive social media profiles 

    Keyword Research Tips for Automotive Blogs

    Two people conducting keyword research on a computer

    We mentioned common SEO mistakes auto dealers make, like using the wrong search intent in their blogs. Search intent means exactly that—the intent behind a user’s search. 

    The four types of search intent with automotive keyword examples are:

    • Informational (TOF): car financing tips, used car buying mistakes to avoid, etc. 
    • Commercial (MOF): best electric vehicles 2024, tesla cybertruck vs. gmc hummer ev, etc. 
    • Navigational (BOF): auto parts stores in denver co, car dealerships near me, etc. 
    • Transactional (BOF): used pickup trucks for sale, hybrid cars for sale, etc. 

    If a user searches for “vehicles for sale in manhattan” and you create a blog topic on “How to Find the Best Vehicles for Sale in Manhattan,” that’s not what they’re looking for. They’re searching for Manhattan vehicle product listings, not a blog with tips on finding one because it’s a transactional search intent.

    You can verify a keyword’s search intent by simply typing it into Google and checking the SERPs. Do the SERPs show all blogs or product pages? While some keywords may have mixed search intent, if the SERPs don’t show blogs, it’s not the right search intent for your blog content. 

    If you don’t know where to begin with your keyword research, start by conducting a competitor SERP analysis. Enter a keyword into Google and perform a content audit with your SEO software of the top-ranking competitors. Content audits allow you to see which keywords they’re using and uncover content opportunities where you can outrank. 

    For example, you might find many question-based keywords related to a blog topic you’re writing about. You can take this opportunity to create an FAQ section to rank for those keywords if your competition didn’t make one. 

    Optimize Your Website for Search Engines & Users

    As mentioned earlier, another common mistake auto dealers make with their SEO is keyword stuffing their websites in hopes of higher rankings. This practice can do the opposite and harm your keyword rankings instead. 

    Google prioritizes E-E-A-T content (Experience, Expertise, Authoritativeness, & Trustworthiness) to deliver more helpful, relevant information when searching for information. If your website is over-optimized with keywords, it makes your content’s readability less enjoyable and weakens your user experience (UX). 

    Remember, you’re also writing for humans, not just search engines.

    Other common SEO mistakes include not optimizing your site for mobile devices or creating a separate website for your blog. A recent study shows that 33% of car shoppers use mobile devices to research vehicles online, and 60% of them would call a dealership from a call extension link. 

    Additionally, hosting your blog elsewhere is basically like having two different websites. Automotive SEO is comprehensive enough. Optimizing for two sites creates more challenges, and your end goal is to drive more traffic to your main site. 

    Website optimization must include on-page, off-page, and technical SEO:

    • On-page SEO is optimizing what’s on your website pages, like keywords and internal links.
    • Off-page SEO is optimizing what’s off your website pages, like backlinks and social media.
    • Technical SEO is optimizing what’s behind your website’s page, like loading speed.

    While this may seem like a lot of information to digest, don’t get overwhelmed with this part. SEO tools and software platforms, like SEMRush and Ahrefs, automate website optimizations for you. Through website audits, they’ll flag areas of your site needing optimization, which types, and how to do it. 

    Some automotive SEO tips for website optimizations include:

    • Implement a search bar with filters on your parts page so users can easily find and shop for products
    • Add QR codes to your specials page so consumers can download coupons and redeem limited-time offers faster
    • Write web copy for your services page so potential customers know what’s included in each of your offerings
    • Optimize your website for desktop and mobile to prevent people leaving from poor user experience (UX), like small text on smartphones and no site breadcrumbs
    • Include target keywords in your metadata, like headings, meta descriptions, and page URLs, for Google to crawl (discover) and index (store) easier

    Website optimizations are about making it easier for your users and Google to discover online.

    Promote Your Inventory with Google’s Vehicles for Sale & Vehicle Listing Ads

    Two people buying a car with a clipboard of its features

    In addition to generating organic traffic, auto dealer SEO should promote paid traffic to your website. Also known as search engine marketing (SEM) or Pay-Per-Click (PPC), it boosts your search engine rankings through paid search ads. However, aligning your SEO and SEO marketing strategies can produce optimal results for automotive brands. 

    Remember, some users are ready to purchase a vehicle (transactional intent) or are comparing local providers before purchasing (commercial intent). The difference with SEO is that it focuses more on informational search intent and research-oriented queries, like “car buying tips.” 

    Combining SEO and SEM allows your brand to cover all relevant vehicle-related keywords consumers use when searching online. And, Google makes it easy for automotive brands to do so with its Vehicles for Sale and Vehicle Listing Ads.

