Reach Marketing Pro

Tag: Search Engine Optimization

Should You Have AI Write Content for You? The Pros & Cons Explained
What is Content-Writing AI?

Artificial intelligence (AI) incorporates human intelligence to create content through computer software. These cutting-edge programs are modeled after original human thought processes to create unique content based on what you are looking for. When using AI, you surrender the opportunity of human error, such as typos and grammar mistakes. Since it is time-consuming to produce valuable and insightful blogs, articles, and essays, artificial intelligence technology steps in to play hardball. Curious about what professionals today use AI for? Normally, you will find landing pages, marketing copy, product descriptions, SEO-driven blog topics, evergreen content, and social media copy for starters.

The Benefits of Using Content-Writing AI

Utilizing AI writing tools come with unique benefits. For instance, one major benefit that comes with AI content writing is the ability to save so much time. For example, rather than spending countless hours brainstorming, constructing outlines, and proofreading, AI writing tools serve as the second pair of eyes to ensure the content is correct while increasing your productivity to focus on other tasks. Additionally, artificial intelligence helps drive website traffic by crafting SEO-optimized, readable content.

If you struggle to come up with new writing topics, AI tools step up to the plate and hit a home run with unique content suggestions, which help boost your creativity and improve your writing abilities. The number of opportunities is endless with AI writing tools!

Disadvantages of Using Content-Writing AI

With the benefits that AI writing tools provide, there is always a downside. For instance, cost. Based on if you are looking for short-form content or more full-scale projects such as a robust, research-driven article, premium software would be required. In that case, you should prepare to invest hundreds of dollars, if not more, monthly.

Secondly, it’s best to understand that you can’t immediately depend on the AI to take over things without ample time to prepare. With every AI writing software comes a learning curve.

Most importantly, using artificial intelligence removes each writer’s unique personality. Unfortunately, since AI writing tools are based on “human intelligence”, they will always have a more “robotic” personality in the content, which lacks emotional appeal. Additionally, with the more robotic personality, you may seem to notice an unnatural flow of content that has multiple paragraphs that is repetitive, but slightly reworded. That may lead to worrisome thoughts of possible plagiarism.

Lastly, E-A-T concerns are a red flag when using AI writing tools. Without a personal touch or emotional appeal, Google’s algorithm may reduce your content’s visibility as far as it appears in Expertise, Authoritativeness, and Trustworthiness.

How to Use Best Practices When Writing-Content with AI

Looking to utilize artificial intelligence in your content strategy? Here are some key tips and tools to keep in mind.
- Your chosen AI writing tool should never be your sole outsourcing solution for your brand’s content. Instead, it should act more as a writing assistant to come up with new topics to overcome writer’s block.
- Research what other businesses are writing about to remain current with what’s being discussed.
- Prioritize incorporating E-A-T best practices in the writing process.
- Prevent having a “robotic” personality by adding your unique personal touch so your individual voice is heard.
Contact Us for Your Content Writing Needs!

Looking ahead, artificial intelligence and evolving marketing trends will undoubtedly help automate processes. However, if you look to add a personal touch that exemplifies your brand to target customers, it’s best to ensure that you are using the best practices when publishing the best—written content on your website. When you implement best practices, you will achieve the best results!

Are you ready to jumpstart your content? We are here to help you reach the next level. Reach out to us today to craft your customized content plan that aligned with your needs and customers.
May 22, 2023
Press Releases: How They Can Help Your Business
What is a Press Release?

By the standard definition, a Press Release is a short, captivating news story that is sent to targeted members of the media. For example, certain topics in a Press Release may include announcements of new products, an upcoming event, a new business initiative, an award announcement, the hiring of a new employee, or important research.

More specifically, a business would use a Press Release to promote a corporate event, launch a new product, or onboard a new employee.

For an individual, a Press Release could be an event announcement, award, narrative control, or research-oriented.

The Process of Initiating a Press Release

In the PR world, creating a Press Release is fast and thorough. Here is an outline of the process of a Press Release for a brand’s media strategy.

Step 1: A marketing team chooses to write a press release to promote an upcoming product launch, and determine relevant media outlets to publish to.

Step 2: Once the press release is submitted to various media outlets, journalists from these media outlets determine if they want to contribute to the story.

Step 3: Interested, the journalist contacts the company for an interview to learn more about the upcoming product launch.

Step 4: After the interview, the journalist writes a story and publishes it on the media’s website.

Step 5: The newly published article on the media’s website will raise awareness, drive engagement, and boost foot traffic to the company’s website at no additional cost to them.

The results of a Press Release are powerful when done correctly. Don’t waste a moment creating an integral voice for your company.

How Does a Press Release Help Me or My Business?

