Reach Marketing Pro

Category: Social Media

  • Content Marketing ROI: Importance of Unique SEO Content & How it Can Become the Highest ROI Driver Over Time

    Content Marketing ROI: Importance of Unique SEO Content & How it Can Become the Highest ROI Driver Over Time

    As a business owner, your SEO content marketing ROI can take some time, but it’s necessary in an oversaturated digital market. Depending on various factors like content quality, output, and competitive landscape, seeing the ROI of SEO can take four months to one year on average.  

    However, it can become your brand’s highest ROI driver over time with consistent content creation and performance monitoring. 

    Learn why investing in content marketing is crucial for your bottom line and why it’s worth keeping your SEO ship sailing.  

    Content Marketing ROI: Why Creating Unique SEO Content Matters for Your Bottom Line

    A person having success in their digital marketing with high reviews and metrics

    SEO content marketing is more than just blogs. It also includes website copy, like your home page, product/service category pages, and Google Business Profile. Business owners often understand the importance of SEO content. However, they commonly make mistakes when creating it, like repeating the same content without added value or proper optimization. 

    Here’s why creating unique content is essential to maximize your SEO ROI and how to optimize it for better results.

    Unique SEO Content Optimizes Your Online Visibility

    As mentioned above, companies create SEO content because they know they must do it to remain competitive. But it’s not uncommon to find them repeating the same information already out there—leading to lower SERP rankings and SEO ROI because they’re not providing additional value.

    To increase your content marketing ROI, you must create unique content to stand out in the SERPs. Even if you’re covering the same topic, use your expertise to add a different perspective or create new media your competitors aren’t doing, like industry expert quotes from your podcast or creating custom infographics that visualize your information. 

    High-Quality SEO Content Builds Your Brand’s Credibility

    You’ve likely heard of the term “high-quality content.” But, what does that mean exactly, and how does it apply to SEO? High-quality content must follow Google’s E-E-A-T guidelines to achieve optimal SEO results.

    E-E-A-T stands for Expertise, Experience, Authoritativeness, and Trustworthiness. It’s Google’s content framework designed to provide more relevant results when users search for information online.

    Low-quality content like no external links, lengthy paragraphs, and disorganized heading structures negatively impacts your SEO. Remember, you’re still writing for humans, not just search engines. If your content is hard to read, over-optimizes keywords unnaturally, or repeats the same information as your competitors, it’ll hinder your SEO performance. 

    Creating E-E-A-T content helps establish your company as an authority in your niche—which, in return, builds brand credibility and trust. It shows your brand invests in quality SEO content and prioritizes being a valuable resource for users to reference. 

    When 81% of consumers nowadays need to trust a brand before they buy from them, it’s critical to earn that to maximize your content marketing ROI.

    High-Performing SEO Content Generates Website Leads & Conversions

    A person generating leads down the sales marketing funnel

    A recent Forbes study found that 74% of companies boosted their lead generation from content marketing alone. They also reported businesses can increase their conversion rate six times higher than their competitors with content marketing. 

    In addition to creating quality E-E-A-T content, it should also be actionable. Encouraging users to take action on your content can generate more website leads and conversions, not just organic traffic—which can promote the highest ROI! 

    How Do You Measure SEO Content Marketing Success? 

    Measuring SEO content success depends on your company’s goals and investments. You may have different KPIs, like expanding your market reach as a startup or driving more sales as an e-commerce brand. 

    Additionally, you’re probably investing in SEO platforms, analytics software, graphic design services, and content management systems (CMS) that impact your ROI calculations. 

    Regardless of your business objectives and SEO tools, below are the top metrics used to measure the ROI of content marketing and how to optimize your content for them. 

    Organic Website Traffic

    Generating organic website traffic is one of the main purposes of SEO content marketing. It measures your content’s success by demonstrating how many people came to your site because of it. It’s a primary source to get more users to your site through various pages.

    Ways to optimize your SEO content for organic traffic include:

    • Use the right keyword search intent to provide valuable, relevant content (Ex: transactional intent for product pages and informational for blogs) 
    • Optimize your content’s metadata for Google to crawl/index easier and promote audience discovery when they search with relevant search queries (Ex: target keywords in meta descriptions, headings, page URL, etc.)
    • Design high-quality infographics for comprehensive subject matter to strengthen your content’s readability and brand recognition

    Leads Generated

    A person attracting multiple business leads with a magnet and megaphone

    The number of leads generated from your content measures how influential it was in encouraging users to take action. Whether it’s downloading your free guides or submitting a contact form on your service page, increasing your content’s engagement attracts more potential customers. 

    Ways to optimize your SEO content for lead generation include:

    • Implement different linkbuilding strategies beyond cold emailing to boost your site’s Domain Authority and brand credibility (Ex: social media shoutouts, guest bloggers, email newsletter mentions after industry conventions)
    • Cross-promote your content on social media and Google Business Profile to capture leads in multiple locations 
    • Send non-spammy email newsletters of your content to loyal and past customers who find your brand valuable 

    Conversion Rate

    Generating organic traffic and leads with your content won’t matter with a declining conversion rate—especially when striving for a profitable SEO ROI. It measures how effectively your content attracts visitors and converts them into customers.

    Ways to optimize your SEO content for conversions include:

    • Add valuable CTA buttons, like free consultations or software demos, throughout your content sparingly to prevent over-spamming
    • Use relevant minimal pop-ups to help guide users along their buyer’s journey without being too aggressive 
    • Link to your email newsletter sign-ups to capture strong lead contacts and nurture them into conversions

    Bounce Rate

    Bounce rate measures your SEO content’s ROI by how long it takes them to leave. If users aren’t reading or viewing your content because they’re leaving your site quickly, you can optimize it to encourage them to stay. 

    Optimizing your SEO content to reduce bounce rates is by making it more engaging and easy to navigate. You can embed how-to assembly product videos or write long-form content, so users spend more time on your page. 

    But one of the top reasons brands see their website’s bounce rate so high is poor user experience (UX). If your website has a slow page loading speed or is hard to view on mobile devices like small text, it will negatively impact your content performance from users bouncing because it’s difficult to navigate. 

    You can strengthen your content’s UX by compressing large file images that are slowing your page load speed and optimizing it for mobile with responsive website design layouts to adjust how it looks on any device. 

    Sales/Revenue

    A person celebrating their sales revenue in front of a laptop

    Your SEO ROI is technically calculated by the profit or your sales/revenue after your content marketing expenses: 

    (Return – Content Investment) / Content Investment x 100 = ROI %

    This formula measures content marketing success because it calculates if your ROI is profitable. If content ROI isn’t profitable, double-check if you’re maximizing your SEO software platforms. You may have multiple tools that can be consolidated or aren’t utilizing offered features to the fullest, like content and keyword gap analysis from your competitors. 

    There are multiple ways to optimize your SEO content for revenue generation:

    • Aligning SEO and SEM Marketing: Boost sales by generating paid search traffic and ranking for transactional keywords for audiences who are ready to buy
    • Customer Testimonials Web Page: Embed your Google Business Profile reviews or Instagram feed’s social proof to build your brand’s credibility with stronger reputation management 
    • Free Trial CTAs: Offer something valuable that doesn’t require much of your audience in return to motivate them to submit their contact information

    Maximize Your Content Marketing ROI with an SEO Digital Marketing Agency

    Creating valuable SEO content that supports your bottom line effectively is a consistent process and takes time. As a business owner, you have plenty on your plate already, with managing your company and being an expert in your niche. If your brand invests in SEO content marketing, you can better maximize your budget with expert marketers. 