    The Vehicles for Sale feature allows auto dealers to integrate their inventory directories directly into Google’s search results via your Google Business Profile. Users can apply search filters and browse your inventory outside your website to learn more about a specific vehicle. It also links back to your site when they’re ready to buy. 

    The Vehicle Listing Ads feature matches your vehicle inventory data feed within Google Merchant Center to provide a personalized shopping experience via advertising. Google matches specific car details users search for by displaying relevant vehicle ad listings. They enter the features they want, like location, mileage, and price, and an ad listing is shown.

    Monitor Your SEO Marketing Strategies

    While everything we mentioned is auto dealer SEO best practices, that doesn’t mean it’ll always generate the results you want. Google’s algorithm and car consumer demands are consistently changing—especially with various technologies disrupting the SEO landscape, like AI content writing and Search Generative Experience. 

    Continuously monitoring your SEO marking strategies helps you measure their success with data-driven insights. 

    Key SEO metrics to track include:

    • Organic Traffic: Number of users who entered your site without paid search 
    • Keyword Rankings: New, improved, and lost rankings 
    • Clicks: Number of users who clicked on your website
    • Impressions: Number of users your website was displayed to
    • New Backlinks: Number of websites linking back to your site from theirs
    • Top Pages: Website pages that generated the most traffic 
    • Local SEO Visibility: Number of calls, clicks, and search views of your Google Business Profile
    • Indexed Pages: Number of pages that Google indexed (stored) in their database, including those that couldn’t be indexed

    While KPIs will vary depending on your SEO goals, you can find these metrics in Google Analytics, Google Search Console, and SEO platforms. 

    Turbocharge Your Dealership’s Online Traffic with an Auto SEO Agency

    As an auto dealer, driving sales and investing in SEO can be time-consuming. You have to manage your company and your trade while understanding the importance of SEO. 

    Let our automotive SEO experts do the heavy lifting for you. At Reach Marketing Pro, we have extensive SEO experience in the automotive industry. We’ve worked with used and branded car dealerships and auto parts brands to enhance their online presence for their bottom line.

    From website designs and optimizations to multiple GBP location management and content writing, we can supercharge your SEO efforts for optimal results. We’re fully transparent with in-depth monthly SEO reporting to continuously measure your strategy’s success. 

    What makes us stand out is our tailored automotive SEO services. 

    Our Dealer VIP Program boosts sales for your vehicles in production like SEO content writing for the customer reservation process and designing custom home page slider graphics.  

    Our Absorption Boost package streamlines your customer’s buying process, like mobile QR codes to scan specials easily within OEM and Google’s guidelines. 

    Ready to rev up your automotive brand’s rankings?

    Learn more about our SEO services or contact us for help today!

  • The Biggest SEO Trends to Watch in 2023

    The Biggest SEO Trends to Watch in 2023

    The Best SEO Trends to Align Yourself with for 2023

    Based on our research, here are our Top 12 SEO trends to watch and use in 2023:

    1. EEAT (Google’s quality rater guidelines):  This SEO tactic stands for Experience, Expertise, Authoritativeness, and Trustworthiness. This SEO trend indicates how page quality affects its rankings in Google search results.
    2. Audience Targeting: This SEO trend refers to enhancing relevance to the content you present for unique visitors.
    3. Increase Author Authority: You can achieve this by cultivating relationships, incorporating guest posting, making blog content readable and relevant, and leveraging keyword research.
    4. Producing High-Quality Content: This isn’t a new SEO trend, however, it is one that needs to be prioritized more than ever in 2023.
    5. AI Utilization: Utilizing artificial intelligence can play a key role in your SEO strategy, for example, ChatGPT (as mentioned in our previous blog here ) is recognized as the future of SEO for content creation.
    6. SEO Automation: In addition to AI Utilization, SEO Automation should be used through collaboration methods as it helps increase visibility across SEO platforms and tools.
    7. Changes to CTRs and SERP Positions: CTR measures how many people visit a website, while SERP refers to the number of impressions on a results page. Although different, they are very closely related.
    8. Improved Product Page: Having and maintaining an updated product page will ensure your SEO content remains relevant and improves UX and eCommerce brands.
    9. Competitor Analysis: Both on-page and off-page SEO experiences will play a role in how your SEO compares to other brands.
    10. Less Crawl Frequency: Google’s decision to reduce crawl frequency is inspired by reducing the number of resources that have environmental impacts- creating improved sustainability.
    11. Images and Alt Text: Schema markup, known as structured data, is the language search engines utilize to read and understand the content on your pages. Image SEO refers to the optimization of images to get more traffic. Google Image searches account for 22.6% of all searches. Leveraging this SEO trend can drive significant traffic to your site.
    12. High-Performing Website: Enhancing the user experience is significant for SEO (learn more) as producing high-quality content that is tailored for UX will make a huge impact.