Like above, a Press Release can significantly accelerate a business’s growth and perception, if it gets into the hands of the right media agency. Remember, a Press Release can do the following:
- Foster strong, long-lasting relationships and engagement with the media.
- Formulate and improve credibility when a business controls its narrative.
- Aids in crisis management, mitigating future risk.
- Builds and strengthens a business’s SEO traffic to its website, corresponding social media channels, blogs, and more.
- Grows a solid follow base with customers, journalists, other businesses, and prospects.
Press Release: Another Marketing Strategy for Your Growing Business

Did you know that utilizing a press release can drive organic traffic at no cost? Really, zero dollars. Press Releases are powerful in the sense that, when done right, can increase organic traffic across a business’s website, blog, social media, storefront, and other platforms it advertises on. Rather than emptying pockets, inputting the sweat equity into writing and publishing the Press Release will generate the ROI and put your brand on top for customers when searching for a particular product or service. Learn more about how SEO plays a key role in creating a Press Release through its copy and marketing strategy.

Contact the Media Specialists at Reach Marketing Pro

Do you have an eye on a prize but not how to win big? Let our team help you craft a compelling, buzz-worthy Press Release that will have the media begging for an exclusive interview. Our traditional and digital specialized team has cumulated more than 30 years of experience in writing and optimizing curated content for many businesses’ personalized marketing strategies. The media doesn’t wait, so you shouldn’t either! Get the news out today with a best-in-class Press Release by clicking here.
March 11, 2023
SEO Guide for Videos – How to Optimize For the Most Popular Video Platforms
What is Video SEO?

Roll the camera! Video SEO has continuously evolved, especially over the last few years. Keeping that in mind, implementing a video marketing strategy is one that has grown in popularity amongst all businesses. Now, with the technology that’s available, it’s easier than ever to get a video online without requiring a degree in film or videography.

Video SEO compromises of optimizing video content to be indexed and ranked on search engine results pages based on relevant keyword searches. On a positive note, there are multiple ways to incorporate an optimization strategy that drives results. One example would be renaming your video file using a target keyword, inserting keywords naturally in the video title, optimizing the description, and tagging it with popular keywords relating to the video’s topic.

Why Optimizing Your Videos for Search is Beneficial

Let’s dive into the data; On average, adults spend over 103 minutes daily watching digital videos in 2020. With the increased use of watching engaging content on different devices (mobile, tablet, etc.), making sure the right approach is taken will generate optimal results.

VSEO comes with its own unique set of benefits, one being that they make target audiences and search engine crawlers consume more every day. Other benefits include:
- Growing and improving reach for a brand.
- Enhancing connections across target audiences.
- Boosting customer engagement and driving return on investment (ROI).
- Igniting lead generation, resulting in more visibility.
- Gaining a stronger sense of consumer behavior.
Steps to Optimize Your Videos for SEO

When optimizing your video for Google’s search results, it’s best to keep these best practices in mind:
- Ask yourself, “What is this video’s objective? What story is it telling?” Review your answer. Based on what your response is, determine how you will create the video around it.
- Prioritize putting a call-to-action (CTA) into every video to drive traffic and get viewers engaged.
- Utilize and leverage lead capture methods to collect customer data.
- Add relevant search-engine-optimized information into each video, based on the topic and target audience.
- Data, data, data! Track and measure the video’s performance.
- Research and select the best video hosting platform, one that has SEO optimization.
- Include typescripts and timestamps in each video.
- Reuse and recycle the same video everywhere!
Please note: every video platform has specific steps on how to optimize video content.

YouTube: Rename your video file using target keywords, insert them naturally into the video, optimize the video description, tag it with popular keywords, and categorize your video.

Vimeo: Leverage what viewers are searching for, add chapters to your video, and include a good description.

Facebook: Keep the video short and put the most relevant information upfront.

Wistia: Prioritize updating the title and description for the video after uploading, write a relevant title for the media, and stray away from making it too wordy.

Any others: Upload a custom thumbnail image for the video’s result link.

Contact Our SEO Experts Today!

Search engine optimization is what we live and breathe. Our team of SEO experts follow the latest trends and best practices to ensure your videos achieve scalable results across every recommended platform. If you’re unsure of how and where to host and optimize your video, along with any SEO needs to improve its organic traffic, website functionality, and more, we’re here to help!

Let’s start optimizing your video SEO – contact us today to learn more.
March 11, 2023
Top Web Design Trends for 2023 and Beyond
What is Web Design?

Website design has been growing since the mid-1990s as an interactive marketplace for customers. Looking into 2023, web design trends continue to evolve and be embraced by mainstream culture, collective behavior, and marketing tactics. Designing a website begins with visualizing your brand’s identity and how you would want to present it to a target audience through an interactive, user-friendly experience. A website’s layout is comprised of certain color schemes, layouts, font styles, and specific design elements that are specific to your brand. Web design trends come and go, but continue to evolve alongside new technologies, so it’s important to remain up to date on what is coming into the marketplace.