    At Reach Marketing Pro, our team has extensive experience in SEO content marketing for various verticals. From developing keyword-research-driven strategies to conducting competitor SERP analysis for content opportunities and creating custom visuals to strengthen its performance, we can do it all.  

    We’ll also provide in-depth monthly reporting to measure your SEO content strategy’s success and ensure they generate profitable ROI for your revenue goals.

    Don’t create content for the sake of doing it. Get optimal results with your investment instead. 

    Learn more about our SEO content marketing services or contact us today! 

  • How to Use Canva to Create Stunning Graphics for Content Marketing

    How to Use Canva to Create Stunning Graphics for Content Marketing

    You know the importance of creating graphics for your content. But is it effectively supporting your business’s content marketing strategy? Visuals play a crucial role in your digital marketing efforts. It’s how your target audience will first absorb your content immediately. 

    If the graphics don’t align with your unique brand, are overdesigned, or don’t connect with the written content it’s paired with, users will quickly scroll past it. 

    That’s where Canva comes in. You may already be familiar with or heard of it, as it’s one of the most used graphic design platforms because it’s user-friendly.

    Whether you have a graphic designer, a content marketer, or doing DIY, here’s how to use Canva to create stunning graphics that support your bottom line—even if you’re not design savvy. 

    Canva: How to FAQs

    A person practicing graphic design on a tablet and computer of a woman

    Anyone can learn how to use Canva, regardless of whether you have prior graphic design experience. Here are some of the most FAQs if you’re new to this application. 

    What is Canva? 

    Canva is a graphic design platform for creating content visuals. You can use it for free or buy a Canva Pro subscription to access premium features, like exclusive stock imagery

    Is Canva Easy to Use? 

    Canva is easy to use because it offers template-based designs to create graphics. Although you can design visuals from scratch, it’s designed to be user-friendly with its template editor-based application. 

    What is Canva Used For? 

    Canva can be used for vast types of content marketing, including social media posts, blog infographics, flyers, and paid ad creatives. However, it can do more than content marketing, like resumes, cover letters, and sales slideshows.

    How to Use Canva to Create Effective Digital Marketing Content

    Did you know that visual content receives 94% more views than text-only content? That’s why, you must create compelling visual content to increase brand awareness, market reach, and even SEO. 

    Here’s a step-by-step guide on how to use Canva for digital marketing to ensure it’s effective.

    Understand Your Content Marketing Goals First

    What are your content goals with the graphics you want to create when using Canva? Knowing the purpose of the visuals you’re designing is more than where they go. It should also support your content marketing goals. 

    For example, if you want to increase engagement on a social media post, consider visuals that interact with your audience more, like polls or giveaways. That way, you create the best graphics that support your content strategy.

    Choose a Design Template

    A screenshot of Canva's Template design options

    Once you create a Canva account, you’ll see a Home dashboard view. If you want to use Canva’s pre-designed templates, click Templates on the left-side navigation bar underneath Projects. They offer free and paid Canva Pro templates organized into various categories and subcategories. 

    These template categories include content types like social media, videos, and themed designs like holidays and industries. It even provides platform-specific specs, like Instagram image ad carousels and LinkedIn profile banners for you.

    Customize Your Design Template

    After selecting your template, next is customizing it—one of the most impactful design steps you take. While Canva’s templates are a solid foundation, you must tailor the visuals to your brand and target audience. 

    Don’t get overwhelmed with this part. Canva makes it simple to customize your graphics with its design tools on the same left-side navigation bar. You can drag and drop various elements, including photos or videos from their stock visual library, pre-designed headings, shapes, and more.

    Customizing your Canva design templates should include:

    Matching Your Branding Visual Guidelines

    A screenshot of Canva's Brand Template with side-by-side graphic comparisons

    Update the template with your company brand colors, fonts, and logo. The templates or graphics will show a color palette used in the visual at the top of your design draft. You can even set up your branding guidelines under Brand Templates to save it for future designs. Brand Template includes your logos, brand colors, fonts, voice, and more. 

    Aligning Your Brand’s Messaging

    Write with your brand’s tone, audience, and platform it’ll be on in mind. Does your business use humor like memes? Do you want a corporate tone with simple and professional graphics? Will these visuals be placed on your website’s home page or business cards?

    Consider your company’s personality and where the graphics will go when creating text. That way, you’ll know how much to write, the font size to use, and how to develop your messaging.

    Personalizing Your Visuals 

    Include original product, event, or staff images when possible. If you want to get creative, you can even draw on your graphics with multiple width points, highlighters, and colors. Other design features include free screen recorders for tutorials, photo filters, and image frames. 

    Download Your Created Content

    Once your graphics are created and reviewed, the last step is downloading them. In the top right corner, click Share ⬆ and click Download ⬇ in the drop-down menu. 

    You’ll find seven download file type options:

    • PNG: Best for complex images and illustrations
    • JPG: Best for sharing
    • PDF Standard: Best for sharing documents and emailing
    • PDF Print: Best for printing documents
    • SVG: Best for web design and animations
    • MPG: Only for high-quality videos
    • GIF: Only for short clips with no sound  

    Using the correct download file for your graphics ensures they have the proper formatting.

    Common Canva Design Mistakes to Avoid

    Avoiding design mistakes can seem daunting, especially if you don’t know how to use Canva. Luckily, Canva offers help pages like its Design School, offering free lessons and courses on using its tools for the most effective designs. They also have a Learn blog where you can learn more tips on graphic design, branding, content marketing, and more. 

    In addition to Canva’s resources, here are some of the most common design mistakes to avoid when using this platform. 

    Overdesigning Graphics

    A screenshot of a Canva graphic design draft and sharing a Collaboration Link

    Don’t overdo the elements in your graphics. It can harm your content performance if it’s over-designed. 

    Common overdesigning mistakes businesses make when using Canva include: 

    • Too much text
    • Not enough white space
    • Overstretching images that become blurry
    • Font on dynamic patterned backgrounds 
    • Too many font styles

    Overdesigning graphics can confuse and overwhelm users because there isn’t a focal point. It can also harm your website’s content rankings due to poor image SEO practices. 

    With Search Generative Experience becoming more widely used, if Google can’t match your graphics with what users are looking for in Image Search from poor image quality, you can miss ranking and customer opportunities.

    Share a collaboration link to test your graphic designs with your colleagues. Click Share ⬆ in the top right corner, next to your image file name. You can set specific user permissions to give people access to your draft if they want to hop in and design or share a Collaboration Link as a preview only. 

    Under-designing Graphics

    Using Canva for graphic design shouldn’t just be copied and pasted if you want to create stunning visuals that support your content marketing strategy. While stock photos and pre-designed graphics work for some companies, you can gain a competitive advantage with brand awareness through personalized visuals.

    Common under-designing mistakes businesses make when using Canva include: 

    • No logos 
    • No brand tone or personality 
    • Misaligned branding design guidelines by using different fonts and colors
    • Not editing the template enough or at all 

    As one of the most popular content design platforms, people can likely spot a Canva graphic without customization. It’s like ChatGPT. You can spot pre-created content by the way it’s written or designed due to its template. 