    Other Things to Consider for the Future of SEO

    Illustration of a computer with analytics on the screen and a magnifying glass over it

    Along with the Top 12 SEO trends you should take advantage of in 2023, there are other factors that will influence the inner workings and long-term results of your business.

    It’s forecasted that:

    1. You can expect to see fewer organic clickthrough rates as Google utilizes it as a ranking factor. SERP results with a higher CTR are likely to improve, while SERP results with a lower CTR tend to decline.
    2.  Incorporate Blogger outreach and personal branding into your SEO: We all want to be seen as trustworthy experts in our chosen field. Creating a unique brand identity will influence your target audience, establish trust, and help you stand out from competitors.
    3. Implementing Mobile Functionality in SEO is critical as it enhances the overall experience for visitors, in addition to that mobile search simply generates more traffic.
    4. Driving Customer Retention significantly impacts overall SEO as retention represents customers who consistently pay your business for a product or service. The more customers you retain, the more the business will grow.
    5. Remaining Adaptable is key, especially in the ever-changing field of Digitial Marketing. If you remain abreast of evolving trends and circumstances, you will always remain on top.

    Our SEO Experts Stay One Step Ahead

    Illustration of a google search results page with a wand highlighting a first page, first result search

    Well, there you have it. Take advantage of these new SEO trends in 2023 so you can reach the next level in your marketing strategy. Better yet, partner with our SEO experts who can get you there. Our team at Reach Marketing Pro are SEO strategists who utilize digital marketing resources to accelerate and optimize business growth. Instead of trying to do it yourself through countless hours of learning, modifying, and enhancing your existing SEO, let our team help you reach new levels.

    Contact us for our SEO experts to enhance your site today.

  • ChatGPT: What Is It and Is It Good for SEO?

    ChatGPT: What Is It and Is It Good for SEO?

    What is ChatGPT?

    ChatGPT, Generative Pre-trained Transformer, developed by OpenAI, is a large learning model that uses artificial intelligence (AI) and substantial data to interact with users through forms of interactive conversation. ChatGPT doesn’t just make small talk, it conducts follow-up questions acknowledges mistakes, and rejects inappropriate requests. Many content writers utilize ChatGPT to help create better SEO-focused content, which in turn drives more traffic to a website and drives sales by presenting more relatable content to customers.

    The Benefits of Using ChatGPT

    Illustration of a woman sitting at a desk reviewing analytics

    Take advantage of what ChatGPT has to offer, including:

    Search Engine Optimization (SEO) Benefits:

    • ChatGPT reduces the number of abandoned carts by answering and addressing customer questions.
    • Drives sales by providing faster customer service and enhanced customer support.
    • Improves SEO Capability across all web content, which boosts the user experience (UX).
    • Promptly responds to customer queries on both the website and social platforms.

    Content Writing Benefits:

    • ChatGPT’s AI tool ideates new messaging based on your brand.
    • It saves time and allows you to focus on more important tasks, increasing productivity.
    • Drives website traffic due to producing more relatable content and improving SEO.

    How Does ChatGPT Work?

    Illustration of a man and a robot looking at analytics

    Like all AI, it works in the form of an intelligent bot that is programmed to understand what people are looking for and write responses in a way that helps them. For example, ChatGPT can automatically respond to customer queries via your website or social media pages, can provide better support to your customers, free up time for more important tasks, and increase sales.

    You would think such an intelligent tool would cost an exorbitant amount of money to use it. Surprisingly, ChatGPT is a free service with opportunities to use a paid version that has more features. In addition to ChatGPT, it incorporates another language called InstructGPT that is trained to take directions from humans and long-form answers to complex questions.

    Considerations When Using ChatGPT

    Illustration of a man in front of a laptop with a sitemap and a robot assistant above him

    Although SEO AI tools come with their own set of unique benefits, such as saving time and increasing traffic to your website by targeting a specific audience, it comes with its own share of downsides.