Web Design Trends for 2023

Here are some go-to website design trends you should bookmark:
1. Nostalgia Aesthetic: Bringing back the old with the new continues to grow in popularity, as the reintroduction of the early 2000s Y2K style normally repeats itself every 40 years or so.
2. Unique Cursors: Rather than having the same old cursor you see every day, a current web design trend is to create a custom cursor that fits within your website’s unique design. It adds a touch of personality!
3. Custom Typefaces: Like unique cursors, adding custom typefaces such as fonts and handcrafted lettering adds a unique flare that aligns with only your brand, so when customers see it they’ll recognize your business.
4. Shareable Frameworks: Including shareable frameworks enhances the web navigation experience for all site users as it raises the visibility of creators’ work by sharing resources and techniques. This trend remains an essential component in the program development of a website.
5. Illustrations and Dimensions: Illustrations are on the upward track! Not only does it make a website’s look and feel appeal more striking, but it also adds a customized flare that competitors will want to follow.
6. Gamification Interactions: Sometimes it’s hard to leave a website when you’re having fun. Adding in a feature that allows users to engage in an enjoyable experience will want users to return for more, and potentially even make a purchase!
7. Loading Animations: No one likes to watch the dreaded black screen as it loads content. Make the wait less daunting with an interactive animation to help the time go by in an entertaining way.
8. Collaborative Support: A post-pandemic world enabled the ability for creators and businesses alike to collaborate in a virtual capacity, both in remote and hybrid workspaces.
9. Creating a Lightweight, Efficient Website: Don’t overwhelm the user when creating your web design. A 2023 web design trend is to create valuable, relatable content and designs that make sense, without overloading it.
10. Customizable Viewing: Adding a personalized touch to your web design that allows visitors to accommodate their needs will not only establish trust with the user but also enables them to choose your site from others.
11. User Engagement: 2023 is THE year for user engagement! It’s time to put on your creative hat and design immersive user experiences with responsiveness, animation, and fun that will leave visitors craving more.
Want to see some great examples for yourself? Check out these featured website design templates offered at DesignRush.

How UX Plays a Role

Creating an accessible user experience (UX) should always be a top priority when designing a website and incorporating design trends for 2023. UX includes a website’s usability, design, navigation, and impression, so it’s very important to remain abreast of website design trends to captivate and retain a customer base. You have to be strategic and tactical with UX to make it reflect a positive impact. For example, although this is a fun idea at the moment, incorporating a game on a website that isn’t relevant but interactive can negatively affect the website’s functionality.

No one wants a laggy website.

Web Designs That Won’t Go Out of Style

We all want our website to be the best of the bunch. Thankfully, here are some website design best practices that will never go out of style.
1. Producing best-in-class content: Producing interactive content for your website is 2x as likely to engage a visitor versus static content. With this in mind, think outside the box to see what your customers would want to see. Think about what would keep them wanting more.
2. Implementing a Mobile First Approach: When playing with digital maximalism, enable your website to be easily accessible, responsive, and mobile-friendly.
3. Making a Fast, Efficient Website: This is self-explanatory. Visitors are more responsive and more likely to purchase your product or service if the site responds well and loads content efficiently.
4. Creating a Non-Assertive Layout and Color Schemes: Sometimes it’s fun to have big, bold, and bright designs on a website. However, it will not be a trend forever. It’s best to use non-assertive layouts to reduce the risk of your site having too much graphic-heavy content that doesn’t work together. Prioritize what will be beneficial for long-term sustainability and how it collaborates with your brand identity.
Our Web Design Experts Can Improve Your Site for 2023 and Beyond!

Our creative, robust team of website design experts are always keeping up with current web design trends to remain ahead of the competition. We believe in providing you with a superior, optimized website design that reaches new heights while staying relevant to web design trends. From the ground up, and with your brand in mind, we will work with you to design a customized website that increases author authority, improves the user experience (UX), incorporates best-in-class graphics, and enhances functionality on every page.

Ready to take your web design to the next level?

Contact us today to improve your current website design!
February 23, 2023
The Biggest SEO Trends to Watch in 2023
The Best SEO Trends to Align Yourself with for 2023