    Remember, Canva is your canvas. You’re the creator!

    Not Considering User Experience

    A screenshot of Canva's Resize and Magic Switch tool inside a design draft

    If your audience has trouble reading your graphics on mobile or if the visuals are random for the written text it’s paired with, you risk poor user experience (UX) design in your content. UX design impacts all facets of content marketing, including website design, SEO, and conversion rates. You must make it easy for your audience to understand and absorb your graphics—or your competitors will.

    Common UX design mistakes businesses make when using Canva include: 

    • Hard-to-read fonts 
    • Lack of contrasting colors to balance the visual
    • Not resizing graphics for various platforms
    • No clickable URLs when applicable (products, CTA buttons, etc.)
    • Mixed brand messaging—unclear what you’re selling, inconsistent imagery, etc. 
    • Irrelevant stock photos or graphics 

    To prevent UX design mistakes when using Canva for graphic design, ensure you test them first. Send Collaboration Links to colleagues and have them check how the visuals look on desktop and mobile. Using graphics as part of the same series can maintain more brand consistency if you’re creating multiple ones within the same project. 

    Lastly, always resize your images if you’re using the same graphics for different platforms. With a Canva Pro account, you resize graphics instantly via the Resize & Magic Switch tool in the top left corner of your design draft. 

    If you don’t have Canva Pro, you can copy and paste your design into a blank project with the right specs, but it requires manual re-positioning of your graphic elements. 

    Elevate Your Content Marketing Graphics Beyond Templates

    While Canva makes it simple to create visuals and customize their templates, working with professional graphic designers can elevate your content marketing strategy. Graphic designers offer more competitive positioning, brand consistency, and customization options with non-template-based applications with more design capabilities. 

    At Reach Marketing Pro, our graphic design services can personalize your visuals to enhance your content marketing further. We have extensive experience in web design, digital/print publications, packaging, motion graphics, original illustrations, and more. 

    Contact us to help bring your brand’s vision to life!

  • The Future of AI Marketing: Current Trends & Predictions

    The Future of AI Marketing: Current Trends & Predictions

    Artificial intelligence (AI) is going to replace digital marketing. AI doesn’t create original content. These are common, yet understandable experiences of AI marketing for business owners in today’s online realm. It has disrupted the digital marketplace in almost every facet, including graphic design, advertising, SEO, and VR. 

    Since it’s still relatively new, there are risks of improper use of artificial intelligence and marketing. Unedited AI-written content has become unintentionally plagiarized and customer service chatbots have human language constraints. Whether you’ve adopted marketing AI or not, it’s here to stay and will only evolve. 

    So, how does your business successfully adapt to emerging AI technologies? 

    Learn more about the current trends in AI, our future predictions based on trending insights, and how you can better embrace AI to enhance your digital marketing strategies.  

    5 Artificial Intelligence Current Trends in Marketing

    A graphic of a marketing team using artificial intelligence for various marketing-related tasks

    AI’s impact on marketing is vast with many automated features and applications offering businesses new ways to optimize their online presence. Below are the five most popular AI marketing tools used currently and the benefits they’re providing. 

    AI Content Writing

    You’ve most likely heard of ChatGPT as one of the most used AI platforms for content writing today. ChatGPT was a groundbreaking AI chatbot that revolutionized the way we create content online. Grammarly also had a major industry influence and changed how we proofread content with prompted edit suggestions. 

    Some of the most popular generated features of AI content writing tools include:

    • Content topic ideas and outlines
    • Content analysis and summaries
    • Content editing
    • Coding language
    • Text production

    To avoid AI content writing applications from doing more harm than good, you must use it as a foundation—not a complete solution. Copying and pasting generated content without checking if the information is accurate and editing it to create unique content puts your business at risk of distributing misinformation or even plagiarism, as it’s largely unregulated and still new. 

    We’ve seen the rise of AI content writers specialized in integrating artificial intelligence to optimize their content creation processes. AI marketers enter detailed prompts with preliminary research to generate more accurate and humanized AI-written content faster. Web programmers generate code to write, debug, and analyze coding languages to save time. 

    Generate ideas from AI content creation applications to get creative inspiration instead and stay up-to-date with changing AI copyright laws. It will help streamline your content creation workflows while preventing legal challenges. 

    Search Generative Experience (SGE)

    Many people have interacted with Search Generative Experience (SGE) largely for its famous AI image generator. Users can enter random image details and SGE acts as a graphic designer bot to create the exact visual you prompted. However, businesses are now using SGE to strengthen their SEO. 

    Some of SGE’s most popular SEO features include:

    • AI-powered SERP overviews
    • Product and shopping ad image searches
    • Follow-up question-based search queries
    • Google Business Profile snapshot previews

    SGE doesn’t replace standard SEO. It relies on human-written content to generate results. That’s why you must know how to leverage both to deliver the best, most relevant, and most streamlined search results possible to your target audience when looking up information related to your business online. 

    To accomplish this, you must optimize your website for Google AI search. Create quality E-E-A-T content with strong backlinks, metadata, and user experience (UX) that SGE algorithms reward. SGE can create a generated overview of your site’s information while linking back to it if you create a higher standard of information quality for your users with traditional SEO optimization. 

    Also, utilize SGE website audits to identify the most important keyword rankings you can’t afford to lose first. It provides an SGE impact analysis to measure your site’s SGE-SEO performance to see how it’ll perform in Google’s AI search engine. 

    Customer Service Chatbots

    A graphic of a man messaging a customer service chatbot for more information

    Although customer service chatbots have been around for some time, there are new AI marketing features that are increasing their capabilities.

    Some of the most popular customer service chatbot features include:

    • Decision-tree prompts to transfer customers to the correct departments
    • Deeper understanding of conversational customer language
    • 24/7 customer service support 

    With advanced automated features, chatbots are solving customer service issues without the need for phone operators, reducing call wait times and bottlenecks contributing to poor customer satisfaction. 

    Project Management Automation

    Popular project management AI tools, like Asana, Jira, and Monday.com, are widely used in businesses for organizing and streamlining their internal workflows.  

    Some of the most-used project management automated features include:

    • Task triggers and rules
    • Recurring tasks
    • Customized task deadlines
    • Team project collaboration spaces
    • Multiple task list views (lists, boards, calendars, etc.)

    Having an automated project management platform is a requirement for businesses nowadays. Without an application that centralizes your tasks and team, it’s like operating in the dark.

    AI Advertising

    Illustration of a robot and people working together for new marketing ideas

    Advertising with AI marketing offers more personalized ads and audience targeting to streamline purchase decisions. With advanced predictive analytics and audience segmentation, AI advertising can categorize personas at each stage of the marketing funnel with web behavioral insights. 

    They can assess which advertising platforms and materials have the best performance for specific groups of people through views and engagement metrics. That way, businesses can better personalize how they create ads for each persona and connect with them where they are on their buyer’s journey for a hyper-personalized shopping experience. 

    Popular AI advertising features include:

    • Real-time bidding
    • A/B testing optimization
    • Advanced audience segmentation and targeting
    • Predictive ad performance analysis

    When you understand your ideal customer’s online behavior, you can better predict how they’ll respond to your content and provide customized solutions. 