    • First off, ChatGPT avoids specific types of content that are considered violent, explicit sex, and harmful. It is specifically programmed to not generate text for those types of topics to prevent negative content from hitting the market.
    • Second, ChatGPT is limited to only the information that it contains in its current form. If your content needs to be updated based on current events, then ChatGPT would not be useful.
    • ChatGPT comes with its own set of programmed biases, so with that said if you desire a different ending than what the SEO AI tool provides, guide ChatGPT so that it makes the correction.
    • Like in the previous bullet above, ChatGPT is a brilliant SEO AI tool, however, it is not a mind reader. You should still craft relevant content that requires a great deal of detail and direction to do the job right.
    • One unique fact about ChatGPT is that it contains invisible watermarking, meaning that if someone accessing a document and has the key, they are able to see if it was generated by AI. Normally, the digital watermark key or “code” would be in the form of punctuation or specific word choice.

    Checkout This ChatGPT Ad with the One and Only, Ryan Reynolds

    Animation of a hand holding a cell phone with a mint-green background

    Who doesn’t love the humorous and cheeky Ryan Reynolds? Always putting his own unique stamp on his personal branding, this time he let ChatGPT take the wheel. Check out this ChatGPT ad featuring Ryan Reynolds for Mint Mobile to see it in action.

    Let Our SEO Experts Handle ChatGPT for You!

    It’s certain that the future of marketing and customer strategy will incorporate a heavier use of artificial intelligence (AI) tools such as ChatGPT. When used efficiently, these innovative tools will generate the results you want. However, using them can be overwhelming without proper planning or training. Rather than trying to navigate on your own, we have an experienced team of search engine optimization (SEO) experts that deliver guaranteed results.

    Put your AI in our hands and contact us to implement ChatGPT today!

  • How to Know When You’re Ready for a PPC or Paid Social Campaign

    How to Know When You’re Ready for a PPC or Paid Social Campaign

    Defining These Two Different Ad Campaign Types

    Illustration with a webpage, calculator, search bar, and marketing terms

    Let’s define the difference between both types of advertising campaigns:

    Pay-Per-Click (widely known as PPC) is a form of digital advertising in Search Engine Marketing. (SEM) where the advertiser pays a fee (how much they pay is based on the types and amounts of keywords are selected) each time their ad is clicked by a user. Paying for each visit to either a landing page or APP on a website allows for a faster, more efficient result than only utilizing organic search engine optimization (SEO) to gain foot traffic.

    Some examples of PPC you would see are:

    Google Search Ads (formerly known as Google AdWords) – an advertising service by Google that allows businesses to display advertisements on Google search results and its advertising network.

    Google Shopping Ads – a type of ad that features details about specific products that you sell.

    Display Advertising – a type of online ad that combines text, images, and a URL that links to a website where a customer can learn more about or purchase a product.

    Remarketing Ads – a tool that lets you customize display ad campaigns for customers who previously visited a website and tailors future ads to these visitors when they browse the web or APPs.

    Paid Social Media (known as Paid Social) is another search engine marketing (SEM) tool that displays advertisements or sponsored marketing messages across popular social media platforms and targets a specific audience. Examples of Paid Social would include sponsored advertising on Facebook, LinkedIn, Instagram, YouTube, and more.

    Why You Should Consider Using These Types of Advertisements

    Illustration with a man and a women waving in front of a desktop screen that has "ad" on it

    Think of it this way: billions of people use search engines and social media to browse, research, and purchase products and services. If you have a business and want to find a way to get your name out there, consider PPC and Paid Social. While both allow targeting specific audiences or consumer persona, PPC and Paid Social differ slightly. Social platforms allow you to target customers based on age, interests, and location, enabling you to customize your paid social ads and promote your brand effectively. By putting the right practices in place, you’ll drastically increase conversion rates for your product or service to generate awareness. The more awareness you promote, the higher the chance a customer will purchase what you’re selling.

    When Is the Best Time to Integrate These Methods into Your Digital Marketing Strategy?

    Illustration of four people surrounding a screen with analytics on it

    Although each PPC and Paid Social campaign will vary in terms of when it’s best to integrate, the most optimal time would be based on your team’s overall digital marketing objectives and goals.

    Let’s dive deeper; for example, the best time to launch your first (or next) Pay-Per-Click campaign would be when you want to generate quick results. Don’t forget to incorporate Organic Search Engine Optimization (SEO) and Search Engine Marketing (SEM) campaigns, as they work beautifully in tandem with each other (see our latest blog here). It takes time for SEO to show results, while a PPC campaign generates results almost instantaneously.

    **Please note any campaign, whether organic or paid, should be monitored and modified across 3 months, ideally.

    Paid Social Media campaigns focus on generating awareness for a specific product or service through multiple social media channels. Since, as mentioned before, billions of users utilize social media daily, the potential to reach an enormous target market is much higher. So, take this as an opportunity to engage with the users you’re targeting over time to maximize content, boost brand awareness, gain mobile access, and gather detailed market insights for future campaigns.