Based on our research, here are our Top 12 SEO trends to watch and use in 2023:
1. EEAT (Google’s quality rater guidelines): This SEO tactic stands for Experience, Expertise, Authoritativeness, and Trustworthiness. This SEO trend indicates how page quality affects its rankings in Google search results.
2. Audience Targeting: This SEO trend refers to enhancing relevance to the content you present for unique visitors.
3. Increase Author Authority: You can achieve this by cultivating relationships, incorporating guest posting, making blog content readable and relevant, and leveraging keyword research.
4. Producing High-Quality Content: This isn’t a new SEO trend, however, it is one that needs to be prioritized more than ever in 2023.
5. AI Utilization: Utilizing artificial intelligence can play a key role in your SEO strategy, for example, ChatGPT (as mentioned in our previous blog here ) is recognized as the future of SEO for content creation.
6. SEO Automation: In addition to AI Utilization, SEO Automation should be used through collaboration methods as it helps increase visibility across SEO platforms and tools.
7. Changes to CTRs and SERP Positions: CTR measures how many people visit a website, while SERP refers to the number of impressions on a results page. Although different, they are very closely related.
8. Improved Product Page: Having and maintaining an updated product page will ensure your SEO content remains relevant and improves UX and eCommerce brands.
9. Competitor Analysis: Both on-page and off-page SEO experiences will play a role in how your SEO compares to other brands.
10. Less Crawl Frequency: Google’s decision to reduce crawl frequency is inspired by reducing the number of resources that have environmental impacts- creating improved sustainability.
11. Images and Alt Text: Schema markup, known as structured data, is the language search engines utilize to read and understand the content on your pages. Image SEO refers to the optimization of images to get more traffic. Google Image searches account for 22.6% of all searches. Leveraging this SEO trend can drive significant traffic to your site.
12. High-Performing Website: Enhancing the user experience is significant for SEO (learn more) as producing high-quality content that is tailored for UX will make a huge impact.
Other Things to Consider for the Future of SEO

Along with the Top 12 SEO trends you should take advantage of in 2023, there are other factors that will influence the inner workings and long-term results of your business.

It’s forecasted that:
1. You can expect to see fewer organic clickthrough rates as Google utilizes it as a ranking factor. SERP results with a higher CTR are likely to improve, while SERP results with a lower CTR tend to decline.
2. Incorporate Blogger outreach and personal branding into your SEO: We all want to be seen as trustworthy experts in our chosen field. Creating a unique brand identity will influence your target audience, establish trust, and help you stand out from competitors.
3. Implementing Mobile Functionality in SEO is critical as it enhances the overall experience for visitors, in addition to that mobile search simply generates more traffic.
4. Driving Customer Retention significantly impacts overall SEO as retention represents customers who consistently pay your business for a product or service. The more customers you retain, the more the business will grow.
5. Remaining Adaptable is key, especially in the ever-changing field of Digitial Marketing. If you remain abreast of evolving trends and circumstances, you will always remain on top.
Our SEO Experts Stay One Step Ahead

Well, there you have it. Take advantage of these new SEO trends in 2023 so you can reach the next level in your marketing strategy. Better yet, partner with our SEO experts who can get you there. Our team at Reach Marketing Pro are SEO strategists who utilize digital marketing resources to accelerate and optimize business growth. Instead of trying to do it yourself through countless hours of learning, modifying, and enhancing your existing SEO, let our team help you reach new levels.

Contact us for our SEO experts to enhance your site today.
February 23, 2023
Sponsored Community Tree Lighting Event

How Our Team Participated

From one local business to another, our team at Reach Marketing Pro was happy to lend our support to the neighboring town of Larkspur, CO, and its charities for the annual Larkspur Community Tree Lighting event in December 2022. Our team helped organize the entire event, which included running announcements during the festivities and helping to decorate the trees.

Fun fact, a total of 58 trees were decorated and on display from December 3^rd through January 20^th!

Holiday Cheer Was Felt By All

Our team, along with the local community had plenty of fun during this yearly event! Over 600 people attended the festivities, which included a stroll through the park, visiting Santa, and making s’mores with Santa’s elves! Attendees sent holiday greetings to active military and they were kept warm with coffee, hot cocoa, and wassail.

With the proceeds benefitting the local charity, The Bobcat Kids at the Giving Tree, we felt honored to take part in the event.

We Love to Support Local- As Much As Our Clients Do!

Reach Marketing Pro knows the importance of supporting local businesses and charities. If you would like us to help sponsor your event or if you’d like to support local small businesses like us, feel free to reach out here to see how we can help each other!

February 14, 2023
Why User Experience is So Important for Your Website or App Today
What is User Experience?

User Experience, otherwise known as UX, refers to a customer’s overall experience when visiting a website or an application (APP). In other words, it is the overall interaction the customer has with a business from the moment they enter their website. Normally, UX is prominently found on websites, mobile sites, mobile applications, and desktop software.

Ensuring a positive user experience also encompasses search engine optimization (SEO) tactics as well. Since every business has the desire to rank at the top of search engine results, a well-designed UX increases the online presence of your business and can help rank higher in search engines. SEO and UX work in tandem with each other.

