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Tag: Keyword Research Tools

Why Word Count & Keyword Density Matters in SEO

What is Keyword Density?

Keyword density is the number of times a keyword may appear on a webpage or within a specific piece of content as a ratio or percentage rate of the total word count. By noticing the number of times the keywords may appear, that calculates the overall keyword frequency on a specific webpage. Normally, a user or search engine would use Keyword Density to determine what a certain webpage may discuss.

Is Keyword Density Important for Best SEO Practices?

Keywords are a significant piece to an SEO strategy’s puzzle, therefore Keyword Density matters. By launching efficient keyword practices, you’re imminently positioning yourself in the place of people who have specific Keyword intent, meaning they’re more likely to find your content if the keywords they would more than likely search are embedded in your business’s webpage.

Every day, we search certain keywords online to find specific content. To grow your search engine rankings, become an authority on the subject matter you’re representing. When you’ve found via the right keywords and Keyword Density per each piece of content, there is an increased chance of re-targeting, achieving higher conversion rates, and boosting customer loyalty—a major accomplishment and golden ticket for the everyday SEO Marketer!

Where Will You See Keyword Density Used?

Let’s play out a scenario; let’s say you’re reading an article about marketing. As you read through the article, you notice the word “social media” is used frequently, followed by secondary words such as Facebook, Instagram, and LinkedIn. Although the article’s overarching topic is related to marketing, its Keyword Density narrows its focus on social media marketing strategies. Incorporating these keywords into the article boosts its opportunity to rank higher in search engines for searched keywords, including “social media” or “social media marketing.”

Things to Consider When Evaluating Your Next Piece of Content

While there are no defined “rules or regulations” for Keyword Density, make sure to implement today’s best SEO practices to ensure you achieve optimal results.

Focus on Achieving Topic Coverage – While loading content with the same keyword repeatedly is not a feasible long-term SEO strategy, focus on fully covering the topic at hand. Include subtopics to enhance your page’s search ranking and add a new level of flare and creativity.

Incorporating keyword additions to prominent places (Title Tag, H1, URL, and Meta Description) – While it’s not ideal to “stuff” your article with keywords (known as keyword stuffing) include your main keyword in the Title, Header 1, URL, and Meta Description. That way, it is placed in prominent locations and will enable a higher search ranking for that specific keyword.

Write naturally – Readers want to see personality come out in the content they see! Don’t be a robot and write to what Google’s algorithms want to see. Let the words flow the way you want them to, and the results will follow.

Now, while there isn’t a golden number that’s considered “too high” for Keyword Density in search engine optimization, it’s advisable to revise the content if goes above 2 percent.

How to Calculate Keyword Density

The formula for calculating Keyword Density is straightforward:

Divide the number of times a keyword is used on a specific page by the total number of words on the given page. Next, multiply that number by 100.

The above formula isn’t the only way to calculate Keyword Density. There are multiple types of Keyword Density checkers that help measure (in percentage) the number of times a keyword or phrase appears in comparison to the number of words on a webpage. Optimizing your overall SEO doesn’t have to be a challenge.

By simply copying and pasting your content into a checker tool, it will calculate the level of density for you!

Keyword Density and SEO Marketing Professionals at Your Fingertips

Our team of experts love to dive into the world of SEO. Since Keyword Density is a critical component of SEO marketing, we utilize and leverage proper optimization techniques and strategies to help you appear higher in SERPs, and ideally, leaps and bounds ahead of the competition.

Reach Marketing Pro has a surplus of Google algorithm trend knowledge to initiate keyword research, content creation, content analysis, and updating content months (even years) after its integration. There are many factors that come into play when ensuring every piece of content is formulated properly for the best results.

Ready to kickstart your business’s SEO strategy? Contact us to connect with your Keyword Density partner and discuss the next steps.

November 8, 2022
What are the Best SEO Tools and Software?
When you have a goal to increase traffic and user engagement to your website, utilizing an SEO tool will help with your business’s search optimization strategy. Here we will define what SEO is, how it can impact your online traffic, the best SEO tools to use, and how our SEO specialists utilize the best software tools that produce long-lasting results.

What is Search Engine Optimization or SEO?

Search Engine Optimization (SEO) is a process that involves incorporating specific keywords and content that helps your website rank higher across various search engines. SEO is used to generate more engagement to a specific website, web page, or piece of content. When a company wants to boost its SEO strategy, they normally hire an SEO Specialist who focuses the majority of their time on analyzing the website’s overall health and identifies areas of improvement that can be optimized to improve your search rankings.

How SEO Specialists Use SEO Tools

Investing in an SEO Specialist can provide positive, long-term results for your online traffic. An SEO Specialist navigates your website and makes improvements on the front-end and back-end that can significantly improve the search performance of your website. SEO tools and software assist SEO Specialists during this process by enabling them with the data they need for proper optimization. These SEO software tools are used for keyword searches, organic data, and backlinking, which all benefit your business’s search engine rankings.