    Tips For Managing Your PPC or Paid Social Media Campaigns

    Illustration of mechanical gears with different icons in the middle

    How can you win with a Pay-Per-Click and Paid Social Media Campaign? Here are some go-to tips:

    1. First, determine your PPC’s campaign structure.
    2. Next, refine your landing pages.
    3. Establish a keyword strategy based on research.
    4. Launch ads based on insights from research.
    5. Share your campaign plan with teams and stakeholders.

    Don’t make mistakes others have made. Keep an eye out for the following:

    1. Building out a single basic campaign without utilizing Google Ads’ Ad Group Tool.
    2. Only creating keywords based on “gut feeling” and not from research.
    3. Not adding “negative keywords” to avoid wasting the budget.
    4. Using landing pages that are not engaging and generate zero leads.
    5. Setting budget caps and going live without informing anyone.

    Let Our Team of PPC & Paid Social Media Experts Start Your Campaign on the Right Foot

    Illustration of a laptop with "ads" and "click" text on the screen with a cursor

    Your business will reap long-term rewards by aligning your search engine marketing (SEM) strategy. By analyzing and monitoring key performance indicators (KPIs), we partner with you to ensure proper setup, monitoring, analysis, evaluating, and targeting for your audience. Our team at Reach Marketing Pro are your experts in Digital Marketing and SEM. We are your go-to resource for all things: Google My Business Experts, Google Partners, Google Analytics Certified, SEMrush Experts, Schema/Structured Data Markup Experts, Accelerated Mobile Pages (AMP) Implementation qualified, and Google Tag Experts.

    For every client, every month, we don’t leave your advertisements untouched. Reach out to us today to launch your next campaign!

  • How to Optimize Website Pages for Google Discover Traffic

    How to Optimize Website Pages for Google Discover Traffic

    Well…What Exactly is Google Discover?

    Google Discover is a feed that appears on the homepage of Google’s iOS and Android application (APP) as well as the mobile Google.com homepage. When utilizing Google Discover, users can personalize their feeds so they can visualize content that directly aligns with them. This is separate from Google Search Ads because, with Discover, people aren’t required to enter a search query to have this interest-specific content visible. Essentially, Google Discover replaces the Google feed on mobile devices and provides relative content that is specific to the likes and interests of the user based on their mobile (iOS and Android) activity.

    Google Discover, Google News, and Google Alerts – They All Seem Quite Similar but They are Quite Different

    A magnifying glass over the Google News search page

    Google News versus Google Discover

    Aside from Google Discover, Google News features news headlines, local weather, and the top stories of the day on the main page, while promoting fact-checking on the right-hand margin. Specifically, Google News is an aggregator service that presents a continuous flow of backlinks to articles organized from thousands of publishers and magazines. It is available for users on a mobile application via Android and iOS as well as online.

    Google Discover, however, utilizes artificial intelligence to show users the information they may want to see, or have shown previous interest in. As a replacement for the Google Feed, it surfaces relevant content to the user, even when they’re not searching.

    Google Alerts versus Google Discover

    Google Alerts is a content change detection platform that is based on a free notification service. Essentially, it notifies the user via email when it finds new results, such as web pages, newspaper articles, blogs, or scientific research that matches the user’s search term(s). Aside from Google Discover, it’s been known that Google alerts haven’t been the most effective in terms of accuracy. With Google Discover, everything the user sees is based on their specific search history, rather than alerts they might not be interested in anymore.

    Why You Should Optimize Your Webpages for Google Discover Traffic

    Illustration with a man looking at a phone with the text "search" and a search bar beneath it

    Although Google Discover isn’t a prioritized platform that digital marketers keep in their immediate toolbox, it is one businesses are leveraging to grow, further develop their brand, and reach new customers. Optimizing your content for Google Discover allows your content to have a higher chance of reaching a larger audience due to its personalized approach. There will even be times when you’ll generate much more traffic through Google Discover than you would with organic search. For your marketing content to appear on Discover, it should be of top quality with your web pages indexed by Google. Discover helps your brand become relevant to what the user seeks. Based on what they search for and have an interest in, Discover brings your content that matches the user’s interests to the forefront, which optimizes your pages, increases conversion rates, and boosts your brand’s credibility.