The Benefits of Having a Great UX Design

UX design is important to not only keep a brand relevant to its customers but also to remain ahead of competitors. Creating and developing a best-in-class website and presenting a strong UX comes with amazing benefits, including:
- UX increases conversion rates on your website – A website with a well-designed user experience can increase conversion rates by 400%. Of course, increasing conversion rates help your business grow.
- UX improves your SEO rankings – As stated above, SEO plays a major role in UX. With the right combination of User Experience and Search Engine Optimization strategies, you will attract more people to your website and deliver a satisfying UX with related content, a user-friendly interface, and a higher rank in search engines.
- A well-designed UX establishes trust and credibility – When looking for a product or service, customers will choose a provider whom they resonate with. When they receive robust reasons for why they should choose your business among other competitors, they will be more inclined to choose you.
- UX saves time and money – Let’s be honest, you have to spend money to make money. The investment in creating a well-designed user experience will pay off in the long run.
- UX drives revenue – When you create a well-designed user experience, especially when partnering with an experienced UX design company, it encourages potential customers to make a purchase.
Things That Make UX Vital for Everyone

Have you ever visited a website and left less than 10 seconds later? You probably left because you did not see relevant content or had trouble navigating through its design. Having bad UX can leave a ‘bad taste’ in a potential customer’s mouth, and we all know how critical first impressions are to establishing a long-term relationship. For example, experiencing a slow web response rate, seeing poor-quality images, not receiving enough information, and only seeing a site that is optimized for one device instead of multiple can prevent your business from reaching the next level in terms of growth.

What Does Being UX-Friendly Look Like?

Simply put, UX-friendly is both effortless and intuitive. Whether a user is visiting a website or application on a desktop, laptop, tablet, or mobile device, the design will be consistent and accessible, no matter how large or small the screen.

The Process of Becoming User-Friendly

The process to develop a user-friendly experience can be daunting if you look at everything at once. Instead, let’s take it step-by-step.
- Creating User Profiles and Personas – Get to know your audience. This allows you to craft customized experiences that relate to the users’ emotions and voices.
- Conduct Interface Testing – The more data you can collect, the better. Conduct a study that compares the effectiveness and quality of experience between multiple user interfaces, including your current website. That way, you can identify both minor and major changes that should be made.
- Create User Surveys – Chat with both potential and existing users of your system to gain insight into what could be changed to make the most effective design and UX. Most of the time, the survey results would point out things you never thought of before, such as a page element that you thought was working but was invisible to the user, and so on.
- Using Floor Diagrams – Making a flowchart will help you gain a visual of how users should move through a system. Then, you will decide how the users will interact with it. When you understand the profile of the user on your site/system/application, you can then plan the optimal experience for them.
- Incorporating Site Maps – Once you studied the user flow of site visitors, build a sitemap for the pages you would like to create. A sitemap is an organized hierarchy of every page and subpage within your site.
- Wireframes and Prototypes – The visuals on each web page are just as essential as their structure. With that being said, invest time into creating wireframes (visual guides) that represent the skeletal framework of each page and provide a preview of your entire site’s look and feel for the user. With a proper framework in place, there is an increased risk to eliminate usability issues before any page hits a computer screen, saving your company development time for adjustments down the line.
- Creating Design Patterns – Design patterns create consistency when finding the most effective design for user interface (UI) elements.
- Using Style Guides – Style guides give web writers and designers a framework to work with when creating content and developing a design that ensures both brand and design elements align with a business’s goals.
- Developing Quality Content – This is self-explanatory. Developing quality content will keep your users informed, engaged, and more inclined to make a purchase.
Unsure If Your Website or Application is UX-Friendly?

Ensuring your website or application provides a user-friendly experience is critical to ensuring the long-term success of your business. Just like the features mentioned above, following the necessary steps will ensure your website or application provides a thoughtfully-curated and well-designed UX. It is important to note that you may not have to scrap your entire website to achieve this unless you are going through a rebranding. Collaborating with the right UX team will help you achieve your goal much faster than you thought possible.

Let Our Web Development Experts Improve Your UX Design Today!

Our team of website development and SEO experts will improve the user experience of your website with some simple modifications and ensure a fantastic UX so that your business shines! As a digital marketing industry leader, our team provides professional web services that are built for mobile, SEO, UX, and page speed. By putting the right steps in place, we will not only ensure your UX design is both impressive and functional but is developed at the highest level of quality, creativity, and attention to detail. And before your website is live, we advise you through each step of the process and make any changes you need to make the most impact in terms of usability and compatibility. Stop guessing if you are providing an exceptional User Experience. Instead, make the change to see the best result!

Contact us today to improve your UX design.
February 1, 2023
ChatGPT: What Is It and Is It Good for SEO?
What is ChatGPT?

ChatGPT, Generative Pre-trained Transformer, developed by OpenAI, is a large learning model that uses artificial intelligence (AI) and substantial data to interact with users through forms of interactive conversation. ChatGPT doesn’t just make small talk, it conducts follow-up questions acknowledges mistakes, and rejects inappropriate requests. Many content writers utilize ChatGPT to help create better SEO-focused content, which in turn drives more traffic to a website and drives sales by presenting more relatable content to customers.