    5 Predictions On the Future of AI in Marketing 

    Based on these current AI marketing trends, how will AI affect marketing in the future? While it’s hard to know exactly how far advanced AI will become and how fast it will evolve, we predict the five following future trends will occur: 

    Stronger Understanding of Branding Guidelines & Human Language

    One of the biggest challenges that AI marketing platforms currently face is their understanding of the human language. People nowadays can spot AI-written content as it uses the same robotic tone with long run-on sentences and fluff that doesn’t sound human. 

    Based on these constraints, we believe that AI digital marketing tools will advance their machine learning processes to reduce the humanization required. We predict that they’ll have a stronger contextual awareness and understand personalized tones to generate more uniquely branded content.

    Advanced Customer Behavioral Analysis

    Illustration of two people strategizing about digital consumer behavior

    While engagement analytics are available in AI marketing platforms, we believe that their consumer behavioral analysis will advance with more comprehensive data insights. They’ll be able to achieve more accurate campaign performance predictions with greater machine learning tools.

    We think AI digital marketing tools will have an increased awareness of consumer behavioral trends and ROI projections to help businesses stay ahead of the competition by using consumer data more effectively in their marketing campaigns. AI is designed to continuously learn, so we believe it will help brands make better data-driven marketing decisions in real time.  

    Enhanced Ad Target Marketing

    AI advertising platforms currently have predictive analytics, and we foresee this feature will be enhanced in the future to strengthen audience targeting. They’ll be able to build audience profiles more accurately with their advanced customer behavioral analysis and segmentation. 

    These tools will be able to analyze comprehensive user data, personalize human language, and offer behavioral prediction analytics based on these valuable insights. It will automate and fine-tune businesses’ buyer persona profiles to better target the right audiences. 

    However, we think integrating AI advertising with traditional marketing strategies will remain imperative to achieve the most accurate results until new capabilities become available.

    AI Integration with AR & VR

    A graphic of a woman using VR to shop for products online

    The future of AI in marketing will most likely evolve more into AR and VR. We predict VR assistant avatars with detailed rendering will replace chatbots to provide a more “human-like” shopping experience. It’ll be able to try on clothes in different colors and make styling suggestions based on your home’s specs, customer profile, and purchasing history. 

    While brands like Amazon currently have AR camera views, like seeing how furniture looks in your home before buying, it will become more interactive and advanced. 

    AI will also utilize enhanced sensory technology for AR to create a real-life immersive experience where simulations can interact with dynamic environments in the real world better. 

    AI Video Marketing: Pre & Post-Production

    Video marketing currently utilizes AI tools for features like viewer behavioral analysis data on live streams and generated video content. While AI video marketing is being implemented, we believe it will enhance pre and post-production processes more efficiently. It will be able to edit raw footage, transcribe audio to create scripts, and render higher-quality animations faster. 

    However, until new advancements are made, we believe that video marketers will still need to edit AI-powered video content to ensure it’s AI copyright compliant. 

    Generate Better Results with AI & Human-Driven Marketing

    Although AI can do most of the heavy lifting, it doesn’t replace professional digital marketing. That’s why combining human-driven and AI marketing is imperative when marketing your business online while it’s still new. 

    At Reach Marketing Pro, we have extensive experience with humanizing and tailoring AI-enabled marketing to optimize your strategies for the best results possible. We’ll also keep you informed throughout the process with monthly performance reports to measure and track success. 

    Ready to stop worrying about AI and embrace AI digital marketing?

    Learn more about our digital marketing services, or contact us for any questions today! 

  • How to Write Content For a Website That Ranks On Google

    How to Write Content For a Website That Ranks On Google

    You may know how to write content for a website. But to create high-quality content that ranks high on Google’s SERPs is a different ballgame. It requires an SEO content strategy with target keywords (that aren’t just the highest volume and lowest keyword difficulty), optimization, and unique storytelling for each piece to connect with your audience.

    SEO content writing is a major facet of digital marketing today. If you aren’t writing for search engine optimization and your consumers effectively, your brand is essentially invisible online in a competitive digital market.

    Here’s how to write content for your website to improve its performance in the SERPs and better support your bottom line.

    How to Write Website Content That Ranks

    Brands often make mistakes when writing website content, like spammy sales language in informational blogs or keyword stuffing on service pages that doesn’t sound natural. It can do the opposite of what you’re trying to achieve with your SEO since Google doesn’t reward content that isn’t relevant or helpful.

    While you’re writing content for Google, you must have your audience’s questions, concerns, and pain points in mind to have high-ranking content. Remember, you’re still writing for humans—not just search engines!

    Below is a step-by-step guide on how to write content for a website to achieve higher rankings.

    Create a Content Outline to Structure the Web Page

    Before you begin writing SEO website content, create an outline first. It acts as a template for everything you need from start to finish to ensure you don’t make mistakes or miss any crucial steps along the way.

    Create Your Web Page’s Content Structure

    Whether it’s web copy or a blog post, most SEO content structures are similar in their processes.

    When creating your outline, include the following placeholders to fill in as you go:

    • Title
    • Target and secondary keywords with volume and keyword difficulty
    • Internal links
    • External links
    • Headings
    • Call to action (CTA)
    • Estimated word count

    Content outlines will differ in detail depending on the type you’re creating. For example, product page copy is short-form and will most likely use social proof as their external links. On the other hand, blogs will link to external reputable resources and can be short or long-form.

    Keep in mind that you’ll update this as you go, and an outline shouldn’t be set in stone as you may discover new information when writing.

    Understand Your Content Goals and Target Audience

    Illustration of a SEO content marketing funnel

    Do you know the goals for the content you’re creating and who you’re trying to reach? If you don’t know the strategic importance of each piece of content you’re creating, it won’t be effective and can negatively impact its SEO performance.

    When you have a topic that you want to write about, ask yourself, “Who are the readers of this content?” If you don’t know the exact audience demographics, reference the content marketing funnel.

    By creating unique content for each funnel stage, you can meet your users where they are in their buyer’s journey. Some consumers may be ready to buy in the bottom funnel and want a straightforward answer before purchasing instead of reading an in-depth top-funnel blog.

    Others may be in the middle funnel stage and want an accurate comparison between two products that aren’t clearly biased to make a better purchase decision.

    Here’s where common SEO content categories fall in the marketing funnel:

    • Top-Funnel (Awareness): How-to’s, informational videos, etc.
    • Middle-Funnel (Consideration): Comparison blogs, complete guides, case studies, etc.
    • Bottom-Funnel (Decision): Paid search ads, product pages, landing pages, etc.

    When you understand your content goals and reader demographics for each piece, you can better solve their needs. It also sets you up for better success during keyword research, so you select the right search intent based on the funnel stage you’re writing in—which we’ll dive into more below.

    Choose Your Web Page’s Topic

    After determining your content goals, target audience, and funnel stage, brainstorm a general topic of what you want it to cover. This is the first step you’ll take when starting keyword research. You’ll end up finalizing the topic later once you have a target keyword.

    Conduct Keyword Research for Target and Secondary Keywords

    As mentioned above, your keyword research should do more than select the ones with the lowest keyword difficulty and highest search volume. While these attributes can find you great SEO opportunities, they shouldn’t be the only factors to consider if you want to target the best keywords in your content.

    Below is a step-by-step process for effective keyword research and avoiding common mistakes.