    How to Optimize Your Website for Google Discover Traffic

    Illustration of a man running up stairs

    Content is automatically eligible to appear on Discover as long as it’s indexed by Google and meets Discover’s content policies. To get there, it is best to follow the below recommendations to optimize your website and web pages to improve your online foot traffic:

    • Ensure that your Google Business Profile, formerly Google My Business (GMB) is created fully and working properly.
    • Confirm that your Google Business Profile (GBP) is verified on Google. If it isn’t, learn how to verify it here.
    • Adhere to and comply with Google’s content policies.
    • Consider and implement a “Mobile-First” approach by starting from within and optimizing existing products/services for mobile users.
    • Make sure you develop a mobile approach that prioritizes the user experience (UX), including mobile friendliness and responsiveness.
    • Strengthen your copy and graphics and consider current events for future content that is relevant to what the user wants.
    • Utilize and leverage high-quality visuals such as organic photos and emotionally-triggering videos that bring the user in.
    • Recommend readers to follow your brand by utilizing call-to-actions (CTAs).
    • Research what your competition is doing so you can innovate unique solutions that help you stand out.
    • Write optimized page titles that capture the essence of the content you’re presenting to your target audience.
    • Implement AMP and Schema (structured data) so your content can appear in rich results in mobile search, like the “Top Stories” carousel or “Host” carousel.

    By following these tips and putting plans into motion, you’re well on your way to optimizing your website and being successful on Google Discover.

    How Schema (Structured Data) Helps Google Discover Traffic

    Illustration resembling different devices and device layout

    Schema, a type of microdata that creates an enhanced description that Google may use in search results to share as a snippet of your article, allows the reader to get a sense of what your article is about and how it may bring value to their related query.

    By using this form of structured data, you are essentially helping potential customers find your article easier- meaning a potential lead or conversion! Utilizing this data type can improve the appearance of your site for the relative search result(s), enable you to appear in front of a user that may not have seen your site without it, and increase the readers’ time on your page with the relative query and engaging content!

    There are many types of Schema out there such as Products Schema, Articles Schema, Recipes Schema, Events Schema, and many more. Each one serves its own purpose and there are some Schemas that can help your articles show up in the Google Discover feed. Most of the articles that populate the Google Discover feed often use some form of Schema.

    Illustration of a tablet, with different search related images over it

    For example, you will find that webpages populated in Google Discover may use Schema categories such as CreativeWork which houses structured data markups like Article, NewsArticle, Blog, and HowTo. Pages like this are often trendy and frequently searched for in Google and are perfect for Google Discover. With the implementation of Schema, Google has a lot more data to utilize to build a rich snippet or an enhanced search result page (which is really what Google Discover is).

    Aside from Schema, AMP is very important too. Google Discover feeds are mobile-only and having your website set up with Accelerated Mobile Pages just speaks for itself. Unfortunately, there is no secret sauce or surefire way to get your content into Google Discover, but utilizing Schema and AMP will increase your chances of showing up in the sought-after Google Discover feed and increase mobile traffic from Google Discover.

    Google Discover Will Keep You Ahead of the Competition & Stay Relevant in Your Consumer’s Minds or at Least on Their Phones…and We Can Help!

    At Reach Marketing Pro, our team of search engine optimization (SEO) experts will optimize your website and web pages to outperform your local competition and gain more visibility/exposure for your business. We partner with you and your business to look through your unique lens and grow your brand across multiple forefronts in the digital marketing realm. Whether you are familiar with the process of Google Discover or not, it’s always recommended to obtain a professional consultation on expert services to ensure that you are truly optimizing every aspect of your business’s online visibility can achieve. Leverage one of Google’s newest and most critical features to become a staple in your industry today by getting in touch with our team here.

  • Why You Should Align Your SEM and SEO Marketing Strategies

    Why You Should Align Your SEM and SEO Marketing Strategies

    Search Engine Marketing vs. Search Engine Optimization – Serving Two Different Search Intent Purposes

    Illustration with SEO features and SEM features on separate sides

    Let’s explain the difference between SEO and SEM. Search Engine Marketing, otherwise called SEM or Pay-Per-Click (PPC), is a form of paid search that costs a business money to boost its ranking or placement in search engines.

    Search Engine Optimization is a strategy that helps increase a business’s placement in search engines. You’re probably wondering, why pay for SEM if SEO is free?

    Overall, Search Engine Marketing has a greater impact compared to Search Engine Optimization, because SEM focuses on the customers’ intent (what they type into the Google search bar). For instance, when a customer types in “jeans for sale” or “best sushi near me” these searches show that the customer intends to buy and convert a lead into a sale. Paid search (SEM) is a perfect match for this marketing strategy, as it increases your return on investment (ROI).