The Benefits of Using ChatGPT

Take advantage of what ChatGPT has to offer, including:

Search Engine Optimization (SEO) Benefits:
- ChatGPT reduces the number of abandoned carts by answering and addressing customer questions.
- Drives sales by providing faster customer service and enhanced customer support.
- Improves SEO Capability across all web content, which boosts the user experience (UX).
- Promptly responds to customer queries on both the website and social platforms.
Content Writing Benefits:
- ChatGPT’s AI tool ideates new messaging based on your brand.
- It saves time and allows you to focus on more important tasks, increasing productivity.
- Drives website traffic due to producing more relatable content and improving SEO.
How Does ChatGPT Work?

Like all AI, it works in the form of an intelligent bot that is programmed to understand what people are looking for and write responses in a way that helps them. For example, ChatGPT can automatically respond to customer queries via your website or social media pages, can provide better support to your customers, free up time for more important tasks, and increase sales.

You would think such an intelligent tool would cost an exorbitant amount of money to use it. Surprisingly, ChatGPT is a free service with opportunities to use a paid version that has more features. In addition to ChatGPT, it incorporates another language called InstructGPT that is trained to take directions from humans and long-form answers to complex questions.

Considerations When Using ChatGPT

Although SEO AI tools come with their own set of unique benefits, such as saving time and increasing traffic to your website by targeting a specific audience, it comes with its own share of downsides.
- First off, ChatGPT avoids specific types of content that are considered violent, explicit sex, and harmful. It is specifically programmed to not generate text for those types of topics to prevent negative content from hitting the market.
- Second, ChatGPT is limited to only the information that it contains in its current form. If your content needs to be updated based on current events, then ChatGPT would not be useful.
- ChatGPT comes with its own set of programmed biases, so with that said if you desire a different ending than what the SEO AI tool provides, guide ChatGPT so that it makes the correction.
- Like in the previous bullet above, ChatGPT is a brilliant SEO AI tool, however, it is not a mind reader. You should still craft relevant content that requires a great deal of detail and direction to do the job right.
- One unique fact about ChatGPT is that it contains invisible watermarking, meaning that if someone accessing a document and has the key, they are able to see if it was generated by AI. Normally, the digital watermark key or “code” would be in the form of punctuation or specific word choice.
Checkout This ChatGPT Ad with the One and Only, Ryan Reynolds

Who doesn’t love the humorous and cheeky Ryan Reynolds? Always putting his own unique stamp on his personal branding, this time he let ChatGPT take the wheel. Check out this ChatGPT ad featuring Ryan Reynolds for Mint Mobile to see it in action.

Let Our SEO Experts Handle ChatGPT for You!

It’s certain that the future of marketing and customer strategy will incorporate a heavier use of artificial intelligence (AI) tools such as ChatGPT. When used efficiently, these innovative tools will generate the results you want. However, using them can be overwhelming without proper planning or training. Rather than trying to navigate on your own, we have an experienced team of search engine optimization (SEO) experts that deliver guaranteed results.

Put your AI in our hands and contact us to implement ChatGPT today!
February 1, 2023
How to Optimize Website Pages for Google Discover Traffic
Well…What Exactly is Google Discover?

Google Discover is a feed that appears on the homepage of Google’s iOS and Android application (APP) as well as the mobile Google.com homepage. When utilizing Google Discover, users can personalize their feeds so they can visualize content that directly aligns with them. This is separate from Google Search Ads because, with Discover, people aren’t required to enter a search query to have this interest-specific content visible. Essentially, Google Discover replaces the Google feed on mobile devices and provides relative content that is specific to the likes and interests of the user based on their mobile (iOS and Android) activity.

Google Discover, Google News, and Google Alerts – They All Seem Quite Similar but They are Quite Different

Google News versus Google Discover

Aside from Google Discover, Google News features news headlines, local weather, and the top stories of the day on the main page, while promoting fact-checking on the right-hand margin. Specifically, Google News is an aggregator service that presents a continuous flow of backlinks to articles organized from thousands of publishers and magazines. It is available for users on a mobile application via Android and iOS as well as online.

Google Discover, however, utilizes artificial intelligence to show users the information they may want to see, or have shown previous interest in. As a replacement for the Google Feed, it surfaces relevant content to the user, even when they’re not searching.

Google Alerts versus Google Discover

Google Alerts is a content change detection platform that is based on a free notification service. Essentially, it notifies the user via email when it finds new results, such as web pages, newspaper articles, blogs, or scientific research that matches the user’s search term(s). Aside from Google Discover, it’s been known that Google alerts haven’t been the most effective in terms of accuracy. With Google Discover, everything the user sees is based on their specific search history, rather than alerts they might not be interested in anymore.