    Perform a Competitor SERP Analysis

    In the first step of your keyword research, search for your general topic on Google and review the top SERPs—those are your direct competitors for this content piece. Also known as a competitor SERP analysis, it provides insights that Google is showing you what qualifies as top-ranking content for that topic. It’s like finding out the secret SEO sauce.

    However, this doesn’t mean to copy what your competition is doing exactly. Google doesn’t reward duplicate content without added value, either.

    Analyze the attributes that contribute to their higher rankings and see what they all share in common, including:

    • Word count
    • Headings
    • Backlinks
    • Visuals

    Also, look for key details they might be missing where you can position your SEO content to outrank. Remember, Google prioritizes helpfulness and relevance. If you find that the competition is only providing surface-level details on the topic or lacks infographics to visually support the content, this can help your website rank higher in the SERPs.

    Run a Competitor Content Audit

    Image of a competitor SERP analysis between Nike and Adidas

    Next, take those top-ranking pages you found and do a content audit. Utilize SEO tools, like SEMRush and Ahrefs to analyze its performance. They have features like content gap and backlink analysis to see what’s contributing to its high SERP ranking with recommendations you can do to outrank.

    Check for the following during a competitor content audit:

    • Backlinks: Check which sites are linking to their page and their Domain Authority so you can try to earn a backlink from them, too.
    • Keywords: Look at the keywords they used and build a keyword list to optimize yours with it, too.
    • Performance: Analyze the content’s performance metrics, including traffic and engagement (clicks, comments, shares) to measure the topic’s success.

    With this approach, you’ll be able to streamline your keyword research process next.

    Conduct Keyword Research

    Image of Keyword Research via SEMrush

    After a competitor SERP analysis and content audit, you now have a base list of target keywords. Don’t just copy the competition’s keyword lists. One of the most common mistakes brands make with keyword research is wrong search intent—the general reason behind a user’s search query.

    While some content has mixed search intent, it’s not always the best-case scenario. For example, if you optimize a top-funnel (informational) blog with bottom-funnel (transactional) keywords, it can turn users away because it’s not relevant to what they’re searching for. They’re looking for helpful information, not product pages or shopping ads.

    Remember, Google doesn’t reward irrelevancy if you use the wrong keyword search intent for your SEO content. Confirm the keywords are aligned with your content’s funnel stage by comparing the search intent.

    Search intent keyword examples include:

    • Informational (Top Funnel): how-to, what is, tips
    • Commercial (Middle Funnel): brand vs. brand, best recommendations
    • Navigational (Bottom Funnel): directions, branded keywords
    • Transactional (Bottom Funnel): for sale, buy, discount

    You can also automate this process with SEO platforms, which tell you a keyword’s search intent. This way you know which keywords to use based on the persona’s funnel stage you’re targeting.

    In addition to search intent and standard keyword metrics, like search volume and keyword difficulty, look for other types of keywords that can boost your content’s performance. Long-tail and question-based keywords are also effective keyword research strategies for SEO content writing.

    According to a study, 92% of search queries use long-tail keywords to find more specific results. Keywords with low search volume and keyword difficulty can also be great low-hanging fruit opportunities to boost organic traffic in your website’s content—so don’t rule those out!

    From there, you can build your finalized keyword list to select your focus and secondary keywords to optimize your content.

    Update Your Content Outline

    Now that you have your target and secondary keywords set, go back to your outline to update your content structure:

    • Create a title with your target keyword and search intent in mind
    • Write headings with focus and secondary keywords naturally
    • Add external and internal links you want to include

    This outline will be the foundation you’ll need to finally start writing website content.

    Write E-E-A-T Content With Your Audience in Mind

    With the preliminary steps complete, you can now begin your SEO content writing process. If you don’t know how to write content for a website, reference Google’s E-E-A-T framework. It’s their content model that can help you create helpful and relevant information that their algorithms prioritize.

    E-E-A-T stands for Expertise, Experience, Authoritativeness, and Trustworthiness. It’s designed to provide users with a higher standard of content and a better search experience when looking for information online.

    SEO Content Writing Mistakes to Avoid

    Many businesses always reference “high-quality content,” but do you know what that entails?

    Examples of low-quality E-E-A-T content include:

    • Copying competitor content without added value
    • Long paragraphs with more than 5+ rows
    • Using too many internal links
    • Disorganized heading structure
    • Bullet point lists with no transition text in between

    All the efforts you put into writing content for your website can harm its SEO performance if you’re making these mistakes when creating it.

    How to Write Content for Your Website Effectively
    With an understanding of SEO writing mistakes to avoid, here are the best practices you should follow.
    Examples of high-quality E-E-A-T content include:
    ● Easy Readability: Small paragraphs and bullet point lists to share information in a visually digestible way.
    ● Organized Headings: Users should be able to quickly scroll through your web page and know what it’s about.
    ● Supportive Visuals: Aim for helpful infographics or use stock images relevant to your topic.
    ● Compelling Storytelling: Grab users’ attention with a hook statement in the introduction, a persuasive CTA in the conclusion, and smooth flows in between.
    You want to keep your readers engaged, so don’t make it harder for them to understand your content when it’s the solution they’re searching for.

    Optimize Your SEO Website Content for Google

    Illustration of hands waving a wand to showcase the magic of ranking on Google

    Once your content is complete, you must optimize it with on-page, off-page, and technical SEO. Optimization ensures search engines discover your content and provide it to users when using related search queries to your topic.

    Optimize for On-Page SEO

    On-page SEO is straightforward. It means optimizing the content on the physical page itself and involves a few different steps.

    Keyword Optimization

    Optimize your content with your target and secondary keywords naturally throughout the text. The amount of keywords you use should balance with your word count. Also known as keyword density, this prevents you from over-optimizing your content. As a rule of thumb, add one to two keywords for every 100 words.

    Also, aim to have your target keyword as close to the introduction as possible naturally. It’ll help Google and your audience know what your content is about instantly.

    In addition to your content, optimize your keywords in your metadata. This is the language that Google uses to better understand your content.

    Best keyword optimization practices for metadata should include:

    • Title Tag: Keep within 60 characters to prevent it from being cut off in preview texts. Use your focus keyword.
    • Meta Description: Keep between 50 to 160 characters and use engaging language that persuades users to click through, like CTAs or a short summary of the solutions they’re seeking. Use your focus keyword.
    • Image Alt Tag: Keep it around 140 characters and use descriptive language so it’s accessible for all users online to understand. Look at the image and close your eyes to better describe it. Use your focus and secondary keywords when possible.
    • URL Slug: Keep between three and 250 characters, and don’t use special characters other than dashes. Use your focus keyword.

    Keep all metadata sounding as natural as possible so it doesn’t sound forced by keyword stuffing.

    Link Optimization

    Like keyword density, your link optimization should also consider your word count. As best practice, aim to have five to six internal links per page to prevent overoptimization. Internal links help keep users on your website by navigating them to other helpful information related to the topic.

    Add internal links to other blogs, case studies, and CTA in the conclusion—which is often a contact form, service page, or products. Use rich anchor text that’s relevant when hyperlinking to encourage users to click through so they know what the other page is about.

    For external links, one to three per page is a rule of thumb. Always use reputable resources with high Domain Authority (60 and above) so Google recognizes your content as an authoritative and trustworthy resource—aka, E-E-AT. You can also use external links that your competitors are using from your content audit when possible.

    Now you can finally publish your SEO content!