    Where SEO comes on top is when search queries are more research-oriented and informational rather than based on user intent. “How to crochet a baby blanket” or “when does the World Cup start” are research-based searches that focus on retrieving answers or solutions. Rather than using the searches to purchase a product or service, the intent is to learn something new. Understanding intent is a critical component to understanding digital marketing. Although Search Engine Optimization doesn’t technically generate revenue, it doesn’t mean that you should scratch it completely. The reason why is while a customer discovers your content, they’ll become a customer eventually. SEO works on building trust with users and fostering long-term relationships. Understand the unique benefits SEO and SEM provide, and utilize them to spearhead a powerful digital marketing strategy.

    Why You Should Integrate SEM and SEO

    Illustration with a person and their shopping cart in front of a search page

    Now that you know what SEO and SEM do; it’s time to combine what they both do and implement them into a cohesive digital marketing strategy by building off the “search intent” discussion mentioned earlier. It’s time to put what you learned into action!

    First, we need to create a list of SEO-driven keywords that are relevant to your brand. Then, separate them into three individual lists based on the level of intent. For example, one list would be for buyer-intent keywords to drive sales, one list would be for research-intent to boost Google Search rankings, and the other list would be for middle-ground intent keywords where it’s more challenging to decipher between an intent to buy/convert or an intent to research/learn.

    Putting these best practices into place will help you utilize your paid search marketing budget more efficiently by focusing heavily on crafting targeted keywords relative to an intent to convert. Placing research-based keywords that are meant for Search Engine Optimization into the Search Engine Marketing/Pay-Per-Click marketing strategy can cost more in the long run without seeing a positive ROI. If your PPC budget allows for increased spending on more buyer-intent keywords with money left over, then add in more research-based keywords.

    Illustration with a laptop that has different search results on it

    The overarching purpose of aligning your SEO and SEM strategies together is to prevent unnecessary expenditures on paid searches. Both SEM and SEO heavily rely on keywords—that’s what drives traffic. Targeting keywords through SEO research that’s relative to research-based keywords saves you money in your SEM/PPC marketing approach. This way, you’re covered in each step of the online journey for buying a product or service since the user will always research (SEO) before making a purchase (SEM).

    So, if you haven’t learned already, boosting both of these marketing strategies will drive enormous potential to launch a powerhouse digital marketing team that increases brand awareness, drives recognition, and boosts a higher ranking in Google Search engines through a multi-touchpoint approach.

    Trends to Keep in Mind for Your SEO and SEM Strategy

    Illustration of a woman holding a magnifying glass over the large text "trends"

    Trends are always changing. Here are key things you should prioritize to initiate an effective digital marketing strategy:

    Ensure your website is SEO-friendly. Incorporating optimized keywords that associate with your business, brand, and target customer will generate digital foot traffic and increase the chances of user purchases.

    Maintain a friendly user experience (UX) when updating your website content. Creating an enjoyable and simplified experience for new and returning customers will not only boost brand loyalty but also drive more traffic to your site.

    Craft a mobile-first experience. Curate an approach that innovates product design for mobile devices first. That way, your website will be accessible across multiple digital channels, no matter if a customer is on their phone or computer.

    In a growing digital age, data-driven campaigns will continue to grow and become more accessible in the future. As technological advances continue, there will be an increased ability to personalize SEO and SEM campaigns as well as target opportunities for paid advertisements.

    Please note: always ensure the data you receive is not crossing illegal boundaries, as privacy is a highly debated topic.

    When do These Two Specific Strategies Become Essential to Your Marketing Operations?

    Search Engine Optimization and Search Engine Marketing are both essential strategies to a company’s marketing operations. It doesn’t matter if someone is just starting a business or has been working for an established corporation for over a decade—you should implement SEO and SEM into the overall marketing plan. If an entrepreneur isn’t familiar with either of these two marketing strategies, invest the time to research and learn the ins and outs of them or hire a marketing professional.  

    What Happens If I Don’t Utilize SEM and SEO Together?

    Illustration of puzzle, with 3 out of 4 pieces, and a man standing where the missing piece is

    To keep it simple, not utilizing SEO and SEM strategies will not allow your business to make a maximum impact on a digital scale. For example, if you don’t use promotions with Paid Social or Pay-Per-Click (PPC) Campaigns, your business won’t generate promotional growth and increase product awareness. Putting your brand out there is what will drive traffic. Not refreshing your website content or leveraging proper Search Engine Optimization practices can result in a poor Google Search ranking or minimal website traffic. Not using SEO or SEM strategies together will cost more in the long run. If you want to grow your business, find ways to develop and implement digital marketing strategies that incorporate SEO and SEM.