Why You Should Optimize Your Webpages for Google Discover Traffic

Although Google Discover isn’t a prioritized platform that digital marketers keep in their immediate toolbox, it is one businesses are leveraging to grow, further develop their brand, and reach new customers. Optimizing your content for Google Discover allows your content to have a higher chance of reaching a larger audience due to its personalized approach. There will even be times when you’ll generate much more traffic through Google Discover than you would with organic search. For your marketing content to appear on Discover, it should be of top quality with your web pages indexed by Google. Discover helps your brand become relevant to what the user seeks. Based on what they search for and have an interest in, Discover brings your content that matches the user’s interests to the forefront, which optimizes your pages, increases conversion rates, and boosts your brand’s credibility.

How to Optimize Your Website for Google Discover Traffic

Content is automatically eligible to appear on Discover as long as it’s indexed by Google and meets Discover’s content policies. To get there, it is best to follow the below recommendations to optimize your website and web pages to improve your online foot traffic:
- Ensure that your Google Business Profile, formerly Google My Business (GMB) is created fully and working properly.
- Confirm that your Google Business Profile (GBP) is verified on Google. If it isn’t, learn how to verify it here.
- Adhere to and comply with Google’s content policies.
- Consider and implement a “Mobile-First” approach by starting from within and optimizing existing products/services for mobile users.
- Make sure you develop a mobile approach that prioritizes the user experience (UX), including mobile friendliness and responsiveness.
- Strengthen your copy and graphics and consider current events for future content that is relevant to what the user wants.
- Utilize and leverage high-quality visuals such as organic photos and emotionally-triggering videos that bring the user in.
- Recommend readers to follow your brand by utilizing call-to-actions (CTAs).
- Research what your competition is doing so you can innovate unique solutions that help you stand out.
- Write optimized page titles that capture the essence of the content you’re presenting to your target audience.
- Implement AMP and Schema (structured data) so your content can appear in rich results in mobile search, like the “Top Stories” carousel or “Host” carousel.
By following these tips and putting plans into motion, you’re well on your way to optimizing your website and being successful on Google Discover.

How Schema (Structured Data) Helps Google Discover Traffic

Schema, a type of microdata that creates an enhanced description that Google may use in search results to share as a snippet of your article, allows the reader to get a sense of what your article is about and how it may bring value to their related query.

By using this form of structured data, you are essentially helping potential customers find your article easier- meaning a potential lead or conversion! Utilizing this data type can improve the appearance of your site for the relative search result(s), enable you to appear in front of a user that may not have seen your site without it, and increase the readers’ time on your page with the relative query and engaging content!

There are many types of Schema out there such as Products Schema, Articles Schema, Recipes Schema, Events Schema, and many more. Each one serves its own purpose and there are some Schemas that can help your articles show up in the Google Discover feed. Most of the articles that populate the Google Discover feed often use some form of Schema.

For example, you will find that webpages populated in Google Discover may use Schema categories such as CreativeWork which houses structured data markups like Article, NewsArticle, Blog, and HowTo. Pages like this are often trendy and frequently searched for in Google and are perfect for Google Discover. With the implementation of Schema, Google has a lot more data to utilize to build a rich snippet or an enhanced search result page (which is really what Google Discover is).

Aside from Schema, AMP is very important too. Google Discover feeds are mobile-only and having your website set up with Accelerated Mobile Pages just speaks for itself. Unfortunately, there is no secret sauce or surefire way to get your content into Google Discover, but utilizing Schema and AMP will increase your chances of showing up in the sought-after Google Discover feed and increase mobile traffic from Google Discover.

Google Discover Will Keep You Ahead of the Competition & Stay Relevant in Your Consumer’s Minds or at Least on Their Phones…and We Can Help!

At Reach Marketing Pro, our team of search engine optimization (SEO) experts will optimize your website and web pages to outperform your local competition and gain more visibility/exposure for your business. We partner with you and your business to look through your unique lens and grow your brand across multiple forefronts in the digital marketing realm. Whether you are familiar with the process of Google Discover or not, it’s always recommended to obtain a professional consultation on expert services to ensure that you are truly optimizing every aspect of your business’s online visibility can achieve. Leverage one of Google’s newest and most critical features to become a staple in your industry today by getting in touch with our team here.
December 12, 2022
Why You Should Align Your SEM and SEO Marketing Strategies

Search Engine Marketing vs. Search Engine Optimization – Serving Two Different Search Intent Purposes

Let’s explain the difference between SEO and SEM. Search Engine Marketing, otherwise called SEM or Pay-Per-Click (PPC), is a form of paid search that costs a business money to boost its ranking or placement in search engines.

Search Engine Optimization is a strategy that helps increase a business’s placement in search engines. You’re probably wondering, why pay for SEM if SEO is free?

Overall, Search Engine Marketing has a greater impact compared to Search Engine Optimization, because SEM focuses on the customers’ intent (what they type into the Google search bar). For instance, when a customer types in “jeans for sale” or “best sushi near me” these searches show that the customer intends to buy and convert a lead into a sale. Paid search (SEM) is a perfect match for this marketing strategy, as it increases your return on investment (ROI).