    Optimize for Off-Page SEO

    Image of a URL inspection on Google Search Console

    Off-page SEO is the optimization that occurs off your website. Examples of off-page SEO include social media posts and link building. However, the first step after publishing your content is ensuring that Google and users can discover it.

    Request Indexing for Google

    Once your content is published, always request indexing on Google Search Console (GSC). If Google can’t crawl (find your content) and index it (store it in their database), neither will your audience. You can monitor the status in GSC to see if there are any issues that Google has with crawling or indexing it.

    Common indexing issues include broken links like 404 errors and duplicate content. GSC will provide reports so you know how to fix them, like replacing or removing broken links and editing duplicate content.

    Invest in Effective Link Building

    Link building is arguably one of the most important ranking factors on Google. When websites with high Domain Authority link to your site, it shows Google that you are an authoritative and trustworthy resource within your niche. In return, it generates referral traffic that has more qualified leads since a brand they trust is referring your company.

    Go above cold email outreach and utilize more effective link building strategies:

    • Social Media Posts: Offer cross-promotional social media shoutouts or include them in a campaign post.
    • Podcast Interviews: Find industry experts within your specific niche to form better relevancy for your target audience.
    • Broken Link Building: Contact websites you want to earn a backlink from by notifying them of broken links and offering to swap them with your site’s content.

    When you only cold email outreach, you’re essentially asking for a favor as a stranger. Provide something of value in exchange instead.

    Optimize for Technical SEO

    Technical SEO is what happens behind the scenes of your website. This type of optimization helps how your web pages are displayed and ensures they provide a strong user experience (UX). In addition to easy content readability, it should be simple to navigate too.

    Include the following in your technical SEO optimization:

    • Website Speed: Compress large image files or remove lengthy videos that aren’t adding value. Test the speed afterward on Google PageSpeed Insights for mobile and desktop.
    • Mobile Design: Test how your published content looks and performs on mobile to ensure it’s easy to read and navigate on all devices with breadcrumbs.
    • Website Analytics: Check if your site’s performance has a high bounce rate or low engagement. You can also review your top-performing pages and use those as a reference.

    Users nowadays will quickly leave for a competitor’s site if your site has poor UX, making technical SEO a crucial part of your content strategy.

    Reach Your Website Ranking Goals with Professional SEO Content Writing

    While anyone can technically write website content, that doesn’t always mean it’ll give you the results you’re looking for. At Reach Marketing Pro, our SEO services include professional SEO content writing and optimization. We also focus on your website’s functionality so your content provides a stronger user experience.

    Whether you need a persuasive product page or a compelling case study to showcase your successful track record, we can help you create high-quality SEO content your website needs to stand out.

    Our team will keep you informed throughout the content creation and optimization process with monthly performance reports to measure and track success.

    Ready to reach your SEO content writing goals?

    Contact us to get better website content that ranks today!

  • How to Block a Website on Different Devices and Browsers

    How to Block a Website on Different Devices and Browsers

    Why Would You Need to Block a Website?

    There are many reasons why you would want or need to block a website. For example;

    Parental Controls: If you have children, some websites contain explicit content that you want to keep them from.

    Increase Productivity: Permanently or temporarily block certain websites to improve your productivity time for studying or working.

    Suspicious Sites: Save yourself from attempts at infecting your computer with a virus or stealing your personal data.

    Which Site-Blocking Method is Right For You?

    Each method of site blocking will vary based on its restriction, the users, and the device you’re using. For example, if you want to block websites temporarily or permanently on an individual device, it’s recommended to install a more configurable program or easy-to-use browser extension.

    If you want to block manually through the host’s file, firewall, or router, it’s a good option if you don’t want to deal with software. However, this method is only suitable if you want to disable access to certain sites permanently.

    If you’re blocking certain sites for multiple users on a single network, you should use either web filtering software, which is normally used by businesses or schools, or block through the router.

    How to Block Websites on Your Browser

    Illustration of the Chrome, Safari, Firefox, and Internet Explorer Web Browser Logos

    Chrome

    1. Log in to your Google Admin Account and go to the Chrome browser homepage.
    2. Click Devices > Chrome > Settings > Users & Browsers.
    3. Choose which users you want to block from visiting certain websites.
    4. Find the URL Blocking section.
    5. Enter the web address you want to block in the Blocked URLs tab.
    6. Save the changes.

    Firefox

    1. In the Options page, select the Privacy & Security tab.
    2.  Scroll down to the Permissions section and click the Block Websites option.
    3. In the Block Websites page, enter the URL of the website that you want to block, and then click the Add button.

    Safari

    1. Go into the Content and Privacy section of Screen Time.
    2. Click Customize to block specific websites. 
    3. Click the “+“ under the restricted section to block specific sites.
    4. Add the URL of the site you want to block and click OK.
    5. Select OK again to finalize your decision to block a site.

    Internet Explorer

    1. Open the browser and go to Tools (alt+x) > Internet Options.
    2. Click the Security tab.
    3. Click the red Restricted Sites icon.
    4. Click the Sites button below the icon.
    5. Now in the pop-up, manually type the websites you want to block one by one.
    6. Click Add after typing the name of each site.
    7. When done, click Close and click OK in all other windows.

    Blocking Websites on Your Mobile Device

    When using an Android and or iOS device, you will need to download specific apps to block unwanted websites. Thankfully, most apps can work across multiple browsers! Here are a few examples of apps and their features:

    BlockSite

    StayFocusd

    Parental Controls

    FamiSafe

    AdBlock

    Manually Block Websites on Your Desktop or Laptop

    Illustration of parents and their child in front of a blocked computer screen

    Looking to block a website manually? Here are step-by-step processes for how to block a website on Windows 10, Mac, or with your router.

    Windows 10

    1. Go to the Chrome Web Store
    2. Search for the BlockSite extension, and choose the first one that reads: BlockSite: Block Websites and Stay Focused.
    3. Click Add to Chrome.
    4. Click Add Extension on the prompt window.
    5. Go to the website you would like to block on Chrome and right-click anywhere on the page. Tap on BlockSit” then Block this Site.

    Mac

    1. Click on the Apple icon locked in the top-left corner of the screen and select System Preferences.
    2. Choose Screen Time.
    3. Click Content and Privacy in the left sidebar.
    4. Click Turn On, located in the top-right corner of the window, unless already enabled.
    5. Choose Limit Adult Websites and click Customize.
    6. In the Restricted section, click the plus symbol.
    7. Add the desired URL and click OK.

    Router

    1. Open your web browser and type in the IP address of your router.
    2. Log in to your router’s settings.
    3. Find the website blocking tool in your router’s settings.
    4. Enter the websites that you want to block.
    5. Save your changes and restart your router.

    Parental Controls on Windows 10

    1. Visit family.microsoft.com and log into your Family Safety account.
    2. Choose your family member then scroll down to Content Filters.
    3. Toggle on Filter Inappropriate Websites.
    4. To block specific sites, add their URLs under Blocked Sites.
    5. You can block access to specific sites by turning on the Only use-allowed websites toggle. 
    6. Add URLs of approved websites under Allowed sites.

    Parental Controls on a Mac:

    1. Click the Apple icon and select System Preferences.
    2. Click the Parental Controls icon.
    3. Click the lock symbol and enter your password.
    4. Select the account you want to filter with parental controls.
    5. Click Enable Parental Controls.