    Let Our SEM & SEO Experts do the Hard Work for You!

    We live and breathe digital marketing; we are Google My Business Experts, Google Partners, Google Analytics Certified, SEMrush Experts, AMP (accelerated mobile pages) Implementation Qualified, and Google Tag Manager Experts. As your digital implementation leader, we’ll partner with you to combine data-driven strategies and optimize performance with both your SEO and SEM marketing campaigns. Want to get the most out of your digital marketing?

    Contact us today to discuss your budget and establish your next steps.

    Don’t try and do it all—let us leverage tactical practices to improve your business’s search ranking and conversion rates.

  • Vehicles for Sale & Vehicle Listing Ads: A Strategy for Automotive Dealerships

    Vehicles for Sale & Vehicle Listing Ads: A Strategy for Automotive Dealerships

    What Are Vehicles for Sale and Vehicle Listing Ads?

    Illustrated image of a dealership displaying vehicle inventory

    Vehicles for Sale Listings are comprised of inventory directories located directly within search results through the dealership’s Google Business Profile, formerly Google My Business. Basically, how it works is prospective or repeat customers search and apply filters to navigate through the dealership’s inventory, outside of their direct website, to learn more information about a specific vehicle. Once they find the vehicle they want, it will potentially direct them straight to the dealership to make a purchase.

    Vehicle Listing Advertisements are set up after you create a vehicle inventory data feed with the Google Merchant Center. With the added information, Google will then match the details to potential shoppers with the relevant vehicle makes and models they’re searching for. From a buyer’s perspective, think of it as Google being your personal shopper. You put in the features you want, and it provides relative vehicles you can see or a dealership that can ship it to you. All the information about your chosen vehicle will be at the touch of your trackpad—location, make, model, price, mileage, and more. All you’ll have to do next is contact the dealership to get the vehicle.

    Are These Features Worthwhile for Dealership Marketing?

    Illustration of the manufacturing process of car making to the point of sale at a dealership

    Since Google launched its new vehicle ads platform, it has helped dealerships reach new buyers much easier and faster via smartphone. This digital transition resulted in fewer buyers wanting to visit automotive dealerships and using online vehicle buying as a valued alternative to visiting dealers and test driving on the lot. It can be time-consuming to set up a Google Merchant Center since the process begins with creating the inventory for each feature, maintaining it, managing incoming available vehicles, and ensuring leads are tracked, etc. But when looking at the long-term effects and weighing the benefits versus the costs, the results are very much worth the effort.

    Take the statistics into account! Google claims that dealerships who’ve used Vehicle Listing Ads with existing search campaigns increased their conversion rates by 25%, with some seeing as much as 55% or more! Now that’s some premium fuel to kickstart your dealer’s engine.

    Can a Private Seller Create Vehicle Listing Ads?

    Illustration of two men shopping for a car on a phone

    Unfortunately, for those who are not a verified dealership, vehicle ads from private sellers, individuals, or automotive brokers are not permitted. Currently, the vehicle ad platform can only be used for dealers who advertise non-commercial passenger vehicles. However, with evolving supply and demand, available offerings can certainly change in the future.

    Other vehicle types that are prohibited, along with non-commercial passenger vehicles, include, but are not limited to:

    • Recreational vehicles (such as RV’s, motorhomes, trailers, etc.)

    • Farm vehicles and equipment

    • Buses of all kinds

    • Two-wheelers

    • Trains

    • Boats

    • Airplanes, and

    • Outdoor utility vehicles

    Hitch a Ride to Greater Marketing Capabilities & Sales Opportunities with Us!

    Illustration of two men shaking hands after one sells the other a car

    The post-pandemic world has revolutionized the car-buying process, including customer behavior. Stay-at-home orders triggered a massive shift to online shopping and the trend has only increased since. It’s necessary to remain ahead of the evolving demands and expectations by adapting to market needs. With that being said, the need for online shopping has reached a new level. Don’t allow your dealership to have a downward turn; let the newfound need to go “digital” initiate a drive to remain competitive in an ever-changing marketplace! For any dealership, being the top automotive provider is the goal and is critical for long-term business growth.

    Since Google implemented Vehicles for Sale and Vehicle Listing Ads in 2021, our team at Reach Marketing Pro has worked hard to perfect their process. Don’t rely on trying to perfect your own system; instead, let us take the wheel and drive you down victory lane. We’ll do the grunt work and put the pedal to the metal so that your dealership does what does best—sell vehicles!

    It’s time to hit the gas; contact us today to learn more.