Keyword Searches involve incorporating keywords into the content you put on your website, so they show up as relevant results when similar keywords are searched online. Keyword data refers to the keyword volume of a particular keyword phrase on a monthly basis as well as the SERP position (Page 1, Page 2, Page 3 on Google) of your website page for any given keyword phrase.

Backlinking includes an internal and external effort for linking websites together through relevant keyword phrases and content topics. For example, if another business or individual links to your site, then you now have a backlink from them, or vice versa, which can improve your SEO and their SEO. It’s a mutually beneficial search relationship.

Organic Data involves analyzing the website metrics, after combining keyword research and backlinking into your website, and extrapolating useful analytic insights to implement on your site pages. That way you can ensure your content ranks, and continues to rank, at the top of organic, unpaid search engine results pages (SERPs).

The Best SEO Tools and Software to Use

With so many moving parts that are involved with SEO, it can be hard to master at the beginning. However, there is software that’s considered to be the best SEO tools on the market today. Based on our research findings, the best SEO tools are:
- Ahrefs for SEO Keyword Research has been recognized as being second to Google when it comes to website crawling. When you want to determine your competitor’s backlinks, Ahrefs specializes in link building, keyword research, competitor analysis, rank tracking, and site audits.
- Google Search Console provides detailed information on how Google crawls, indexes, and serves websites. Best of all, it monitors and optimizes your overall search performance.
- Semrush is an all-in-one suite that improves your website’s visibility and provides marketing insights. SEMrush delivers optimized specialties in SEO, PPC, SMM, Keyword Research, Competitive Research, PR, Content Marketing, Marketing Insights, and Campaign Management.
- KWFinder is a keyword research platform that helps you find long-tail keywords with low competition.
- Moz Pro is used to gather data on your site’s search rankings, page optimization, site crawl, and backlink metrics.
- SpyFu offers competitive intelligence used by digital marketers to improve their performance in online research.
Based on what your specific needs are, these are some of the best SEO tools to use in today’s marketplace. No matter the tool you choose, your online presence is in good hands and you will see dramatic results.

When Using SEO Tools and Software, How Long Will It Take to See Results?

Short answer: It can be anywhere between 4 to 12 months to see results. Sometimes longer depending on the competition level of the chosen primary keyword phrase. However, the speed at which you can see verifiable results depends on how well combine ranking factors into your executed SEO strategy. For example, if you target low-competition keywords, you may start to see results quicker than if you target high-competition keywords. Think of it this way – SEO is a marathon, not a sprint. If you want to see long-lasting results and not fall backward, slow and steady always wins the race.

Why Should I Use SEO Tools if It Takes a While to See Results?

Think back to each passing New Year. The typical New Year’s resolution is to go on a diet and lose some weight. Most of the time when this happens, this sudden resolution ends after only a few months because people would not see any significant changes as quickly as they would like to see. That is why it is called a lifestyle change, rather than a fad diet or a “quick fix.” SEO is the same way. Results do not change overnight. Instead, it takes consistent optimization for a minimum of 4 months until you begin to see a change in traffic or your google search rankings. If you stay diligent and continue running your marathon, you will reach the finish line and see a significant improvement.

SEO Professionals That Handle Your SEO All at One Cost

Reach Marketing Pro is a leading industry expert on what it takes to grow your social engagement. We offer a full-fledged SEO marketing service that kickstarts your organic strategy from the ground up, creating captivating content using graphics, photos, and videos across your website pages and blog posts. Our close-knit team includes Search Engine Optimization Specialists who can boost your SEO rankings by utilizing the most optimal SEO tools and software on the market. By leveraging proper optimization, data-driven keywords, and SEO marketing strategies, we will have your business ranking higher in SERPs – ahead of your competition. We are industry experts who specialize in content creation, backlinking, website crawling, SEO, and keyword analytics that can benefit your business’s website traffic and profitability in the long run.

Visit our SEO services page to learn more.
March 9, 2022
How to Do Keyword Research for SEO the Right Way
What is Keyword Research & Analysis?

SEO keyword research requires finding the terms that users are looking for in the search engines. Additionally, SEO keyword analysis determines which of the phrases being searched are beneficial for your company to rank for and target. Keyword research also relates to SEM, and it is pretty essential for PPC marketing. While keyword research and analysis are crucial for SEO and SEM, the process and keywords used for each are different.

Why Keyword Research & Analysis are Vital for SEO

Keyword research is imperative when laying out the website navigation, naming the URL, and adding content to each page. How else will you know that your content will perform well? A hunch? A gamble? No, you should always take a data-driven approach. You want the appropriate terms taking center stage so your audience can find you. If you fail to do your keyword research before plotting out these pages, you could miss out on valuable traffic or struggle to rank at all.