Where SEO comes on top is when search queries are more research-oriented and informational rather than based on user intent. “How to crochet a baby blanket” or “when does the World Cup start” are research-based searches that focus on retrieving answers or solutions. Rather than using the searches to purchase a product or service, the intent is to learn something new. Understanding intent is a critical component to understanding digital marketing. Although Search Engine Optimization doesn’t technically generate revenue, it doesn’t mean that you should scratch it completely. The reason why is while a customer discovers your content, they’ll become a customer eventually. SEO works on building trust with users and fostering long-term relationships. Understand the unique benefits SEO and SEM provide, and utilize them to spearhead a powerful digital marketing strategy.

Why You Should Integrate SEM and SEO

Now that you know what SEO and SEM do; it’s time to combine what they both do and implement them into a cohesive digital marketing strategy by building off the “search intent” discussion mentioned earlier. It’s time to put what you learned into action!

First, we need to create a list of SEO-driven keywords that are relevant to your brand. Then, separate them into three individual lists based on the level of intent. For example, one list would be for buyer-intent keywords to drive sales, one list would be for research-intent to boost Google Search rankings, and the other list would be for middle-ground intent keywords where it’s more challenging to decipher between an intent to buy/convert or an intent to research/learn.

Putting these best practices into place will help you utilize your paid search marketing budget more efficiently by focusing heavily on crafting targeted keywords relative to an intent to convert. Placing research-based keywords that are meant for Search Engine Optimization into the Search Engine Marketing/Pay-Per-Click marketing strategy can cost more in the long run without seeing a positive ROI. If your PPC budget allows for increased spending on more buyer-intent keywords with money left over, then add in more research-based keywords.

The overarching purpose of aligning your SEO and SEM strategies together is to prevent unnecessary expenditures on paid searches. Both SEM and SEO heavily rely on keywords—that’s what drives traffic. Targeting keywords through SEO research that’s relative to research-based keywords saves you money in your SEM/PPC marketing approach. This way, you’re covered in each step of the online journey for buying a product or service since the user will always research (SEO) before making a purchase (SEM).

So, if you haven’t learned already, boosting both of these marketing strategies will drive enormous potential to launch a powerhouse digital marketing team that increases brand awareness, drives recognition, and boosts a higher ranking in Google Search engines through a multi-touchpoint approach.

Trends to Keep in Mind for Your SEO and SEM Strategy

Trends are always changing. Here are key things you should prioritize to initiate an effective digital marketing strategy:

Ensure your website is SEO-friendly. Incorporating optimized keywords that associate with your business, brand, and target customer will generate digital foot traffic and increase the chances of user purchases.

Maintain a friendly user experience (UX) when updating your website content. Creating an enjoyable and simplified experience for new and returning customers will not only boost brand loyalty but also drive more traffic to your site.

Craft a mobile-first experience. Curate an approach that innovates product design for mobile devices first. That way, your website will be accessible across multiple digital channels, no matter if a customer is on their phone or computer.

In a growing digital age, data-driven campaigns will continue to grow and become more accessible in the future. As technological advances continue, there will be an increased ability to personalize SEO and SEM campaigns as well as target opportunities for paid advertisements.

Please note: always ensure the data you receive is not crossing illegal boundaries, as privacy is a highly debated topic.

When do These Two Specific Strategies Become Essential to Your Marketing Operations?

Search Engine Optimization and Search Engine Marketing are both essential strategies to a company’s marketing operations. It doesn’t matter if someone is just starting a business or has been working for an established corporation for over a decade—you should implement SEO and SEM into the overall marketing plan. If an entrepreneur isn’t familiar with either of these two marketing strategies, invest the time to research and learn the ins and outs of them or hire a marketing professional.

What Happens If I Don’t Utilize SEM and SEO Together?

To keep it simple, not utilizing SEO and SEM strategies will not allow your business to make a maximum impact on a digital scale. For example, if you don’t use promotions with Paid Social or Pay-Per-Click (PPC) Campaigns, your business won’t generate promotional growth and increase product awareness. Putting your brand out there is what will drive traffic. Not refreshing your website content or leveraging proper Search Engine Optimization practices can result in a poor Google Search ranking or minimal website traffic. Not using SEO or SEM strategies together will cost more in the long run. If you want to grow your business, find ways to develop and implement digital marketing strategies that incorporate SEO and SEM.

Let Our SEM & SEO Experts do the Hard Work for You!

We live and breathe digital marketing; we are Google My Business Experts, Google Partners, Google Analytics Certified, SEMrush Experts, AMP (accelerated mobile pages) Implementation Qualified, and Google Tag Manager Experts. As your digital implementation leader, we’ll partner with you to combine data-driven strategies and optimize performance with both your SEO and SEM marketing campaigns. Want to get the most out of your digital marketing?

Contact us today to discuss your budget and establish your next steps.

Don’t try and do it all—let us leverage tactical practices to improve your business’s search ranking and conversion rates.

December 12, 2022