    Additional Methods to Block a Website

    Illustration of an increasing graph and gears representing improved productivity

    In addition to the above, there are additional ways to block unwanted websites. Here are some ways to do that.

    Using Browser Extensions: Using specific extensions on your browser helps block certain websites you don’t want other users to visit. For example, BlockSite is a Chrome Extension that helps block web pages and limit adult websites individually or by categories.

    Using Productivity Software: Using these samples will help reclaim your productivity and steer away from potentially dangerous websites; Freedom, Forest, PawBlock, RescueTime, Pause, Focus, etc.

    Leverage Web Filtering Software: These help block unfiltered websites from being accessible on your computer. Examples include WatchGuard.

    Let Our Team Help You Gain Productivity Time

    When working with Reach Marketing Pro, you’ll know your privacy and security always come first. We have the skills you need to strategize, analyze, and curate creative designs for your business, giving you back time to focus on what’s most important!

    Reach out to us today to receive a FREE marketing consultation.

  • How Search Marketers are Using AI to Create Demand

    How Search Marketers are Using AI to Create Demand

    How Do AI-Powered Search Engines Operate?

    Illustration of a robot holding a magnifying glass over a business laptop

    For anyone looking to dive into digital marketing, search engine algorithms aren’t a new concept to learn. An AI search engine collects insights from multiple sources such as search queries, browsing behaviors, social media interactions, and purchase histories. They utilize sophisticated algorithms to analyze any collected data, identify patterns, and generate actionable insights. However, AI marketing has changed more than one may think! Since it’s recognized for making things easier, it helps alleviate the typical effort of interpreting customer preferences from large data sets and provides information that’s reliable. By utilizing it correctly, AI search engine marketing can develop and implement targeted marketing campaigns, optimize customer journeys, and deliver personalized experiences.

    Search Marketer’s Use of AI

    What marketers need to focus on when using AI-powered tools is providing high-quality, user-centric content that appeals to the interests of their target customer base. Additionally, optimizing a company’s user experience can enhance the overall experience for consumer audiences. AI search considers a user’s previous search history, location, and additional factors to provide personalized results, producing a more efficient zero-click search experience.

    Capitalizing on AI-powered search will create content that clearly answers questions, provides efficient solutions to complex problems, and delivers a positive user experience.

    How AI can Help Search Marketers

    Illustration of a man working on his computer getting the help of AI

    AI is different for each business and that should remain top of mind when creating an efficient, customized strategy. Here’s how AI-powered tools can help create a more efficient digital strategy and how they can aid Search Marketers in improving their campaigns:

    Creative Testing: This strategy helps creative teams revise concepts, drop ones that don’t resonate well with target audiences, and identify which ones work the best. This testing can be used to conduct market research before a new product launch.

    Campaign Optimization: This strategy helps boost a company’s visibility and conversation rates, which drives more potential customers in their direction.

    Measurement: Analyzing measurements serve as quantifiable insights to search marketers. When using them correctly, measurements can project the success of an advertising campaign and track toward KPIs.

    Improve Productivity: Productivity is important in AI marketing because it serves as a key contributor to driving unparalleled growth and profitability.

    Reiterating what was mentioned above, AI-powered tools are indeed tools and should be placed in a proper strategy instead of simply taking information and mixing them together.

    AI Search Engines, Search Marketers, and You

    Image of a group of people working and using AI for business results/analysis

    AI marketing takes digital strategy to the next level. Using a personalized marketing strategy with search marketers can help them leverage their expertise in AI-powered search engines may help their marketing initiative. Let’s break it down further.

    Tailored Marketing Strategies: These help a business identify its unique selling proposition, target its right audience, and create compelling narratives that resonate with its ideal customer.

    Having a Competitive Edge: Having a competitive advantage helps a business effectively distinguish itself from its competitors by offering something unique of superior value to its customers.

    Measurements: There are multiple ways a business can measure its performance, including tracking processes, sharing intelligence, making informed decisions, identifying goals, developing reliable metrics, and collecting valuable data that accelerates growth and development.

    Enhanced Customer Engagement: Implementing a customer engagement strategy will not only help improve the overall customer experience, but boost the value of a business’s existing relationships, increase the likelihood of referrals, and foster sustainable growth.

    Our Experts Use the Right Tools & Expertise!

    Although AI marketing carries a unique mind of its own, utilizing SEO and SEM specialists help leverage their knowledge and expertise to keep up with evolving technology to implement a personalized marketing strategy. At Reach Marketing Pro, we serve as your digital strategy partner to optimize business performance and uptick growth to ensure your company has a competitive edge in your industry.

    Are you ready to take the first step and evolve your marketing strategy using AI-powered tools?

    Contact us here to get your personalized AI marketing strategy started!

  • Press Releases: How They Can Help Your Business

    Press Releases: How They Can Help Your Business

    What is a Press Release?

    By the standard definition, a Press Release is a short, captivating news story that is sent to targeted members of the media. For example, certain topics in a Press Release may include announcements of new products, an upcoming event, a new business initiative, an award announcement, the hiring of a new employee, or important research.

    More specifically, a business would use a Press Release to promote a corporate event, launch a new product, or onboard a new employee.

    For an individual, a Press Release could be an event announcement, award, narrative control, or research-oriented.

    The Process of Initiating a Press Release

    Illustration of a purple background with people around a screen initiating a press release

    In the PR world, creating a Press Release is fast and thorough. Here is an outline of the process of a Press Release for a brand’s media strategy.

    Step 1: A marketing team chooses to write a press release to promote an upcoming product launch, and determine relevant media outlets to publish to.

    Step 2: Once the press release is submitted to various media outlets, journalists from these media outlets determine if they want to contribute to the story.

    Step 3: Interested, the journalist contacts the company for an interview to learn more about the upcoming product launch.

    Step 4: After the interview, the journalist writes a story and publishes it on the media’s website.

    Step 5: The newly published article on the media’s website will raise awareness, drive engagement, and boost foot traffic to the company’s website at no additional cost to them.

    The results of a Press Release are powerful when done correctly. Don’t waste a moment creating an integral voice for your company.

    How Does a Press Release Help Me or My Business?

    Like above, a Press Release can significantly accelerate a business’s growth and perception, if it gets into the hands of the right media agency. Remember, a Press Release can do the following:

    • Foster strong, long-lasting relationships and engagement with the media.
    • Formulate and improve credibility when a business controls its narrative.
    • Aids in crisis management, mitigating future risk.
    • Builds and strengthens a business’s SEO traffic to its website, corresponding social media channels, blogs, and more.
    • Grows a solid follow base with customers, journalists, other businesses, and prospects.

    Press Release: Another Marketing Strategy for Your Growing Business

    Illustration of people around a news announcement with a microphone, speakerphone, and message icons

    Did you know that utilizing a press release can drive organic traffic at no cost? Really, zero dollars. Press Releases are powerful in the sense that, when done right, can increase organic traffic across a business’s website, blog, social media, storefront, and other platforms it advertises on. Rather than emptying pockets, inputting the sweat equity into writing and publishing the Press Release will generate the ROI and put your brand on top for customers when searching for a particular product or service. Learn more about how SEO plays a key role in creating a Press Release through its copy and marketing strategy.