The Best Keyword Research Tools to Use

If you want to know how to research keywords for SEO, you could start with some free tools. We will show you our favorite keyword research tools, some of which are free.
- SEMrush: Provides SEO, content, PPC, social media, and competitive research.
- Ahrefs: Complete SEO toolset to help your site rank.
- Moz: Tools focused on SEO, link building, inbound marketing, and content marketing.
- Google’s Keyword Planner: Offers insight into top search words and how they are used on a global, national, and local level.
- Ubersuggest: Shows you how others are using keywords for an advantage.
- Google Trends: Find the topics that people are searching for now and get content creation insights.
- QuestionDB: Database of user questions to help you generate content.
- Wordstream: Allows you to create, optimize, manage, and measure search content.
- Google’s People Also Ask Enhanced SERP Feature: Shows you the questions people are asking related to the inputted search query.
Knowing how to pick keywords is only one piece of the puzzle. While many of these SEO tools are free and will get you started, it’s vital to have a paid-for toolbox to work with for proven success. It’s also wise to cross-reference your advanced keyword research among two tools to ensure you are on track with multiple databases.

How to Analyze SEO Keyword Metrics

To succeed with keyword analysis, you must know how to measure SEO keyword metrics and make necessary changes. It’s essential to understand what these terms mean, how each drives traffic, and how to use them as a compass for directing your content path.
- Search Volume: Average monthly search volume for any given keyword typically over a 12-month period.
- Trend: The interest of searchers for a given keyword typically over a rolling 12-month period.
- Keyword Difficulty: This shows how hard it would be for a website to rank organically on the 1st page of Google for any given keyword.
- CPC: Cost per click shows the average price advertisers pay for a user’s click on an ad triggered by any given keyword in Google Ads.
- Density: Level of competition between advertisers bidding on the same keyword within their PPC/SEM campaigns. Don’t mistake this for keyword density in terms of SEO.
- SERP Features: Enhanced results includes Instant Answer, Knowledge Panel, Carousel, Local Pack, Top Stories, Image Pack, Site Links, Reviews, Twitter, Video, Featured Video, Featured Snippet, Image, Adwords Top, Adwords Bottom, Shopping Ads, Hotels Pack, Jobs Search, Video Carousel, People Also Ask, FAQ and Flights.
- Search Results: The number of URLs displayed in all organic search results for a chosen keyword phrase.
How to Do Keyword Research & Find SEO Keyword Ideas

With your keyword tools in mind, you can now perform some research to get data-driven ideas for your SEO content. You must understand who your target audience is and work within your chosen niche. Type some relevant keywords into the tools to see what you should rank for and relevant to your business. These SEO tools will also show you any long-tail keywords or question-based queries that you could use to increase search volume and click-through rates. Also, examine the time of year these words are searched (i.e. their trend) and the difficulty you might face against your competition.

Understanding Search Intent & Why It Matters for Keyword Research in SEO/SEM

Search intent is understanding and knowing what a user is looking for when they input a specific query. When you perform keyword research, you want to consider search intent. If you’re going to educate your audience, your search intent should reflect understanding a product or service. You can break down the search intent of keyword phrases into two broad categories: an informational, research-based search intent vs. a buyer’s, conversion-based search intent. One represents the intent to learn, whereas the other represents the intent to convert. However, your pages can still rank high if you want to appeal to the purchase or conversion intent. With SEM, the intent is always to create a conversion. Without the right intent-based keywords, your ad copy won’t convert and will cost you more money in the long run. This could result from including too many research-based keywords in your ad groups that are not intended to convert by design. You may indeed get conversions on research-based keywords, but you won’t have a desirable conversion rate, and your spending could get out of hand. To perform keyword research for SEM/PPC, you can use similar methods as you would with eCommerce keyword research.

National vs. Local Keyword Research

When looking for professional keyword research services, you want to choose a digital marketing company that can focus on helping you rank locally and/or nationally. Local SEO and national SEO can be quite different. Many companies overlook your local audience and go straight to the national level, but that means you miss doing business in your region. Additionally, most keyword research tools focus solely on national keyword data, which doesn’t help your small business targeting a local area or specific region. Agencies that understand this know that all SEO keyword metrics must be cross-referenced locally and nationally to ensure the best keyword strategy is in place.

Don’t Have the Time to Build SEO Success for Your Business? Partner with Us!

Reach Marketing Pro is dedicated to providing professional, advanced keyword research services that improve your website’s digital footprint through SEO (organic) and SEM (paid). Our SEO agency partners with you to accelerate your search engine efforts, so you rank on the first page of Google for the terms that matter most to your business. We can increase your keyword rankings, create data-driven, keyword-driven content that allows you to succeed, and help you get found on both the local and national levels. Contact us today for your free SEO consultation.
August 6, 2021