    Contact the Media Specialists at Reach Marketing Pro

    Do you have an eye on a prize but not how to win big? Let our team help you craft a compelling, buzz-worthy Press Release that will have the media begging for an exclusive interview. Our traditional and digital specialized team has cumulated more than 30 years of experience in writing and optimizing curated content for many businesses’ personalized marketing strategies. The media doesn’t wait, so you shouldn’t either! Get the news out today with a best-in-class Press Release by clicking here.

  • SEO Guide for Videos – How to Optimize For the Most Popular Video Platforms

    SEO Guide for Videos – How to Optimize For the Most Popular Video Platforms

    What is Video SEO?

    Roll the camera! Video SEO has continuously evolved, especially over the last few years. Keeping that in mind, implementing a video marketing strategy is one that has grown in popularity amongst all businesses. Now, with the technology that’s available, it’s easier than ever to get a video online without requiring a degree in film or videography.

    Video SEO compromises of optimizing video content to be indexed and ranked on search engine results pages based on relevant keyword searches. On a positive note, there are multiple ways to incorporate an optimization strategy that drives results. One example would be renaming your video file using a target keyword, inserting keywords naturally in the video title, optimizing the description, and tagging it with popular keywords relating to the video’s topic.

    Why Optimizing Your Videos for Search is Beneficial

    Illustration of a computer screen, with a magnifying glass, phone analytics, announcement icon

    Let’s dive into the data; On average, adults spend over 103 minutes daily watching digital videos in 2020. With the increased use of watching engaging content on different devices (mobile, tablet, etc.), making sure the right approach is taken will generate optimal results.

    VSEO comes with its own unique set of benefits, one being that they make target audiences and search engine crawlers consume more every day. Other benefits include:

    • Growing and improving reach for a brand.
    • Enhancing connections across target audiences.
    • Boosting customer engagement and driving return on investment (ROI).
    • Igniting lead generation, resulting in more visibility.
    • Gaining a stronger sense of consumer behavior.

    Steps to Optimize Your Videos for SEO

    Illustration of people using a ladder, looking at graphs, and posting videos on the internet

    When optimizing your video for Google’s search results, it’s best to keep these best practices in mind:

    • Ask yourself, “What is this video’s objective? What story is it telling?” Review your answer. Based on what your response is, determine how you will create the video around it.
    • Prioritize putting a call-to-action (CTA) into every video to drive traffic and get viewers engaged.
    • Utilize and leverage lead capture methods to collect customer data.
    • Add relevant search-engine-optimized information into each video, based on the topic and target audience.
    • Data, data, data! Track and measure the video’s performance.
    • Research and select the best video hosting platform, one that has SEO optimization.
    • Include typescripts and timestamps in each video.
    • Reuse and recycle the same video everywhere!
    Blue Illustration of a hand pressing "play" for a video on a phone screen

    Please note: every video platform has specific steps on how to optimize video content.

    YouTube: Rename your video file using target keywords, insert them naturally into the video, optimize the video description, tag it with popular keywords, and categorize your video.

    Vimeo: Leverage what viewers are searching for, add chapters to your video, and include a good description.

    Facebook: Keep the video short and put the most relevant information upfront.

    Wistia: Prioritize updating the title and description for the video after uploading, write a relevant title for the media, and stray away from making it too wordy.

    Any others: Upload a custom thumbnail image for the video’s result link.

    Contact Our SEO Experts Today!

    Search engine optimization is what we live and breathe. Our team of SEO experts follow the latest trends and best practices to ensure your videos achieve scalable results across every recommended platform. If you’re unsure of how and where to host and optimize your video, along with any SEO needs to improve its organic traffic, website functionality, and more, we’re here to help!

    Let’s start optimizing your video SEO – contact us today to learn more.

  • The Biggest SEO Trends to Watch in 2023

    The Biggest SEO Trends to Watch in 2023

    The Best SEO Trends to Align Yourself with for 2023

    Based on our research, here are our Top 12 SEO trends to watch and use in 2023:

    1. EEAT (Google’s quality rater guidelines):  This SEO tactic stands for Experience, Expertise, Authoritativeness, and Trustworthiness. This SEO trend indicates how page quality affects its rankings in Google search results.
    2. Audience Targeting: This SEO trend refers to enhancing relevance to the content you present for unique visitors.
    3. Increase Author Authority: You can achieve this by cultivating relationships, incorporating guest posting, making blog content readable and relevant, and leveraging keyword research.
    4. Producing High-Quality Content: This isn’t a new SEO trend, however, it is one that needs to be prioritized more than ever in 2023.
    5. AI Utilization: Utilizing artificial intelligence can play a key role in your SEO strategy, for example, ChatGPT (as mentioned in our previous blog here ) is recognized as the future of SEO for content creation.
    6. SEO Automation: In addition to AI Utilization, SEO Automation should be used through collaboration methods as it helps increase visibility across SEO platforms and tools.
    7. Changes to CTRs and SERP Positions: CTR measures how many people visit a website, while SERP refers to the number of impressions on a results page. Although different, they are very closely related.
    8. Improved Product Page: Having and maintaining an updated product page will ensure your SEO content remains relevant and improves UX and eCommerce brands.
    9. Competitor Analysis: Both on-page and off-page SEO experiences will play a role in how your SEO compares to other brands.
    10. Less Crawl Frequency: Google’s decision to reduce crawl frequency is inspired by reducing the number of resources that have environmental impacts- creating improved sustainability.
    11. Images and Alt Text: Schema markup, known as structured data, is the language search engines utilize to read and understand the content on your pages. Image SEO refers to the optimization of images to get more traffic. Google Image searches account for 22.6% of all searches. Leveraging this SEO trend can drive significant traffic to your site.
    12. High-Performing Website: Enhancing the user experience is significant for SEO (learn more) as producing high-quality content that is tailored for UX will make a huge impact.

    Other Things to Consider for the Future of SEO

    Illustration of a computer with analytics on the screen and a magnifying glass over it

    Along with the Top 12 SEO trends you should take advantage of in 2023, there are other factors that will influence the inner workings and long-term results of your business.

    It’s forecasted that:

    1. You can expect to see fewer organic clickthrough rates as Google utilizes it as a ranking factor. SERP results with a higher CTR are likely to improve, while SERP results with a lower CTR tend to decline.
    2.  Incorporate Blogger outreach and personal branding into your SEO: We all want to be seen as trustworthy experts in our chosen field. Creating a unique brand identity will influence your target audience, establish trust, and help you stand out from competitors.
    3. Implementing Mobile Functionality in SEO is critical as it enhances the overall experience for visitors, in addition to that mobile search simply generates more traffic.
    4. Driving Customer Retention significantly impacts overall SEO as retention represents customers who consistently pay your business for a product or service. The more customers you retain, the more the business will grow.
    5. Remaining Adaptable is key, especially in the ever-changing field of Digitial Marketing. If you remain abreast of evolving trends and circumstances, you will always remain on top.

    Our SEO Experts Stay One Step Ahead

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    Well, there you have it. Take advantage of these new SEO trends in 2023 so you can reach the next level in your marketing strategy. Better yet, partner with our SEO experts who can get you there. Our team at Reach Marketing Pro are SEO strategists who utilize digital marketing resources to accelerate and optimize business growth. Instead of trying to do it yourself through countless hours of learning, modifying, and enhancing your existing SEO, let our team help you reach new levels.

    Contact us for our SEO experts to enhance your site today.